Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend
-
Upload
mike-bishop-jd -
Category
Travel
-
view
426 -
download
0
Transcript of Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend
![Page 1: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/1.jpg)
Tourism
The High Growth Industry Where Countries Generate 20x to 400x
More Money than they Spend
![Page 2: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/2.jpg)
2
Overview
1. Many underexploited exist around the world.
2. Travel & Tourism generate among the highest ROI.
3. One of the highest impact ways of boosting the economy and contributing growing prosperity of workers is through tourism.
Tourism The Growth Industry
![Page 3: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/3.jpg)
3
The Fifth Largest Industry in the World
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 2
Tourism The Growth Industry
![Page 4: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/4.jpg)
4
World’s Second Largest Employer – 8.7% of Workforce
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 3
Tourism The Growth Industry
![Page 5: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/5.jpg)
5
Among the Fastest Growing Industries 4.2% CAGR
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 3
Tourism The Growth Industry
![Page 6: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/6.jpg)
6
Benefiting Developed AND Developing Countries
Source: World Travel and Tourism Council (WTTC) 2011
Tourism The Growth Industry
![Page 7: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/7.jpg)
Source: http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/2030_global_0.pdf7
Becoming Even More Popular In Developing Countries
Tourism The Growth Industry
![Page 8: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/8.jpg)
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 38
Disparities Of Contribution to GDP Indicates Opportunities
Tourism The Growth Industry
![Page 9: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/9.jpg)
Destination MarketingGovernments Generate 200x+ More Money Than They Spend!
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 289
Government Expenditures on Tourism Promotion as a % of Tourism Revenue
Tourism The Growth Industry
![Page 10: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/10.jpg)
Destination MarketingGovernments Generate 200x+ More Money Than They Spend!
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 2810
Tourism The Growth Industry
![Page 11: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/11.jpg)
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 2811
But Represents a Very SmallFraction of Total Budgets
Tourism The Growth Industry
![Page 12: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/12.jpg)
Sample Tourism Revenues to Promo Expense Ratio
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, pp. 3312
Denmark 12:1
Scotland 20:1
Australia 64:1
Colorado 193:1
Arizona 180:1
Florida 147:1
Oregon 134:1
Montana 50:1
Michigan 49:1
Missouri 47:1
Tourism The Growth Industry
![Page 13: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/13.jpg)
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 3213
Canada Tourism Revenues and ROI by Country targeted
SampleTourism to Promo Expense Ratio (cont’d)
Tourism The Growth Industry
![Page 14: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/14.jpg)
SampleTourism Revenue to Promo
Expense Ratio (cont’d)
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 3214
California Tourism Revenues by Country targeted and Return
Tourism The Growth Industry
![Page 15: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/15.jpg)
Demographics Change
15
Tourism The Growth Industry
![Page 16: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/16.jpg)
Demographics Change
16
Tourism The Growth Industry
![Page 17: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/17.jpg)
Demographics Change
17
Tourism The Growth Industry
![Page 18: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/18.jpg)
18
Changes Present New OpportunitiesTourism The Growth Industry
![Page 19: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/19.jpg)
Some Countries Are Better At It Than Others
Some Winners
19
Brazil
Egyp
t, Arab
Rep.
Estonia
Kazakh
stan
Macao SA
R, China
Malaysi
a
Mongolia
Monteneg
ro
Morocco
Mozambique
Panam
a
Rwanda
Turke
y
Yemen
, Rep
.0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
285% 390% 518% 327% 323% 335% 441% 929% 360% 654% 466% 784% 504% 1925%
International Tourists 1995-2012Worldwide Growth: 268%
Tourism The Growth Industry
![Page 20: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/20.jpg)
Some Countries Are Better At It Than Others
Some Laggards
20
Brazil
Egypt, A
rab Rep.
Estonia
Kazakh
stan
Macao SA
R, China
Malaysia
Mongolia
Montenegro
Morocco
Mozambique
Panama
Rwanda
Turke
y
Vietnam
Yemen, R
ep.0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
95% 89% 155% 130% 130% 173% 160% 168% 132% 98% 101%
International Tourists 1995-2012Worldwide Growth: 268%
Tourism The Growth Industry
![Page 21: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/21.jpg)
Some Countries Make A lot of $ Per Tourist
21
1995-2012
Australia
Bahamas, T
he
Barbad
os
Bermuda
India
Ireland
Lebanon
Luxem
bourg
Macao SA
R, China
Panama
Sweden
Switz
erland
United States
World$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Tourism The Growth Industry
![Page 22: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/22.jpg)
22
1995-2012
Australi
a
Baham
as, Th
e
Barbad
os
Bermuda
India
Irelan
d
Leban
on
Luxem
bourg
Macao SA
R, China
Panam
a
Swed
en
Switz
erlan
d
United St
atesWorld
$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
Some Countries Make Little Per Tourist
Tourism The Growth Industry
![Page 23: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/23.jpg)
But Change Is Inevitable
23
Countries 2012 Growth (%) Countries 2013 – 2023
Growth (%)Qatar 29.9 Angola 9.7Kyrgyzstan 26.9 China 9.1Vanuatu 21.6 India 7.9Azerbaijan 21.3 Namibia 7.8Belarus 18 Thailand 7.2Tunisia 16.4 Philippines 6.9Uzbekistan 16.3 Vietnam 6.8Kazakhstan 11.6 Montenegro 6.7Jordan 10.7 Cape Verde 6.7Chile 10.7 Mongolia 6.6
Fastest growing: Spending on leisure travel in 2012 (left) and forecast from 2013 – 2023 (right)
Source: http://skift.com/2013/03/13/the-worlds-fastest-growing-countries-in-travel/
Tourism The Growth Industry
![Page 24: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/24.jpg)
But Change Is Inevitable
24
But Change Is InevitableTourism The Growth Industry
![Page 25: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/25.jpg)
But Change Is Inevitable
25Source: http://skift.com/2013/03/13/the-worlds-fastest-growing-countries-in-travel/
Countries 2012 Growth (%) Countries 2013 – 2023
Growth (%)
Botswana 21.9 Montenegro 10
Armenia 21.7 China 9.2
Thailand 19.6 Zambia 9
Ivory Coast 19.2 Thailand 8.1
Malaysia 18.4 Gambia 8
Cambodia 18.2 Cape Verde 7.9
Qatar 16.9 Macau 7.8
Malawi 15.5 Pakistan 7.8
Hong Kong 15.1 Brazil 7.8
Congo 13.9 Iraq 7.6
Fastest growing: Capital investment in Travel and Tourism in 2012 (left) and forecast from 2013 – 2023
(right)
Tourism The Growth Industry
![Page 26: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/26.jpg)
But Change Is Inevitable
26
Cancun Mexico
Source: https://aclarando.wordpress.com/category/antes-y-ahora/
Tourism The Growth Industry
![Page 27: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/27.jpg)
But Change Is Inevitable
27
Shanghai, China, 1990-2010
Source: http://jpgamboa.com/
Tourism The Growth Industry
![Page 28: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/28.jpg)
But Change Is Inevitable
28
Dubai
Source: http://www.dubainight.com/mag/dubz/dubai-1980-2012,28,8929.html
Tourism The Growth Industry
![Page 29: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/29.jpg)
Change Is InevitableExamples
29
Punta Cana, Dominican Republic 1980-2010
Source: http://puntacanatv.com/punta-cana-history.html; Source: http://media-cdn.tripadvisor.com/media/photo-s/05/a2/2c/be/breathless-punta-cana.jpg
Tourism The Growth Industry
![Page 30: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/30.jpg)
Elements of Tourism Promotions
30
1. Favorable Political Climate
2. Infrastructure
3. Natural / Historical Resources
4. MARKETING
Tourism The Growth Industry
![Page 31: Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend](https://reader036.fdocuments.in/reader036/viewer/2022081605/58ecc2a31a28ab62358b469b/html5/thumbnails/31.jpg)
•Investor Relations•Capital Advisory•Joint Ventures
•Business Development
By Size, Specialty and Location
Critical Mission PartnersGet There Faster
Thank You