Town & Gown Magazine Media Kit
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Transcript of Town & Gown Magazine Media Kit
2013 media kit
A magazine for those who appreciate Fine clothes, Fine dining, &a Mississippi- Southern
Touch
TOWN AND GOWN MAGAZINE P.O. BOx 1068 | Starkville, mS 39760 | 662.323.1642 | tOwnandgOwnmagazine.cOm
2013 media kit
TOWN AND GOWN MAGAZINE P.O. BOx 1068 | Starkville, mS 39760 | 662.323.1642 | tOwnandgOwnmagazine.cOm
62%Female Readers
38%Male Readers
Ages 18-64
Who is a Town and Gown reader?
Median Age: 41
Reaching Our Readers
Newsletters - 18%Social Media - 8 %
Online - 12%Direct - 62 %
Our Social Readers150+ Followers on Twitter1,200+ Likes on Facebook
Demographics &Readership
AdvertiserTestimonials
“Such a pleasure to work with. Town and Gown staff makes creating the perfect ad a breeze. Advertising in Town and Gown Maga-zine is a huge plus for our company. Custom-ers can’t wait for the next edition to come out. The circulation is great! Advertising in Town and Gown Magazine is definitely an easy ad-vertising tool to measure. We have customers come in all the time saying “I saw you in Town and Gown Magazine.”
-Bo Summerford, Reed’s of Starkville
“Working with Town & Gown has been a won-derful experience! As a new business, our pres-ence in the magazine through advertisements and their coverage of our Grand Opening has helped to better introduce Vitality Skin & Spa to the people of Starkville and the surround-ing area.”
-Dr. Hairston, Vitality Skin and Spa
“The BEST advertising experience I have had!!!! Everyone at Town and Gown Magazine is a pleasure to work with. Money well spent for the traffic and sales I have received through customers seeing my ads in this magazine.”
-Rhonda Underwood, SPROUT baby home garden
Town and Gown Magazine is Northeast and East Central Missis-sippi’s premier lifestyle magazine. Town and Gown is the ultimate go-to guide for Mississippi’s sophisticated, savvy readers.
Our audience consists of adults ages 18-64. Our magazine reaches Columbus, Tupelo, West Point, Starkville,
Meridian and more. Plus we reach over 18,000 readers through print and online.
Our magazine publishes thousands of copies that are distributed monthly in stands at Barnes and Noble, restaurants, hotels, tourism bureaus and the most fashionable boutiques in Northeast and East Central Mississippi. Town & Gown Magzine previous issues are avail-able online.
Our in-depth and current editorial content keeps our readers plugged into the community by focusing articles on:
Fascinating traditions Healthy choices Celebrations History of local towns Delicious recipes Home Design Mind and Beauty Entertaining tips Seasonal fashion advice Human-interests
Town and Gown Magazine made its debut in November of 2011 and continues to provide the high standard of excellence in content and design established then.
Themes
January Material Deadline: December 5
Bridal Edition Approval Deadline: December 12
February Material Deadline: January 9
Have a Heart Approval Deadline: January 16
March Material Deadline: February 6
Green with Envy Approval Deadline: February 13
April Material Deadline: March 8
Spring Has Sprung Approval Deadline: March 15
May Material Deadline: April 8
School’s Out For Summer Approval Deadline: April 15
June Material Deadline: May 8
Simply Summer Approval Deadline: May 15
July Material Deadline: June 5
Beat the Heat Approval Deadline: June 12
August Material Deadline: July 10
Back to School Approval Deadline: July 17
September Material Deadline: August 7
Fall Fashion Approval Deadline: August 14
/Its All About Football
October Material Deadline: September 9
The Gentlemen’s Issue Approval Deadline: September 16
November Material Deadline: October 9
Thanks to the Holidays Approval Deadline: October 16
December Material Deadline: November 7
Tis the Season Approval Deadline: November 14
TOWN AND GOWN MAGAZINE P.O. BOx 1068 | Starkville, mS 39760 | 662.323.1642 | tOwnandgOwnmagazine.cOm
Departments
Home and Garden
{Section dedicated to home, gardening, interior design, arts and crafts,
and the great outdoors.}
Taste and Toast
{Features on local restaurants, home cooking, recipes, drinks, tables-
capes, and more.}
Life and Style
{The new and upcoming fashions, gift ideas, clothes from local bou-
tiques and men’s clothiers.}
Health and Beauty
{The latest trends in healthy living and beauty tips and trends for any
age reader.}
Literature
{For those indulging readers, this section is full of the latest novels,
children’s books, and classics.}
Events
{Pictures from local and surrounding community events such as plays,
concerts, parades, grand openings, and more.}
Calendar
{A schedule of events in surrounding communities happening through-
out the month.}
2013 media kit
3x
N/A
N/A
1,870
1,580
1,140
845
758
540
12x
$1,915
1,785
1,425
1,175
935
700
575
385
6x
$2,285
2,150
1,750
1,420
1,090
800
720
485
Pricing
Ad Size
Back Cover
Inside Cover
Full Page
2/3 Page
1/2 Page
1/3 Page
1/4 Page
1/6 Page
1/8 Page 200 245 N/A N/A
1x
N/A
N/A
1,990
1,740
1,190
890
850
595
2013 media kit
Specifications
Ad Size Width Depth
Full Page with Border 7.125” 9.875”
Full Page with Bleed 8.375” 11.125”
2/3 Page (Vertical) 4.625” 9.875”
1/2 Page (Vertical) 3.5” 9.875”
1/2 Page (Horizontal) 7.125” 4.75”
1/3 Page (Vertical) 2.25” 9.875”
1/3 Page (Block) 4.625” 4.625”
1/3 Page (Horizontal) 7.125” 3.1875”
1/4 Page (Block) 3.5” 4.75”
1/6 Page (Block) 3.5” 3.1875”
1/6 Page (Vertical) 2.25” 4.75”
1/6 Page (Horizontal) 4.625” 2.375”
1/8 Page (Block) 2.25” 2.25”
TOWN AND GOWN MAGAZINE P.O. BOx 1068 | Starkville, mS 39760 | 662.323.1642 | tOwnandgOwnmagazine.cOm
* Photography services on location are available upon request.* Please contact Account Executives for additional information.
Calendar ads are available.*Price per month.
TOWN AND GOWN MAGAZINE P.O. BOx 1068 | Starkville, mS 39760 | 662.323.1642 | tOwnandgOwnmagazine.cOm
Full Page Bleed 8.375 x 11.125
Live Image Area 7.125 x 9.875
Full Page with Border7.125 x 9.875
2/3 Vertical4.625 x 9.875
1/3 Horizontal7.125 x 3.1875
1/3 Vertical2.25 x 9.875
1/6 Vertical2.25 x 4.75
1/6 Block3.5 x 3.1875
1/43.5 x 4.75
1/6 Horizontal4.625 x 2.375
1/2 Horizontal7.125 x 4.75
1/2 Vertical3.5 x 9.875
2013 media kit
MechanicalSpecifications
Full Page Bleed: 8.375” x 11.125”
Live Image Area: 7.125” x 9.875”
Full Page with Border: 7.125” x 9.875”
Printing Method: Web Offset
Binding: Perfect Bound
Bleeds: Full-page bleed ads, extend any printed material at least 1/8” past trim size on all 4 sides.
1/8 Block2.25 x 2.25
1/3 Block4.625 x 4.625
TOWN AND GOWN MAGAZINE P.O. BOx 1068 | Starkville, mS 39760 | 662.323.1642 | tOwnandgOwnmagazine.cOm
2013 media kit
Advertising Requirements Camera-Ready Ad Requirements We accept only high-resolution TIFFs, PDFs, or JPEGs. This means all images must be 300 dpi in CMYK. All camera-ready ads must be sent to Account Representatives. Please include name of business in the subject line. Town & Gown Magazine is not responsible for the printing quality of low resolution photography, logos, or any errors embedded in digital camera-ready ad files. Town and Gonw Magazine does not own rights to submitted material.
Customer-Supplied AdsTown & Gown Magazine prints on 100# Somerset Gloss with Flat UV coating (cover) and 50# coated gloss paper (inside). Images typically print darker than they appear on inkjet, laser printer proofs or proofs viewed on monitors.
Billing and PaymentsAll accounts are due and payable by the 10th day of the month following publication. Accounts exceeding 30 days past due are subject to 1.5% service charge (18% A.R.P). Accounts exceeding 60 days past due will not be allowed to advertise until account is brought to a current status.
Position RequestIf advertiser or agency request an specificatic ad position, advertiser will be charged an additional 10% to total ad cost.
CancellationsIf advertiser or agency fails to submit advertisement specifications before required ad deadline, editor may run most recent advertisement.
Late FeesIf advertiser or agency fails to submit advertisement specifications before required ad deadline, advertiser will be charged $20 per hour starting the next working day or $80 maximum per late day.
Specs For Customer-Supplied AdsFormatsTown & Gown Magazine accepts PDF or EPS file formats. When submitting a PDF, please be sure to embed all fonts. Not embedding all fonts could result in undesirable printing problems. If submitting an EPS file, please convert all text to outlines if possible.
TypographyAll text should be typed no smaller than 8 pts. If using Adobe Illustrator, please convert all text to outlines before distilling to a PDF or saving as an EPS. Black text will need to be 100% and not process black.
ColorExtreme highlights and shadows will print with unfavorable results. This is avoidable by making sure all highlights have some color information. 5% black is sufficient for extreme highlights. Extreme shadows should be lightened 15-25%. Likewise, gradients should not fade to 0%. All color ads must be submit-ted in CMYK format. Town & Gown Magazine uses a 20% dot gain. Town & Gown Magazine prints at 100 lpi. All images should be submitted at 300 dpi or higher.
Submitted Ad Material for DesignAll designed advertisements by Town and Gown Magazine are copyrighted to Town and Gown Magazine.
Logos and Line ArtLogos and line art should be high resolution: 300 dpi or higher if submitted digitally. If hard copy material is submitted for our artists to scan, please provide largest art possible, up to 8 1/2 x 11.
PhotographsDigital images are preferred. High quality print photos can be scanned, but Town & Gown Magazine respects copyrighted materials. If infringement is suspected, the material may be rejected.
Production InfoTown & Gown Magazine operates a Macintosh OS X production environment. Software used includes Adobe Illustrator CS3, Adobe Photoshop CS3 and Adobe InDesign CS3.
2013 media kit
TOWN AND GOWN MAGAZINE P.O. BOx 1068 | Starkville, mS 39760 | 662.323.1642 | tOwnandgOwnmagazine.cOm
Advertising Contract
Business: Authorized Advertising Buyer: Billing Address: Phone: Fax: Email: Social Media Page: The undersigned authorizes Town & Gown Magazine to publish ads in the size of ___________ page(s) each
month from ___________ to ___________ at the rate of $___________ for each ad.
Orientation: Horizontal Vertical Block
Payments terms net 30 days. Non-established accounts are prepaid when contract is signed.
Payments due the 15th day of each month. Termination of contract terms net 30 days of total amount of months left
on contract.
Town and Gown Magazine
Account Representative Signature:
Client Signature:
Date:
Comments:
TOWN AND GOWN MAGAZINE P.O. BOx 1068 | Starkville, mS 39760 | 662.323.1642 | tOwnandgOwnmagazine.cOm
2013 media kit
Magazine Locations
STARKVILLE
AVANT-GARDE SALON
BOOKMART
BULLDOG DELI
CENTRAL STATION GRILL
COMFORT INN
GREATER STARKVILLE DEVELOPMENT PARTNERSHIP
HAMPTON INN
HARVEY’S
HILTON GARDEN INN
HOLIDAY INN EXPRESS
LAQUINTA
LOCAL CULTURE
NEWK’S
OBY’S
OLD VENICE
STARKVILLE CAFE
STARKVILLE DAILY NEWS
STRANGE BREW
SWEET PEPPERS
UMI’S JAPANESE
VERANDA
MSU CAMPUS
BARNES & NOBLE
BUTLER GUEST HOUSE
MITCHELL MEMORIAL LI-BRARY
MSU POST OFFICE
MSU WELCOME CENTER
ALL SORORITY HOUSES
COLUMBUS
COLUMBUS ARTS COUNCIL
COLUMBUS VISITORS BUREAU
CENTRAL STATION GRILL
HARVEY’S
MISSISSIPPI UNIVERSITY FOR WOMEN
REED’S
SWEET PEPPERS
THE BRIDE AND GROOM
WESTMORELAND DERMATOLOGY
WEST POINT
ANTHONY’S
BRYAN LIBRARY
CULIN-ARTS
OUTDOOR GEAR
ROSE’S DRUG STORE
DAILY TIMES LEADER
OLD WAVERLY
THE GROWTH ALLIANCE
THE RITZ
MERIDIAN
CATER’S MARKET
HARRY MAYERS
MERIDIAN COMMUNITY COLLEGE
MSU MERIDIAN
MSU RILEY CENTER
WEIDMANN’S
TUPELO
BELLE AME
CARON GALLERY
FAIRPARK GRILL
GUMTREE MUSEUM OF ART
HARVEY’S
LUXE BOUTIQUE
MELANGE
PARK HEIGHTS
REED’S
ROMIES GROCERY
SWEET PEPPERS
TUPELO CITY CONVENTION & VISITORS BUREAU
OTHER LOCATIONS
MAGAZINES ARE DISTRIBUTED TO CURRENT ADVERTISER’S LOCATION EACH MONTH.
* Racks are replenished as needed until inventories are depleted.