Tornadoes and Turmoil: Staying Ahead of the Storm
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Transcript of Tornadoes and Turmoil: Staying Ahead of the Storm
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slides are currently available on the Everbridge blog
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Tornadoes and Turmoil: Staying Ahead of the Storm Ken Reeves Vice President and Director, Forecasting Operations AccuWeather
• Leader in incident notification systems
• Fast-growing global company with more than 1,500 clients in more than 100 countries
• Serve the Global 2000, healthcare systems, state and local government, federal government, military, financial services firms, and universities
• 100% focused on incident notification solutions that merge technology and expertise
3
About Everbridge
Part 1: Presentation
• The 2011 Severe Weather forecast
• Reducing risks by planning communications • Keeping others informed of facility closures, hazardous conditions,
and more
Part 2: Q&A
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Agenda
Use the Q&A function to submit your questions.
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Note: slides are currently available to everyone on blog.everbridge.com
Q&A
© 2011 AccuWeather.com
• AccuWeather issued over 2,000 actionable warnings to clients over a 72-hour period
• Over 3,000 communications with clients • Detection of the user-defined severe event within
6 miles of a location with 20 minutes of notice
• National Weather Service tornado false alarm rate is at 75%
• Only 1 out of every 4 tornado warnings verifies • Average time issued in advance of the event 13 minutes
Warnings by the numbers
© 2011 AccuWeather.com
• Huge impact but small area • Can be less than a football field wide
• Devastating consequences in minutes • Critical decisions to be made in seconds • Be prepared
• It is not always the direct hit that causes the biggest problem
• Real life environmental examples in Japan • Be prepared
• Not the only threat…
Keys to severe thunderstorms and tornadoes
© 2011 AccuWeather.com
• Longer lasting problem with broader scope • More advance notice because more defined risk,
longer lead time • Hidden stories from Hurricane Katrina
• Just like with severe weather, fixed assets in the way
• Damage can be just as great and have a lingering effect on your organization
Flooding
© 2011 AccuWeather.com
• Combines the effects of both severe weather and flooding
• More than just a coastal issue
• More frequent than large-scale floods
• Potential to disrupt is actually a magnitude higher than flooding
• But with generally less lead time for individual storms
• Planning, as always, is critical
Hurricanes
© 2011 AccuWeather.com
Year NTC Tropical Depressions
Tropical Storms
Hurricanes Major Hurricanes
1971 91 20 13 6 1 1974 72 20 11 4 2 1989 130 15 11 7 2 1996 192 14 14 10 6 1999 185 16 12 8 5 2008 162 17 16 8 5
Average 139 17 13 7 3.5
NTC: Net Tropical Cyclone Activity Equals sum of above plus the number of days for each event
2011 Tropical season points
© 2011 AccuWeather.com
Year US landfalls 1971 5 1974 2 1989 4 1996 4 1999 5 2008 7
2011 Tropical season points
© 2011 AccuWeather.com
• Not because of global warming • Demographics play a large role
• Location of people • Age • Income • Lack of action due to complacency
• In some cases, earlier notice/decisions are the only answer
• Decreases the accuracy of the information needed to make decisions
• Regardless, preparation, information and communication are the keys to success
Humans can be blamed for higher risk
© 2011 AccuWeather.com
• Provides mission-critical, weather-driven solutions to enterprises world-wide.
• Our weather information and warnings are the most accurate, site-specific, and customized.
• Our warnings are based on your criteria and enable your organization to protect your people, property and profits.
AccuWeather Enterprise Solutions
• 78% of the Fortune 100 benefit from AccuWeather Enterprise Solutions.
• 221 of the Fortune 500 subscribe to AccuWeather services.
• 80% of the Class One Railroad mileage in North America subscribe to AccuWeather Enterprise Solutions.
• 4 of the top 5 manufacturers in the U.S. leverage AccuWeather unique weather intelligence to run their organizations more effectively.
• Many industry leading companies protect their data centers with SkyGuard site-specific weather alerts.
© 2011 AccuWeather.com
Why AccuWeather Enterprise Solutions?
• Consider people affected by your organization
• Walk through every possible emergency scenario
• Make choices about types of messages
• Determine channels of communication • How will these messages be delivered?
• How will you know the message was received?
• Is there a confirmation process?
• Is an automated system in place?
• Pre-messaging
• Deep background education
• Hone and refine actual message
You create an effective plan
• Key personnel may be unavailable
• Have teams ready for day or late night hazards
• Take into consideration hazard may have effected team member
• Ensure an alternate reliable decision maker is in place if key personnel is unavailable due to hazard or schedule absences or illness
Are your first responders prepared to send your message?
Lightning
Floods
Tornadoes
Snow Storms
Hail Storms
Wind Damage
Expert Insight: Huron County, Ohio Challenges:
• Tornado & prevalent flood prone region • Accurate shape files for notifying the ‘right’ households • Up-to-date weather information to coordinate responders
Solution: SmartGIS® & AccuWeather®
• Meteorologist-backed weather intelligence • Notify specific households with location-based information • Early warning for first-responders and emergency personnel
“Our goal is to keep our citizens informed ahead of drastic weather. With the reliability of Everbridge and the accuracy of AccuWeather, we discovered a whole layer of protection we didn’t know existed in the market place.”
-- Jason Roblin, Director of Huron County Emergency Management Agency
• Leader in incident notification systems
• Fast-growing global company with more than 1,500 clients in more than 100 countries
• Serve the Global 2000, healthcare systems, state and local government, federal government, military, financial services firms, and universities
• 100% focused on incident notification solutions that merge technology and expertise
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About Everbridge
Incident notification solutions address common communication challenges
• Communicate quickly, easily, and efficiently with large numbers of people in minutes, not hours, making sure that the lines of communication are open
• Receive feedback from your messages by using polling capabilities
• Ensure two-way communications to get feedback from message receivers
• Reduce miscommunications and control rumors with accurate, consistent messages
• Satisfy regulatory requirements with extensive and complete reporting of communication attempts and two-way acknowledgements from recipients
• Deliver refined, prepared , timed messages to each pre-designated audience group, by scenario
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• Experience and expertise
• Ease of use
• Ease of integration
Key evaluation criteria for an incident notification system
Use the Q&A function to submit your questions.
Missed anything? Slides are currently available on blog.everbridge.com
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Q&A
Ken Reeves [email protected]
AccuWeather [email protected] 1.814.235.8600
Keith Tyndall [email protected] 1.818.230.9700
Communication resources Upcoming webinars: • System Demo (May 31) www.everbridge.com/webinars White papers, literature, case studies www.everbridge.com/resources Follow us: blog.everbridge.com
twitter.com/everbridge
facebook.com/everbridgeinc
youtube.com/user/everbridge
Reminder Everbridge Insights webinars qualify for Continuing Education Activity Points (CEAPs) for DRII certifications. Visit www.drii.org to register your credit.
Item Number (Schedule II): 26.3 Activity Group: A 1 Point for each webinar
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