Communities Conservation

Tourism

Magical Kenya Travel Expo14th October 2015

Mission & Values

Mission Statement“To develop resilient community conservancies that transform lives, secure peace, and

conserve natural resources”

Core Values• Respect for traditional pastoral and other community values• Coexistence of livestock, people and wildlife• Community led decision making• Meaningful livelihoods through wildlife conservation• Competent governance and financial accountability• Equitable distribution of benefits• Environmental, social and economic sustainability in all our work• Apolitical, without allegiance to any political party, creed or race• Credible, measurable results

Impact

• 33 community conservancies• 44,000 square km• 500,000 people

NRT Growth1999-2013

Product Development

• Support and promote existing tourism products across the region

• Support the development of new facilities• Support the development of attractions which enhance the

destination: sanctuaries, festivals, events• Develop key tools and infrastructure: revenue collection,

signage, campsites, booking facility,

Marketing & Branding

• Develop Destination Brand• Develop Destination Marketing Materials• Develop Destination Marketing and Brand Strategy• Develop Destination Marketing & Management Organisation

Generate Investment

• Develop standardised tendering process• Establish ethical due diligence process• Conduct investment outreach• Standardised tenure agreements• Improve revenue collection

Community Engagement

• Communicate local economic linkages with tourism• Build community knowledge of tourism• Support community skill building for tourism management

Destination Management

• Develop Destination Management Criteria• Develop Sustainable Enterprise Management Criteria• Implement Indicator Monitoring and Tourism Dashboard

What are we doing?

• Investment Support: Sera Bandas expressions of interest.• Events- Great Grevy Rally• Business Support- ‘Il’ngwesi Handbook’• Supporting Community Tourism Committees• Developing a Conservation Communications platform• Destination marketing and promotion• Government, NGO’s, Trade Associations and Academia Engagement