Toyota Recommendations Kayleigh Joyce

Brianne Kimmel

Kelly Lipovich

Chelsey McGrogan

Veronica Menjivar

Introduction

Keep Toyota at the top of the automobile industry

Develop new strategy

New target audience

Focus on strengths and future customers

Get past recalls and problems

Continue safety efforts and incentives for customers

Analysis Strengths

•Eco-friendly•Innovative•Economical price•Reliable

Weaknesses

•Recent recalls•Response to recall•Damaged brand image

Opportunities

•Generation Y audience•Social media• Overall recent drop in auto sales•Struggling domestic car companies

Threats

•Competitors: Ford & Honda• More hybrids available•Ford Fusion

Plain Truths

Target Audience

18-24

Eco-friendly

Tough job market

Need reliability

Loyalty grows as our target audience does

Recommendations

Reach out to new customers

Move past the recalls

Highlight eco-friendly benefits

Importance of consumer safety

Durable, long-lasting cars

We’re moving forward, so let Toyota grow with you.

Final Thoughts

Focus on Generation Y

Eco-friendly, reliable, innovative

Questions/ Comments