NEW! TOTALCAR MAGAZINE

IN ENGLISH

Effective from: 01/04/2013

KEY FACTOR OF TOTALCAR

WHAT IS TOTALCAR.HU?

Totalcar is Hungary’s market leader car magazine

The first online magazine to delegate a COTY member (Car of The Year)

From 2000: TV and radio shows, books and newspapers, DVDs, merchandising

30.000 Facebook followers

Journalists known nationwide

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FACEBOOK TOPLIST

B125 law: winner initiation by Totalcar

14.669 The Hungarian used car buyers are fool!

7.008 World’s biggest loser

5.258 Speedcam just rarely makes a mistake (but then )

4.137

Source: Facebook, 2012-02-18

12 years

2.433 new and used car reviews

604 new and used motorbike reviews

20.625 articles, news, publications

175 TV shows

256 radio shows

670 videos

48.613 people’s verdicts of cars

3.539 people”s verdicts of motorcycles

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TOTALCAR IN NUMBERS

Source: Totalcar’s own statistics

we represent the success reached in Hungary

we bring our know-how abroad

Jalopnik (US): 2 M UV/month

Motortrend (US): 1,6 M UV/month

Car and Driver (US): 1 M UV/month

SAMPLE: approx. 1,5 Mrd people

(native language: English)

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Totalcar: 505.000 RU/month

SAMPLE: approx. 15 M people (native language: Hungarian)

Totalcar.hu’s reading can be valuable internationally.

* We have analysed the rate of the widest reach Jalopnik and the English speaking population. Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2012-11 (15+ domestic audience), foreign web sites: Quantcast, 2013-01

3,36% 0,13%*

TOTALCAR ON THE INTERNATIONAL MARKET

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we write for everyone: from the mechanics with oily nails to the almost

professionals

internationally acceptable texts (not Hunglish)

unique style, which could be popular in the domestic market

TOTALCAR MAGAZINE MISSION

Brand new car tests by Car Of The Year (European focus)

Involving car stories

Horror stories of terrible Eastern-European home

tinkerings

Technical articles which are not released anywhere (car

lights test)

TOPICS

• English speaker foreign people living in Hungary (XPat managers, diplomats, workers, students)

• English speaking totalcar.hu readers

• English speaking Hungarians and their friends living abroad

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WHO WOULD WE LIKE TO REACH?

TOTALCAR MAGAZINE IN ENGLISH

Proposed start: 01 April 2013

Expected content:

― 6 articles/week

― self-made, English-language videos

Structure: 2 columns, clean site, large images, premium advertising spaces

Support:

― Totalcar Magazine promobox in Totalcar.hu cover page

― CEMP RON self-promo banner campaign (10 M AV/month)

― Totalcar.hu, Totalcar Magazine

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TOTALCAR MAGAZINE MAIN SPONSOR PACKAGE

Appearances include:

Totalcar Magazine

― Header sponsorship

― Fix half page (300x600 px)

― 5 sec pre-roll spot before every TCM video

Totalcar cover page

― TCM promobox sponsorship

CEMP RON

― Sponsor logo appears on the supportive banner campaign elements (10 M AV/month)

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net-net 900.000 HUF/month net-net 2.500.000 HUF/3 months

TOTALCAR MAGAZINE OTHER ADVERTISING OPPORTUNITIES

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Creative Net-net price/month Net-net price/3 months

Super leaderboard (970x90 px)

150.000 HUF 400.000 HUF

Roadblock „A” (640x360 px)

165.000 HUF 450.000 HUF

Roadblock „B” (640x360 px)

130.000 HUF 360.000 HUF

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SAMPLES

roadblock

half page

super leaderboard

ABOUT INDEX

Leading Hungarian news portal since May 1999

One of the most distinctive online brands

Its original style and independent news service has made Index unique in the media market

Its constantly refreshed news service on politics, economics, technology, culture and sports attracts 1,2 million visitors a month

editorial staff of Index have won several journalistic prizes

16 Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2012-11 (15+ domestic audience)

sales@cemp.hu