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Employers (DMC, Tour Operators & Agencies; Tourist Information Centers; Tourism Attractions & Sites)

Self-employed (majority): Professional Associations

2008 deregulation (no compulsory qualification)

Impact on vocational and linguistic quality; providers

Implementation of EN 15565 (practical training)

New market needs and trends, visitor growth

Demographic trends (age of active tourist guides)

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Custom tailored study programme (since 2011)

Bachelor (3 years) - history, geography, culture, attractions, law, economy, marketing, psychology,

3 foreign languages, guiding techniques etc.

Involvement of Czech Tourist Guide Association and Czech TO Association in planning of programme

All tourist guiding services (better job access)

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Practical training in cooperation with professional associations

Part time and occasional jobs, employment oportunities

Languages, visitors with special needs, new technology, cruises, new source markets

Popular programme (2013 – 19 students, 2014 – 17 students, 2015 – 22 students)

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Rapid response to market changes

Demand for higher quality in tourism including

human resources, competition

Tourism education challenge (quality of teachers, sustainibility of profession)

Difficulties: other job, family, unfair competition