MEDIA KIT 2019 - C Magazine€¦ · MEDIA KIT 2019 5 In a class all its own, C Magazine - Men’s...
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MEDIA KIT 2019 1 MEDIA KIT 2019
Transcript of MEDIA KIT 2019 - C Magazine€¦ · MEDIA KIT 2019 5 In a class all its own, C Magazine - Men’s...
MEDIA KIT 20191
MEDIA KIT 2019
MEDIA KIT 2019
SINCE LAUNCHING 13 YEARS AGO, C PUBLISHING HAS BECOME THE GLOBAL
AUTHORITY ON CALIFORNIA STYLE.
THROUGH ITS PUBLICATIONS — C MAGAZINE, MEN’S AND WEDDINGS
— C CONTINUALLY STRIVES TO SHOWCASE EVERY FACET OF CALIFORNIA’S
UNPARALLELED LIFESTYLE.
THE MISSION
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California remains the largest and most affluent luxury market in the United States. And since its launch in 2005, C Magazine has continued to establish itself as the premier advertising vehicle for reaching the nation’s top luxury spenders from Los Angeles to San Francisco, Napa Valley to Orange County, Silicon Valley to San Diego.
C Magazine’s rate base is 150,000. Our readership includes buyers of Mercedes-Benz automobiles, South Coast Plaza, Shreve & Co. and Stanford Shopping Center’s most affluent spenders, as well as luxury hotel distribution, newsstands and public placement in the highest HHI zip codes.
RATE BASE 150,000
SUBSCRIPTIONS & PARTNERSHIPSSubscriptions via traditional mail, insert cards, online and other direct sales efforts. Partnerships with exclusive luxury retailers include: Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co. to reach California-based customers.
SINGLE COPY & NEWSSTANDProminent placement in more than 2,000 retail locations, including CA and NY airports, Barnes & Noble, Whole Foods Market, Bristol Farms, Gelson’s, Vons and Safeway. Distribution Partnership: Comag Marketing Group. Single copy: $6.99.
LUXURY HOTEL DISTRIBUTIONIn-room at select five-star luxury hotels, spas and resorts throughout California. Please see enclosed hotel list.
SELECT PUBLIC PLACEMENTSelect physician offices, spas and wellness centers in the highest HHI zip codes.
C MAGAZINE
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In a class all its own, C Magazine - Men’s Issue is the definitive guide to all that California has to offer for the modern gentleman. From winding backroads to modern cityscapes, famous faces to ambitious up-and-comers, each page is filled with inspiration and information. Sophisticated, athletic and creative, the California reader turns to the Men’s Issue for ideas on how to live the good life in The Golden State. The best in travel, culinary arts, technology, entertaining and style is all within our pages.
Readership includes male-specific and dual households from our current database, and prominent placement at leading newsstands and retailers.
RATE BASE 100,000
SUBSCRIPTIONS & PARTNERSHIPSMale-specific and dual households from our current database, including top spenders from our Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co. partnerships.
SINGLE COPY & NEWSSTANDMen’s Issue carries a three-month newsstand shelf life, with prominent placement at leading newsstands and retailers. Single copy: $6.99.
LUXURY HOTEL DISTRIBUTIONIn-room at select five-star luxury hotels, spas and resorts throughout the state.
SELECT PUBLIC PLACEMENTSelect male-oriented public placement in the highest HHI zip codes.
CLOSING DATESSpring | April 2019 Space Close 3.1.19 On Sale 4.9.19 Fall | October 2019 Space Close 8.30.19 On Sale 10.8.19
MEN’S ISSUE
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C WEDDINGSCouples the world over dream of a wedding in California, from an intimate ceremony on El Matador Beach in Malibu to an epicurean celebration on the grounds of a Napa winery. C’s editors comb the state from Yountville to San Diego, gathering everything a pair dreams of, from one-of-a-kind gowns and jewelry to the most splendid venues, caterers and event designers. Assembled with C’s signature elegance, each page of C Weddings offers couples-to-be both inspiration and insight, making it a truly indispensable resource.
RATE BASE 70,000
SUBSCRIPTIONS & PARTNERSHIPSKey segments of C Magazine’s lucrative database receive C Weddings, including distribution through our circulation partnerships with Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co.
SINGLE COPY & NEWSSTANDC Weddings carries a six-month newsstand shelf life, with prominent placement at leading newsstands and retailers. Single copy: $6.99.
SELECT PUBLIC PLACEMENTPartnerships with a targeted set of California’s leading wedding retailers and select wedding events throughout California.
ADDED-VALUE ONLINE DIRECTORYAll advertisers will be included in the C Weddings directory printed in-book and posted on c-weddings.com. The online directory will include the advertiser’s name and telephone number and a link to the advertiser’s website.
CLOSE DATESSpring | January 2019 Space Close 12.21.18 On Sale 1.29.19Fall | July 2019 Space Close 6.7.19 On Sale 7.16.19
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AUDIENCE HIGH NET-WORTH INDIVIDUALS. MAJOR WEALTH AND BUYING POWER.
LUXURY RETAIL CONSUMERS. CULTURAL INFLUENCERS.
C Magazine is targeted to California’s wealthiest residents. Our readers have a passionate interest in — and a high level of influence on — the trends, styles and attitudes that shape the way Californians live and look. C is the only magazine that directly connects you with this affluent market, in an atmosphere that is worthy of your brand. California is more than where our readers live; it is who they are.
*DATA SOURCE: VERIFIED AUDIT CIRCULATION
MEAN HOME VALUE $2.0M
MEDIAN HOME VALUE $1.7M
MARRIED/PARTNER/SINGLE 60% / 13% / 27%
BACHELOR’S DEGREE 85%
GRADUATE DEGREE 40%
READERS PER COPY 3.8
FEMALE/MALE 90% / 10%
MEDIAN AGE 44
MEAN HHI $493K
MEDIAN HHI $220K
MEAN NET WORTH $2.7M
MEDIAN NET WORTH $2.2M
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MEAN HOME VALUE $2.1M
MEDIAN HOME VALUE $1.1M
MARRIED/PARTNER/SINGLE 58% / 18% / 24%
BACHELOR’S DEGREE 81%
GRADUATE DEGREE 41%
READERS PER COPY 3.9
MALE/FEMALE 87% / 13%
MEDIAN AGE 52
MEAN HHI $515K
MEDIAN HHI $180K
MEAN NET WORTH $4.0M
MEDIAN NET WORTH $1.8M
AUDIENCEMEN’S ISSUE
HIGH-NET-WORTH INDIVIDUALS. MAJOR WEALTH AND BUYING POWER.
LUXURY RETAIL CONSUMERS. CULTURAL INFLUENCERS.
C Magazine - Men’s Issue is filled with invaluable information on how to live the good life in The Golden State, all culled by C’s expert editorial team and designed with the magazine’s signature sophistication. Men’s Issue is the definitive manual for California’s high-net-worth male residents and connects you with this affluent audience, in an atmosphere that is worthy of your brand. California is not just a state, it’s a state of mind.
*DATA SOURCE: VERIFIED AUDIT CIRCULATION
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REGIONAL BREAKDOWN
NORTHERN CALIFORNIA
San Francisco 20,000 13%
Santa Clara/Silicon Valley 14,000 9%
Marin/Napa/Sonoma 10,000 7%
Peninsula 10,000 7%
East Bay 9,000 6%
Sacramento/Central Valley 4,000 3%
67,000 45%
SOUTHERN CALIFORNIA
Los Angeles 33,000 22%
Orange County 31,000 20%
San Diego 10,000 7%
Santa Barbara/Ventura 6,000 4%
Palm Springs/Palm Desert 3,000 2%
83,000 55%
CATEGORY BREAKDOWN
C MAGAZINE Subscriptions 135,000 90%
Newsstand 3,000 2%
Luxury Hotels 12,000 8%
150,000 100%
MEN’S ISSUESubscriptions 85,000 85%
Newsstand 3,000 3%
Luxury Hotels 12,000 12%
100,000 100%
C WEDDINGSSubscriptions 64,000 92%
Newsstand 3,000 4%
Events 3,000 4%
70,000 100%
CIRCULATIONAT A GLANCE
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HOTEL DISTRIBUTIONIN-ROOM AT SELECT FIVE-STAR LUXURY HOTELS,
SPAS AND RESORTS THROUGHOUT THE STATE
Archer - NapaAuberge du SoleilAvalon Hotel - Palm SpringsBallard InnBelmond El EncantoBernardus Lodge & SpaBeverly Garland HotelBodega Bay Lodge and SpaCalistoga RanchCarmel Valley RanchCasa Del Mar InnChateau du SureauColony Palms HotelCupertino InnDolphin BayEl Capitan CanyonFairmont - Miramar Hotel & BungalowsFairmont - San FranciscoFairmont - Sonoma Mission Inn & SpaFour Seasons - LanaiFour Seasons - Santa BarbaraFour Seasons Resort - The BiltmoreHarvest Inn by Charlie PalmerHoliday HouseHonor MansionHotel Bel-AirHotel CalifornianHotel Casa del MarHotel Del CoronadoHotel Del SolHotel DriscoHotel JoaquinHotel KabukiHotel MiloHotel Oceana - Santa MonicaHotel ValenciaHotel ViaInn at Laguna BeachInn At The PresidioJW Marriott - Union SquareKenwood Inn & SpaL’Auberge CarmelL’Ermitage Beverly HillsLa Serena VillasLafayette Park HotelLaguna Cliffs Marriott Resort & SpaLe Meridien - San FranciscoLodge At CordevalleLodge at the Presidio
Loews Regency - San FranciscoMalibu Beach InnMayacamaMeadowood Napa ValleyMiramonteMontage - Beverly HillsMontecito InnMonterey PlazaNorth Block HotelOjai Valley Inn & SpaPackard House & JD HousePalace HotelPalihotel - Melrose AvenuePalihouse - Santa MonicaPalihouse - West HollywoodPasea Hotel & SpaPlumpJack - Squaw Valley InnRosewood - Sand HillSan Ysidro RanchSands Hotel & SpaSea Ranch LodgeShutters on the BeachSoHo HouseSolage CalistogaStanford Park HotelSunset Marquis Hotel And VillasSurf & Sand ResortThe Beverly Hills HotelThe Charlie HotelThe Cobblestone InnThe Francis HouseThe Grand Hotel - Silcon ValleyThe Ink HouseThe Island HotelThe London - West HollywoodThe LowellThe Meritage Resort & SpaThe Oasis at Death ValleyThe PendryThe Resort at Pelican HillThe Ritz Carlton - BacaraThe Scarlet HuntingtonW - Los AngelesW - San Francisco
and more...
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California remains the largest and most affluent luxury market in the United States. And since its launch in 2005, C Magazine has continued to establish itself as the premier advertising vehicle for reaching the nation’s top luxury spenders from Los Angeles to San Francisco, Napa Valley to Orange County, Silicon Valley to San Diego.
C Magazine’s rate base is 150,000. Our readership includes buyers of Mercedes-Benz automobiles, South Coast Plaza, Shreve & Co. and Stanford Shopping Center’s most affluent spenders, as well as luxury hotel distribution, newsstands and public placement in the highest HHI zip codes.
C MAGAZINETOTAL AUDIENCE
PRINT READERSHIP 570,000
SOCIAL MEDIA 80,000
WEB/MOBILE 30,000
EMAIL 20,000
700,000
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SPONSORED CONTENT
SOCIAL
WEBSITE
MOBILE
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DIGITAL MEDIA 2019
DIGITAL ADVERTISING REQUIREMENTS MAGAZINEC.COM / CSOCIALFRONT.COM / C-FOR-MEN.COM / C-WEDDINGS.COM
Please be sure to include a click-through URL
width x height (pixels)
SPREAD 800 x 535
HALF PAGE 300 x 600
SKYSCRAPER 160 x 600
NEWSLETTER 640 x 180
E-BLAST 560 x 560
SEND TO [email protected]
CONTACT US C Publishing 1543 Seventh St, 2nd Floor Santa Monica, CA 90401 310.393.3800
SPREAD
800 x 535
NEWSLETTER
640 X 180
E-BLAST
560 x 560
HALF PAGE
300 x 600
SKY
SCRAPER
160 x 600
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ADVERTISING RATES
C MAGAZINEPage 4-Color1X $30,7974X $30,2828X $29,76712X $29,252
C MAGAZINE - MEN’S ISSUEPage 4-Color $17,407
C WEDDINGSPage 4-Color $15,347
COVER PREMIUM2nd Cover 20%3rd Cover 5%4th Cover 25%
COLOR / B&W Rates apply to four-color and black-and-white advertisements
UPON REQUEST Rates available for inserts, custom ad units, and spot color
TERMS NET 30 DAYS
PRODUCTION REQUIREMENTS
C Publishing accepts advertisements supplied to press quality, PDF/X-1A standards
width x height
SPREAD (bleed) 16.5” x 11 .125”
SPREAD (trim) 16.25” x 10.875”
SPREAD (live area) 15.75” x 10.375”
FULL PAGE (bleed) 8.375” x 11.125”
FULL PAGE (trim) 8.125" x 10.875”
FULL PAGE (live area) 7.625” x 10.375”
HALF PAGE (non-bleed) 7.125” x 4.6875”
FILE FORMAT PDF/X-1A
COLOR CRITICAL C Publishing runs to SWOP standards
CONTRACT PROOFS Recommended
SEND ALL PDFs [email protected]
CONTACT US C Publishing 1543 Seventh St., 2nd Floor Santa Monica, CA 90401 310.393.3800
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Cover
ART + DESIGN SPECIAL
THINGS of BEAUTY
GO, CHRISTY TURLINGTON
BURNS!
FRANK GEHRY’S
NEXT MOVE
AI WEIWEI’S LOS ANGELES
TAKEOVER
155_COVER_CHRISTIE.indd 1 9/26/18 2:35 PM
Cover
CALIFORNIA’S FASHION
REIGN CONTINUES
ACTOR AND ACTIVIST
ROWAN BLANCHARD IS HAVING A CROWNING
MOMENT
154_COVER_ROWAN.indd 1 8/8/18 3:50 PM
MARCHSpring Fashion
The SS19 Collections through
the California lens
Space Close 1.11
Materials Due 1.18
On Sale 2.19
APRILFashionable Living
Celebrating California’s innovative
design and interiors
Space Close 2.15
Materials Due 2.22
On Sale 3.26
MAYJewelry + Watch Special
Featuring the world’s most
alluring pieces
Space Close 3.22
Materials Due 3.29
On Sale 4.30
JUNE/SUMMEREndless Summer
The best of the
Summer travel
June through Aug
Space Close 4.26
Materials Due 5.3
On Sale 6.4
SEPTEMBERFall Fashion
The FW19 collections the West Coast way
Space Close 7.12
Materials Due 7.19
On Sale 8.20
OCTOBERArt + Design Special
California’s creative culture
Space Close 8.9
Materials Due 8.16
On Sale 9.17
NOVEMBERJewelry + Watch Special
Shining a spotlight on
bold jewelry and insider
beauty routines
Space Close 9.20
Materials Due 9.27
On Sale 10.29
DECEMBER/WINTERWinter Wonders
Holiday gift guides
and Winter travel
Dec through Feb
Space Close 10.11
Materials Due 10.18
On Sale 11.19
JANUARY
C WEDDINGS
MARCH
C MAGAZINE
APRIL
C MAGAZINE
+
MEN’S ISSUE
MAY C MAGAZINE
JUNE
C MAGAZINE
JULY C WEDDINGS
SEPTEMBER
C MAGAZINE
OCTOBER
C MAGAZINE
+
MEN’S ISSUE
NOVEMBER
C MAGAZINE
DECEMBER C MAGAZINE
C WEDDINGS SPRING/SUMMEROn newsstands Jan through June
Space Close 12.28.18
Materials Due 1.4
On Sale 1.29
FALL/WINTEROn newsstands July through Dec
Space Close 6.7
Materials Due 6.14
On Sale 7.16
SPRING/APRILOn newsstands Apr through June
Space Close 3.1
Materials Due 3.8
On Sale 4.9
FALL/OCTOBEROn newsstands Oct through Dec
Space Close 8.30
Materials Due 9.6
On Sale 10.8
EDITORIAL CALENDAR 2019C MAGAZINE
MEN’S ISSUE
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CONTACTS
1543 Seventh St., 2nd Floor | Santa Monica, California 90401 T 310.393.3800 F 310.393.3899
AVERY TRAVISExecutive Director
Luxury646.512.3199
JENNY MURRAYEditor | President
310.393.3800
HEIDI KURLANDER-KAILExecutive DirectorBeauty & Lifestyle
917.751.1902
RENEE MARCELLOPublisher
973.885.4601
EAST COAST
AUTUMN O’KEEFEExecutive DirectorNorthern California
415.307.4786
JILLIAN DEMARCHEDirector
Integrated Marketing424.384.1031
WEST COAST
DEBBIE FLYNN
Executive DirectorFashion
516.702.8249
JENNIFER SMITH HALEFounder | Editorial Director | CEO
310.393.3800
CRISTA VAGHIExecutive DirectorSouthern California
424.384.1012
MADISON DAHLKE Associate
Sales & Marketing424.384.1015
