Tourism Product of TUI

Mateja Hodak&

Vladimir Vujeva

Content

1. Introduction1.1. Definitions*1.2. TUI AG at a glance

2. TUI Sectors3. TUI Travel PLC

3.1. Sectors3.2. Brands

4.5. Conclusion6. References

Definitions

Tour operating – a process of combining aircraft seats and beds in hotels (or other forms of accomodation), in a manner that will make the purchase price attractive to holidaymakers

Package holiday – a prearranges combination of at least two of the following: -transport

- accomodation - other significant tourist

servicesTourism product – an amalgam of what tourist does at the

destination and the services used to make a holiday experience possible

TUI AG at a glance

• Europe’s leading travel group• Head office - Hannover• Mission – Putting a smile on people’s face• Values – Opening doors, Going beyond, Enjoying life,

Creating Value• Facts – 74,000 employees

- 30 million customers - 232 hotels

- 130 aircraft• Sustainable development

TUI Sectors

TUI Travel

TUI Hotels & Resorts

Cruises

TUI Hotels & Resorts

• No. 1 leisure hotelier in Europe• 232 hotels and more 155 000 beds in 24

countries• Focus on **** category (more than 60%)• High occupancy rate (80%)

Cruises

• Joint venture between TUI AG and the US-shipping company Royal Caribbean Cruises

• Berlitz Cruise Guide• 4 Cruises (Mein Schiff 1,2,3,4)

TUI Travel PLC

• 2007 merged with the British company First Choice Holidays

• Head office – London• 31 source markets• Over 220 brands• 3 main sectors: Mainstream

Accomodation & Destinations Specialist & Activity

Key source markets

Brands

TUI Travel - sectors

http://www.tuitravelplc.com/content/%E2%80%98simon-ogre%E2%80%99-thomson-tv-advert-2013

• TUI as No 1 Europe travel group provides wide range of products and services to its customers

• For them customer is on the first place and holidays are designed with a lot of attention

• Very easy for customers to have a look at their package holidays on their web pages or by reading their specialized brochures

• Number of customers that entrust their holidays with TUI, markets they cover, number of brands, employees, etc. show the real size of the TUI group and how difficult is to compete with TUI

• However, TUI is not commited only to their customers, but also employees, environment, shareholders, societies in which they operate, etc. Sustainable development

About TUI AG online available at: http://www.tui-group.com/en/company

About TUI Travel PLC online available at: http://www.tuitravelplc.com/about-us#.U0WgYoWijvY

Brand experience online available at: http://www.tuitravelplc.com/brand-experience#.U0Wg_4WijvY

Brands – Thomson online available at: http://www.tuitravelplc.com/brand-experience/explore-all-our-brands/1/356/?atoz=true&qt-brands_a_z=3#.U0b0r4WijvY

Cooper, C., Fletcher, J., Gilbert, D., Sheperd, R., Wanhill, S. (2008) Tourism: Principles and Practice, Longam, Harlow-Essex, Pearsons Education Ltd.

Čavlek, N. (2014) Intermediaries in Tourism – Lecture notes, Faculty of Economics and Business, University of Zagreb

Čavlek, N. (2014) Tourism Demand, Supply and Trends – Lecture notes, Faculty of Economics and Business, University of Zagreb

Group profile online available at: http://www.tui-group.com/en/company/profile

Kalamota Island Resort by Karisma, Thomson for Couples, online available at: http://www.thomson.co.uk/destinations/europe/croatia/croatia-dubrovnik-and-islands/kolocep/hotels/kalamota-island-resort-by-karisma.html

Sectors online available at: http://www.tui-group.com/en/company/sectors

Skanes Family Resort, Thomson Family Resorts, online available at: http://www.thomson.co.uk/destinations/africa/tunisia/tunisia/skanes/hotels/skanes-family-resort.html

Sustainable development online available at: http://www.tui-group.com/en/sustainability

TUI Cruises online available at: http://www.tui-group.com/en/company/sectors/cruises

TUI AG Facts and Figures online available at: www.tui-group.com/dms/konzern/profil/TUIAG_Factsheet_en/Factsheet_englisch_01_2014.pdf

TUI Group overview (2014) online available at: www.tui-group.com/dms/konzern/profil/TUI_group_overview_/2014_01_tui_group_overview.pdf

TUI Hotels & Resorts online available at: http://www.tui-group.com/en/company/sectors/hotels

TUI Travel PLC Fact Sheet (2014) online available at: http://www.tuitravelplc.com/about-us#.U0WgYoWijvY

Video library online available at: http://www.tuitravelplc.com/content/%E2%80%98simon-ogre%E2%80%99-thomson-tv-advert-2013#.U0b31YWijvY