Tourism Preparedness Program
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中国 TIP Tourism Industry Preparedness for Chinese Tourist Currently Chinese visitor arrivals are in the low thousands but now with The Bahamas turning it’s a8en9on and efforts to the booming Chinese tourism market we can assumed that this number will reach 100,000 by 2018. Measured against the total popula9on of 1.3 billion in what is the world’s largest country, this propor9on ini9ally seems marginal. But what first appears to be a niche market when one looks at the sta9s9cs will develop into a considerable market. The Bahamas tourist industry and also adjacent sectors such as transporta9on, retail, telecommunica9ons and culture have been insufficiently prepared for Chinese tourists in The Bahamas thus far. Only those who consider tomorrow’s trends today can hope to be successful in the long term. Social and demographic change as well as external factors all have a major influence on the development of Chinese tourism. Even the imminent quan9ta9ve increase in travelers will pose enormous logis9cal and organiza9onal challenges. In addi9on, it is likely that many of the future changes regarding travel needs will necessitate adjustment and an improvement of travel choices, thinking and communica9on pa8erns. It is obvious that ‘con9nuing as usual’ will not be sufficient to meet these increasingly diverse Chinese travel needs. The goal must instead be to respond to these wishes and, in doing so, always maintain a culture specific perspec9ve. The Chinese Market The development of travel flow in the last few years reveals China’s immense pent‐up demand for traveling and a growing desire to travel to foreign holiday des9na9ons. As a result of economic recovery, but also due to the travel facilita9ons and social change, Chinese outbound tourism is expanding significantly. The number of holiday flights alone has increased in the last six years by 50% from 11.3 million to 17 million in the year 2011. In 2011, a total of 39.2 million Chinese traveled out of the country – approximately 14 million more than in 2006. The figures are, however, to be viewed with cau9on since around 72% of these trips were to neighboring countries Hong Kong and Macau. by 2020, experts an9cipate further growth in Chinese outbound tourism of around 17% annually. For 2013, Euromonitor already an9cipates more than 49 million people traveling abroad, which will make China one of the largest source markets in the world.
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How to prepare for Chinese tourist
Transcript of Tourism Preparedness Program
中国 TIP Tourism Industry Preparedness for Chinese Tourist
CurrentlyChinesevisitorarrivalsareinthelowthousandsbutnowwithTheBahamasturningit’sa8en9onandeffortstotheboomingChinesetourismmarketwecanassumedthatthisnumberwillreach100,000by2018.Measuredagainstthetotalpopula9onof1.3billioninwhatistheworld’slargestcountry,thispropor9onini9allyseemsmarginal.Butwhatfirstappearstobeanichemarketwhenonelooksatthesta9s9cswilldevelopintoaconsiderablemarket.
TheBahamastouristindustryandalsoadjacentsectorssuchastransporta9on,retail,telecommunica9onsandculturehavebeeninsufficientlypreparedforChinesetouristsinTheBahamasthusfar.Onlythosewhoconsidertomorrow’strendstodaycanhopetobesuccessfulinthelongterm.SocialanddemographicchangeaswellasexternalfactorsallhaveamajorinfluenceonthedevelopmentofChinesetourism.
Eventheimminentquan9ta9veincreaseintravelerswillposeenormouslogis9calandorganiza9onalchallenges.Inaddi9on,itislikelythatmanyofthefuturechangesregardingtravelneedswillnecessitateadjustmentandanimprovementoftravelchoices,thinkingandcommunica9onpa8erns.Itisobviousthat‘con9nuingasusual’willnotbesufficienttomeettheseincreasinglydiverseChinesetravelneeds.Thegoalmustinsteadbetorespondtothesewishesand,indoingso,alwaysmaintainaculturespecificperspec9ve.
TheChineseMarketThedevelopmentoftravelflowinthelastfewyearsrevealsChina’simmensepent‐updemandfortravelingandagrowingdesiretotraveltoforeignholidaydes9na9ons.Asaresultofeconomicrecovery,butalsoduetothetravelfacilita9onsandsocialchange,Chineseoutboundtourismisexpandingsignificantly.Thenumberofholidayflightsalonehasincreasedinthelastsixyearsby50%from11.3millionto17millionintheyear2011.In2011,atotalof39.2millionChinesetraveledoutofthecountry–approximately14millionmorethanin2006.Thefiguresare,however,tobeviewedwithcau9onsincearound72%ofthesetripsweretoneighboringcountriesHongKongandMacau.by2020,expertsan9cipatefurthergrowthinChineseoutboundtourismofaround17%annually.For2013,Euromonitoralreadyan9cipatesmorethan49millionpeopletravelingabroad,whichwillmakeChinaoneofthelargestsourcemarketsintheworld.
Thecurrentlypreferredwaytotravelisinapackagedealinwhichagroupwithatourguideo_envisitsafewplacesinalimitedagoof9me.Inaddi9ontothebe8ervalueformoney,thiskindoftravelfacilitatesbasicneedsandoffersmoresecurityandorienta9onduringthetrip.Withoutthesupportofatourguide,manyChinesetravelerso_enfeeluncomfortableduetolanguagebarriersandthelackofmul9lingualsignageatthevaca9ondes9na9ons.TogetherwithsafetyissuesthesebarriersarethemostseriousconcernsforChinesetouristsabroad.
Recently,Chinesetravelerswhohavealreadybeenabroadseveral9mes–beitonbusiness,tostudy,oronholiday,theexperiencedChinesetravelerssuchastheseareincreasinglybookingindividualtrips,ortheychoosetotravelwithoutagroupandatourguidebecauseunderstandingandorienta9onareincreasinglylessofanissue.
January,FebruaryandOctoberbecauseofthestateholidayregula9ons,compara9velylongtripsarepossible.Withanaveragedura9onofatriptoTheBahamasofonetotwoweeks,Chinesetouristso_entravelabroadforlongerthan,forexample,travelersfromtheUSA.Theholidayregula9onsalsomeanthat,inpar9cular,the‘GoldenWeeks’attheendofJanuary/thebeginningofFebruaryaswellasthemonthofOctober(thena9onalholiday)arepreferredholidayperiod.
Chinesetouristgroupswillbemuchmoreinterestedinindividualfreedomofchoiceinthefuture,sothattheirgrouptourissomethingspecialincomparisonwithothers.Thereasonsthatmakegrouptoursa8rac9ve,thus,moreandmoreChinesetouristswilldecidetospreadtheirtravel9meoverjustthreeorfourIslandsandalsospendseveralnightsinoneplace.Inaddi9on,thenumberofdes9na9onsvisitedandac9vi9esshouldbeabundant.
中国 TIP
Pres9geisanessen9alfactorinChinesecultureandanimportantmo9vatorforthebehaviorofChinesetravelers:visi9ngimportantmonumentsanda8rac9onsisoneofChinesetouristprimaryinterest.ThereforeChinesetouristwilltakenumerousphotosthatcanbesharedwithothersathomeinone’ssocialenvironment.Statusandrecogni9oninthesocialenvironmentareo_enassociatedwithmaterialmementos.Addi9onally,thehightaxesonluxurygoodsinChinamakepurchasingcovetedbrandproductspar9cularlya8rac9ve.Forthesereasons,shoppingopportuni9eswillalsocon9nuetobeinstrongdemandinthefutureandshouldbepartofeverytrip.
Chinesehaveahighands9llvalidneedforsafety.Inasafeenvironment,theChineseareknowntoberisktakers:gambling,forexample,whichformanyChineseisanindispensableelementofanysuccessfultrip.AtripabroadformanyChineseisali8leadventure,duringwhichtheyarewillingtotakesomerisk–howevernotsomuchthatitimpairsindividualpres9geandthusharmsthereputa9onofthecollec9ve.ItisimportantfortheChineseto‘keepface’whilstonholiday.Asafeandpleasanttravelexperiencealsoincludesfindingandretrea9ngtoasmallpieceof‘home’intheforeigncountrytraveledto.ThismayincludeChinesefood,accesstoChinesemediaorake8leinthehotelroomtobeabletomaketeaorinstantnoodlesatany9me.
中国 TIP
COURTESY
Incombina9onwitheconomicgrowth,theone‐childpolicyhasgivenbirthtoagenera9onof‘li8leprincesandprincesses’whoareusedtogekngtheirwishessa9sfiedimmediately.Thisgenera9onisgraduallyapproachingtheagefortravelingtoEurope,thusincreasinglydemandingperfectandimmediateservice.Thesedemandsarenotprimarilydrivenbyconsidera9onsofconvenienceinChina.Instead,theguest’spersonalpres9geandsocialstatusareemphasizedanddemonstratedbythespeedandcourtesyshowntothem.TheneedforshowingoffsocialrankisthereforeespeciallyapparentinthewaytheChinesedealwithserviceprovidersandstaff–atopicthatbearsconflictpoten9al,duetoitsblatantcontrasttothemodern,westernunderstandingofservice.Withouttrainedstaff,ChinesevaluesandstandardscanquicklybeviolatedinTheBahamas,causingaguesttolose‘face’.ThiscanhavefatalconsequencesifithappensinthepresenceofotherChinesetravelers.Atpresent,expecta9onstowardstaffares9llstronglyinfluencedbyChineserolemodelsandaffluentChinesetouristswhoareaccustomedtoextremelycourteoustreatmentintheirhomeland.
中国 TIP
CONNECTIVITY
InChina,thesocialnetworkwasofcentralimportanceinorganizingeverydaylife,evenbeforethe9mesofcomputersandtheInternet.Itisthereforenotsurprisingthatuseofsocialmediaapplica9onsisboominginChina.MobileappsuchasWeChatandWeiboarealsousedontripstokeepintouchwithone’sownculturalcollec9veathomeormaintainone’sownculture.Especiallywhileonahigh‐pres9getrip,Chinesetravellerswillusesuchsitestoshowthemselvesfromtheirbestsideinthiscommunity.Alreadytoday,technologicalaffinityandenthusias9cuseofWeb‐basedservicesismorepronouncedinChinainthosesocialstratathathaveaccesstothesetechnologies,especiallywhencomparedwiththeBahamas.TheChineseareincreasinglyaccustomedtousingawidevarietyofdigitalservices,typicallyincludingmobileuse.TheneedforuncomplicatedandmobileInternetaccessatreasonableprices,aswellasotherdigitalservicesfreeWifi,digitalsignageatairportsormuseums–willbeaneedthatmanyChinesetravelerstakeforgrantedinthenearfuture.Addi9onally,moreandmoretravelerswanttochooseandbooktheirtravelonlineandusingsocialnetworks.However,travelagencieswills9llbethepreferredop9onformorecomplexandindividualizedtravelchoicesinthefuture.
中国 TIP
EXPERIENCE
ChinesetravelingtotheBahamaswillbetravel‐savvyChinesewillseekauthen9cculturalexperiencesduringtheirstaysabroad.Thiswillbeexpressedinthedesiretogettoknowthecountryanditspeopleandtoenjoyunique,culture‐specificexperienceswhichareimpossibleinthisforminChina–forexample,pinksandbeaches,swimmingpigsorvisi9ngaJunkanoorushout.Lessfrequented,consciouslyselectedandhistorictravelsitesarealsointheirfocus.Andorganizedcontactwiththelocalcultureandspecialculturala8rac9onsaretheprimaryinterestduringwhatwillmostlybeastayofseveraldays.Thisinterestisstrengthenedbyemergingindividualisa9onandthedesiretogettoknowotherculturesandtheirhistory,hencethedesiretogaininsightsintothepiratelifestyle.Inpar9cular,youngerChinesetravelersareincreasinglyinterestedinmodern‐daynicheac9vi9eslikemovietrails–andlessinhistoricalsites.Inspiteofthisopennessandcuriosity,op9onstoescapefromtheforeigncultureandreturntoafamiliar,purelyChineseenvironmentcon9nuetobeofgreatimportance–bethisinaChineserestaurantorahotelaccommodatedtoreflecttheChineselifestyle.ThisneedwillhavetobedevelopinTheBahamasinthefuture.
中国 TIP
ENTERTAINMENT
Asayoungergenera9onofChinesetouristsreplacesthefirstwave,therequirementsintermsofplacestovisitandsitesofinterestareexpanding.Ac9vi9esthatinvolvefollowingthetrailsofapersonalidolinmovies,music,sportorculture.Althoughclassicdes9na9onsares9llvisitedforpersonalpres9geinthehomeland,theywillonlyrepresentapartofthejourney.Incontrasttothis,thehomesofChineseandinterna9onalcelebri9es,shoo9ngloca9onsofpopularmoviesandvenuesoranywhereofferingachancetoseestarsatclosequarters,havebecomeincreasinglyimportant.Expertsthusbelievethatthis‘fantourism’tothefamoussitesofChinesepopcultureofferalucra9vegrowthpoten9alforChineseinboundtourism.Immersingintothenightlifewillalsorankhighinthepopularitystakes.Thisdesiretoorientatethemselvesaroundpresent‐dayandmodern9mesisstrongestamongtheyoungmembersofthemiddleclass.
中国 TIP
FAMILYHAPPINESS
TheconceptsoffamilyhappinessandromancearechanginginChina,notleastbecauseoftheeconomicboom.Aweddingbasedpurelyonemo9onsbetweentwopeopleofdifferentsocialstatusiss9llmoreofaroman9cfic9oninChinatoday;itoccursmoreinmyths,soapsandpopsongsthanaspartofdailyculturallife.Insteadgroup‐specificeconomic,socialandethnicfactorscharacterisethemarriagemarketandfamilylife.Des9na9onweddingmarketisgrowingintoamegabilliondollarindustryandthisnicheiskeyforTheBahamastocapture.Asthemiddleclassgrows,sodoesthenumberofChinesefamiliesorcoupleswhocanaffordtotryoutfic9onalconceptsofromance–asportrayed,forexample,byHollywoodblockbusters–andtodiscoverindividualfamilyhappinessabroad.Itcanbesafelyassumedthatemergingindividualism,whichuptonowcannotbepublicallylivedinmodernChina,willleadtoamorepronouncedinward‐facingfocusonthefamilyorone’spartner.TheChinesewishtotravelisawishforacommonexperienceoftogethernessandfamilyhappiness.Inpar9cular,traveldes9na9onswithroman9cconnota9ons.
中国 TIP
SPECIALINTERESTS
AmongexperiencedorextremelyrichChinese,theneedisgrowingtodeepentheirownexper9seinvariousareasthroughtravel.Thefocusisnolongeronsightsthatarealreadywellknownandwhichhavebeenvisited,butratherondes9na9onsthatenrichapersonalhobbygolf,cigars,fishingandprivateislandlifeholdimmensepoten9alforsuccess.ItisofgreatimportanceforChineseci9zenstofollowtheirspecialinterests;specialdes9na9onsrela9ngtohobbiesarealreadyhighlyreputedamongconnoisseursinChina.
Onthesetrips,Chineseexpertsseethemselvesaspartofaglobalexpertandtravelelite.Overtakingothers,theyseekinsider9psandknowledgetomeasurethemselveswithaselectedgroupofcosmopolitanconnoisseurs.Thetripisthusorganizedundertheauspicesofeduca9onalandevensulinsights–beitforthetravelerexperiencingcigarproduc9onatfirsthand,orthegolffanintheclubhouseof9gerwoods.Inaddi9ontotheexperienceitself,itisaques9onofafurthergaininpres9geinthetraveler'sownsocialenvironmentinChina.
中国 TIP
THEADVENTURER
ThisarchetypecharacterizesthegrowinggroupofyoungmembersoftheemergingChinesemiddleclasswhoprimarilyseekadventureatdistantdes9na9ons.Theyseethemselvesaspartofanewtravelelitewhich,forthefirst9me,iscapableofconqueringtheworld.Ontheirsearchforexo9cloca9onsandextraordinaryexperiences,inordertogainpres9gecomparedtotheirolderrela9vesandfamilymembers,buttheyincreasinglypreferac9vi9esandloca9onsthatpromisethemadventureandfun.Theirideologicalposi9oncanbedescribedas‘chinopolitan’.TheseChineseadventurersfeelcourageous,openmindedandfree‐spirited.yettheyarestronglyinfluencedbyChinesepa8ernsintheirsocialbehaviorandtheirvalues.Bymastering(easy)physicalchallenges–suchasextendedhikingtours,deepseafishingordancingthenightawayinaclubinNassau–theyhopetogainrespectoftheremainingmembersoftheirgenera9onathome.Whereverpossible,theycommunicatetheirexperiencesasquicklyaspossiblebydigitalchannels,inordertosharewiththeirmanyfriends.
中国 TIP
中国 TIP THESEEKEROFRELAXATION
MoreandmorepeopleinChinaarecomplainingaboutpollu9on,thecrampedlivingcondi9onsandsocialcontrolsinthemoredenselypopulatedurbanareas.Thesedevelopmentshavemeantthatalongingfornature,freshairandthegreatoutdoorshasgivenbirthtoatypeofChinesetouristwhocanbetypifiedastheseekerofrelaxa9on.Inpar9cular,membersofthemiddleandupper‐middleclassincreasinglyseektoescapefromthesecondi9onsonatriptoTheBahamas.Whiletheycouldverywellfindthedesiredrelaxa9ontravelingwithinChinaorAsia,itistheroman9cizedideaofaIslandlifestyle–analterna9vetoChineseculture–thatbringsthemtoTheBahamas.Thus,Chineseseekersofrelaxa9onespeciallyfollowwesternideasofroman9cismandwell‐being–expressed,forinstance,inasunsetcruise,aromatherapyinaopenairspaoradayatthebeachwiththefamily.
SOLUTIONSANDINITITIVES
1. ProductDevelopment‐• Highligh9ngwhichproductsshouldrepresentanddis9nguisheachIsland.• Ensuringexis9ngproductsareChinesefriendlywithadequatepromo9onandinforma9on.• DevelopingnewproductstoensurethattheBahamasdeliversauniquelyBahamianproductnotjusta
productthatisthesameaseverywhereelsebutclaimstobe“be8erinTheBahamas.”
IndustryTraining–• KeystakeholdersshouldensurethatalluppermanagementanddepartmentheadstobetrainedbyTIP.• FollowupandassessmentofeachkeyStakeholdersstaffsandreportsontheirreadinessforChinese
tourist.
Appren9ceshipProgram‐• Facilitateappren9ceshipopportuni9esforkeyindustrystafftoworkinChina’shospitalityindustry.• StudyofcultureandintensiveindustryspecificlanguageinChinafornolessthansixmonths.• LearnhowprovideservicetoandinteractwithChinesecustomersandunderstandsocialandcultural
sensi9vity.
中国 TIP
中国 TIP
SOLUTIONSANDINITITIVES
Cer9fiedretailOutlets‐• OusikngmajorretailplayerswiththenecessarytoolstomeettheChinesedemand.• TrainingonhowtosellandupselltoChineseinordertoboostsales• Providinglanguageproficiencysolu9ons• Appraisingcurrentinventoryandrecommendingopportuni9estocapturetheChineseconsumers
CulturalDefiningProject–• HighlightaspectsofTheBahamasculturethatshowbeplayedup.• Iden9fyingnewbusinessopportuni9esforcultureexperience.• DefiningwhatitmeanstobeBahamianandprovidingauthen9cexperiencesfromfoodtoJunkanoo,Obeahtopirateba8lereenactment.
TechSavvyBahamas• Signingstrategictelecommunica9oncoopera9onagreements.• EngagingChinesesocialmediaappstoactasvirtualtourguideinTheBahamas• WifiHotspotoverhaul
来过卡Des9na9onLoyaltyCard‐• Collectandmonitordataonspendinghabitsandpa8ernsandrewardChinesetourist.Gainpermissiontomarkettoandbuildrela9onshipwithallChinesetourist.ThiswillhelptheBahamasbuildandrewardloyaltyandlearnaboutChineseTourist.
1. Makethemfeelwelcomed2. Giveguestthefeelingthatyouwilltakecareofthings.3. Intermsofservice,theChineseo_enexpect:IwantthatandIwantitnow.4. Authen9caccommoda9onistheabsolutehighlight.5. [YoungChinese]aremorefocusedongekngclosertolocals.6. ‘Twoorthreedaysofdoingnothingisrela9velyunfamiliartotheChinese.7. Accep9ngChinesUnionPaycreditcardsandhiringstaffthatspeakaChineselanguagesubstan9ally
increasesbusiness.8. MandarinversionofBahamastourismwebsites.9. A8rac9onsmustmeettheirexpecta9ons,asChinesetouristdesiredtovisitauniquea8rac9on
Differen9a9onofneedswillleadtoanincreaseinthenumberofnichemarkets.Thisoffersnewbusinesspoten9alfortourismenterprises,hotelsandcaterers.Withpoten9alofChineseguestsgoingtoIslandsfarawayfromNassauitwillbeworthdevelopingoffersfortheChinesemarketineachIslandsinthenearfuture.
Thefirststepistogainabe8erunderstandingofChinesetravelersintermsoftheirculturalinfluencesandspecificneedsandtocatertothese.Thesecondsteprequiresinnova9onandinvestmentaswellascross‐industryalliancesandac9vi9esinordertoprovidetherightkindoftravelofferstothetargetgroupofChinesetouriststocometoTheBahamas.
中国 TIP
TIPS
中国 TIP
CHIEFCONSULTANTS
FRANJOSÉYGLESIAS‐BERTHEAUConsultantandStrategistonDoingBusinessinChina.
Mr.Yglesias‐Bertheau,hasbeenadirectorof2publiclytradecompanyintheUnitedStatesofAmerica,haslivedandworkinChinaforover9yearsinthehospitalityandF&BindustryinChina.WhileservingastheCEOofChinaFoodServices,heconsultedandstrategizedforTheAmericanEmbassycommercedivisionandChamberofCommerceChina.Carrefour,Metro,Jinkelong,andVanguardHypermarketsandhotelbrandssuchasShanggi‐La,Marriot,Renaissances,HolidayInnandmanyothers.
Hestartedhisprofessionalcareerworkingintheearly90’swithAssociatedGrocersofFlorida,thanmovedupthecorporaterankstoManagerofTelecommunica9onsLa9nAmericaDivisionforEastmanKodak,wherehelearnedthevalueofapplyinghisEngineeringskillstosimplifyandautoma9ngproduc9vityinthemanufacturingandlogis9csworldwidedivisionsofKodak,hegraduatedfromtheUniversityofCostaRicain1987withanElectricalEngineeringDegree.In2001heCo‐Foundedasystemsintegra9oncompanywherehislogis9calandmanufacturingknowledgelandedhimaccountslikeLennarHomes,DelMonteFreshProduce,andtheCityofPlanta9on.
中国 TIP
CHIEFCONSULTANTS
ThomasTalhelmPhDinSocialPsychology,UniversityofVirginia2012‐2013ChinaFulbrightScholarFounderSmartAir‐h8p://smartairfilters.com/
ThomasuseshisextensivebackgroundinChinaandhisscien9fictraininginpsychologytounderstandChineseculture,pushingthefieldfromthevaguemetaphorsofpopularpressbookstoprecise,empiricaldata.ThomasisaPhDinsocialpsychologyattheUniversityofVirginia,a2012‐2013ChinaFulbrightscholar,andaNa9onalScienceFounda9onFellow.HeisalsofluentinMandarinandaformerfreelancewriterbasedinBeijing.From2007‐2008,ThomaswasaPrincetoninAsiafellow,teachingatGuangzhou’smostelitehighschool.ThomasbecameinterestedinHanChina’sstarknorth‐southculturaldivideandsetouttotestitscien9fically.ThomasbroughtthattheorytohisPhDstudiesattheUniversityofVirginiaanda2012‐2013Fulbrightscholarship.ThomasshowsthatChina’sculturaldividefallspreciselyalongthehistoricaldividebetweenriceandwheatagriculture.In“TheTwoChinas,”ThomasarguesthatChinawatchersarefocusingtoomuchontheurban‐ruraldivideinChineseculture,overlookingthedeepnorth‐southdividethatholdstrueforvillageandmetropolis.WhatChina’sTwoCulturesMeanForBusinessBasedonhisyearsgivingpsychologicalteststothousandsofpeoplefromalloverChina,ThomasdescribesthedeepculturaldividebetweennorthernandsouthernChinaandwhatitmeansforbusiness.Thomasexplainshowthedifferencesinvalues,personality,andsocialstylebetweennorthandsouthhaveprofoundimplica9onsforthebestwaytomarketproducts,designinvestments,locateoffices,andorganizebusinesssocialstructureindifferentpartsofChina.Communica9ngAcrossCulturesDrawingondecadesofpsychologicalresearchandhisownempiricalstudiesoncommunica9oninChina,Thomasshowsthesubtle,yetprofoundwayswesternersandChinesepeoplecommunicatedifferently.
中国 TIP
CHIEFCONSULTANTS
Ma8hewArne8MBA‐PublishedJournalOfEconomicsandScienceChinaUniversityOfEconomicsandBusiness2012‐2013ChinaBusinessScholarChineseGovernmentScholarshipEliteAlumniFounder‐SHMedia‐Co/SendMeTickets.com
Withalmostover10yearsexperienceinChinadoingbusiness.Hehasbeeninfluen9alinmoldingandshapingtheevent,entertainmentandnightlifeindustrythroughoutChina.Ma8hasbeenaproducer,strategistandmarke9ngconsultantworkingwithclientssuchasCocaCola,MercedesBenz,Hilton,Hya8,Apple,SwireGroup,Marlboro,Chivas,AbsoultVodka,CohibaCigarsandmanyothers.Involvedinsomeofthemosthigh‐profileeventsinentertainment,bothintheChinaandabroad.Ma8hasproducedliveeventsfeaturingmusicalperformancesbytoday’smostpopularar9stsaswellaslegendaryGrammywinners.Thesear9stsincludeKanyewest,Usher,Akon,Pitbull,TheBlackEyedPeas,SeanKingston,Ludacris,30SectoMars,GrandmasterFlash,MaryJ.Blige,JohnLegend,lilJon,FatJoe,YingYangTwinsandmore.HislocalChineseconnec9onsetshimapartfromthepackbeingdubbedas"MasterMind".HeconnectstherightdotstoensurethatyoureventwillbesuccessfulhereinChina.
Sinceatwosuccessfulacquisi9onsofhistwocompaniesduring2013hebeganhisshi_totheglobalbusinessandconsultantarena.HiredasaSeniorconsulateforSinoLatamandworkingwithclientssuchasDominicanRepublic,Dominica,Panama,CostaRica,Chile,Ecuador,Nicaragua.Developingtourismandinvestmentstrategiesandconnec9nglocalChineseinvestorwithopportuni9esabroad.Hehasgivennumerousspeecheswith9tlessuchashowtodobusinesswithChinese,howtoa8ractChineseinvestment,howtothinklikeaChineseandwhattheChinesewant.HehasalsobeeninvitedtotakepartinmajorconferencesinChinaonLa9nAmericanandCaribbeandevelopment.
Ma8isacigaraficionadoandpushescigareduca9onandculturalinChina.
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