Torino, 11 ottobre 2017€¦ · Drivy, born in 2010, has been developed thanks to the mobile...

Dal car sharing al Maas: come cambia il concetto di mobilità. Soluzione o utopia? Cristina Pronello

# SHARING & URBAN

MOBILITY

Torino, 11 ottobre 2017

Professore Cattedra Mobilità intelligente e Dinamiche Territoriali Sorbonne Universités - UTC

THE NEW TRENDS

The concept of car use is changing from personal to shared vehicles

Data collection is changing

spurring the industry to become service providers – and the end-users co-creators – proposing new business models and integrated transport solutions

Different models of sharing mobility:

Personal Vehicle Sharing or “Peer-to-Peer” or Consumer-to-Consumer (C2C): people share their own vehicles to share the costs

Car Sharing “Business-to-Consumer “(B2C): the companies own the vehicles and offer the service - Station based

(two way, one way)

- Free floating

Bike sharing

Van Sharing

The sharing mobility

Active actor on associative basis: rezopouce.fr (organised hitch-hiking - autostop) coordinates local hitch-hiking at regional scale of the Midi-Pyrénées and Rhône Alpes region.

The sharing mobility

The car sharing

Car sharing: Organization of a vehicle fleet that can be used according to specific timetables and according to our needs paying an associative fee France: it starts in 2000 great success in the city centres

The commodification of the mobility service

Pull the latent value through more intensive use of production inputs optimisation of using existing fleet through the commercial vehicle rental or rental of their transport capacity 1. Vehicle rental among private citizens (2-3 have been emerged):

Drivy, born in 2010, has been developed thanks to the mobile applications.

It holds 1 % of the total market of vehicle rental in France. The company

directed by Paulin Dementhon already announced the 1st of April 2015 the

purchase of one of its main competitors, Buzzcar, arriving at 16 millions

Euros. Source: M Economie: http://www.lemonde.fr/economie/article/2015/05/05/location-de-voitures-entre-

particuliers-drivy-rachete-son-concurrent-livop_4627578_3234.html#HFpdZe6chw6kWBbz.99

Some figures:

20 000 cars for rental in all France; 400 000 users (increase of 200% per

year)

Use peak and discovery during the strike of public transport or alternate

circulation

The average time rental is about three days for 400 km (La Parisien

03.11.2014).

On the total amount, the owners get the 70% of the rental price, the 30%

goes to the reservation platform


http://www.lemonde.fr/economie/article/2015/05/05/location-de-voitures-entre-particuliers-drivy-rachete-son-concurrent-livop_4627578_3234.htmlHFpdZe6chw6kWBbz.99



















Drivy https://www.drivy.com/

The French company Drivy, that claims the first position in the car rental among

private, announced the 5th of May 2015 the purchase one of its competitor, Livop,

aiming at facilitating the self-service rental

Livop uses electronic boxes allowing the opening of cars thanks to a mobile

phone, a technology continuously tested by Drivy, « to optimise the flexibility of

the rental » http://www.lemonde.fr/economie/article/2015/05/05/location-de-voitures-entre-particuliers-drivy-rachete-

son-concurrent-livop_4627578_3234.html#HFpdZe6chw6kWBbz.99





















WeTruck, launched in April 2015 by Victor Clément: Similar to car pooling, but who posts a trip has to respect the constraints in terms of goods carried. WeTruck proposes « a turnkey solution to carriers including tracing paths, but also insurance and legal concepts related to these new types of trips». Parternships with 10 carriers of different size (from mono-vehicle to big companies with 250 drivers working in different sectors).


Tripndrive: proposes to rent your car during the holidays to avoid to leave it in a long-duration parking in the airport or in the railway station. Each car is ensured against all risks. The identity of the traveller is controlled as well as the ownership of the vehicle and the tenants’ solvency. Tripndrive is available at the airport of Paris Orly, Paris Charles de Gaulle, Nice, Lyon, Marseille, Bordeaux, Biarritz, Brest, Beauvais Tillé and at the railway stations of Paris Montparnasse, gare de l'Est, Grenoble, Marne la Vallée.


Rationalisation of parking lots between public and private Vinci offers an application showing the number of the closest and available parking lots as well as the route to get them (system with light arrows) Renting private parking lots not occupied during the day: installation, in partnership with the private sector, a network of sensors on the roads where there is a high turnover to guide in real time the car drivers to the available parking lots


Long distance car pooling: Blabla car


Short distance car pooling: IDVroom, established by SNCF: the rallying point is the railway car park SNCF has bought Green Cove, a software publisher of car pooling web site

Other offers: Covivo, Wedrive, Wayz Up


UBER - Commission of 20% - The routes are automatically assigned by Uber to the closest driver

- Online tracking tool developed to follow the route in real time - Not any time imposed - Regular revenues (as an employee)


•UberX: The least expensive Uber service. Seats 4 riders. Drivers use everyday cars that are 2000 or newer;

•UberXL: Seats at least 6 passengers. UberXL car: SUV or Minivan. Higher fare price than UberX;

•UberSelect: A luxury sedan that seats up to 4 riders: BMW, Mercededs, Audi, etc. with a leather interior. Formerly known at UberPlus in some markets;

•UberPOP offers trips given by citizens in their own cars, in any kind of car and at a price 40% lower than UberX;

•UberPOOL: Share your ride with another person and split the cost. Only available in LA, SF, NYC, and Paris;

•UberBLACK (Black Car): Uber’s ‘executive’ luxury service: black SUV or luxury sedan. Highest fare price

- UberEATS (Barcelona): meal delivery fron partner restaurants in less than 10 minutes

- UberRush (New York) courier service - UberFresh (Los Angeles) meal service - UberESSENTIALS (Washington) delivery of grocery services in less than 10

minutes


Snapcar: business customers Cab ou Chaffeur-privé.com

Management of integrated car fleets: Ubeeqo: expert of the shared mobility in the companies – management of integrated fleets to fit the fleet size to the needs; Europcar has taken the control: - Bettercar Sharing: private car sharing to share the company fleet - Bettercar connected: connected fleet management solutions

assisting clients for reduction of fleet management related costs and focus on the optimisation of usage of existing vehicles Mobilities Benefits: multimodal alternative to the company car: smaller company cars, including electric vehicles, complemented by a Mobility Credit. The beneficiary can use Mobility Credits as and when (s)he chooses: to finance personal train travel, taxi rides or car hire expenses


Service Citroën Multicity (2011), mobility platform for the multimodal mobility allowing car rental, booking of train and plane tickets and travels. Car pooling system among private citizens. Long term rental of electric vehicles on 23 months at an attractive price and possibility to rent it through Multicity. Citroën service supply Multicity Connect allows thanks to its connection to 3G, to accede to services as: road information, maps, guides, localisation of speed detectors The price: purchase 400 € + annual subscription of 140 €


Car sharing: travel behaviour

31 29

25

15

18 - 25 26 - 35 36 - 49 > 50

Users Ca2go classified by age interval

CAR2GO ENJOY

FLEET 450 400

OPERATING

AREA

60 km2 45 km2

FARE PER MIN € 0,29 € 0,25

Free floating in Torino: Enjoy, Car2go, BlueTorino

UNDERSTAND MORE

Know more

Car sharing in Torino: travel behaviour

Available vehicles

Desire lines (hourly interval)

- Towards the centre

- Going out from the centre

- Outside

Average weekly day


Origin/Destination (typical week)

• More efficient lines, reserved line (tram)

or underground (metro) 2 days out of 5 (week) 3 days out of 5


Average daily stop time per vehicle: 22:31 hours

Average weekly day

MaaS – Mobility as a Service

Attitudes Agee … etc.

MaaS: it is not taking you from one A to one B, it is taking

care of all your As and Bs (Sampo Hietanen,

https://www.inmotionventures.com/mobility-as-a-service/)

https://www.inmotionventures.com/mobility-as-a-service/







MaaS – Mobility as a Service

Source: ERTICO – Presentation of Rasmus Lindholm. Žilina, Nov. 2016

MaaS – Mobility as a Service MaaS Alliance

Source: ERTICO – Presentation of Rasmus Lindholm. Žilina, Nov. 2016

Which is the biggest challenge ?

- Infrastructure

- Vehicles

- Rules of management

- Ticketing

- Legislation

- ….

And the integration ?

MaaS – Mobility as a Service Which barriers ?

• KNOW USERS’ NEEDS to better plan urban and trasport systems and to increase accessibility and connectivity BIG DATA: user-centric approach (transparency)

• INTEGRATION AMONG TRANSPORT MODES

• MOBILITY AS A SERVICE: the common good bottom-up approach (passengers and freight)

The vision: sliding doors

• KNOW USERS’ NEEDS to give customised services and control people BIG DATA: big players-centric approach (privacy violation)

.

• COMPETITION AMONG TRANSPORT MODES (one kills the other)

• MOBILITY AS A SERVICE sharing in competition (companies) top-down approach

GRAZIE PER LA VOSTRA ATTENZIONE

Torino, 11 ottobre 2017€¦ · Drivy, born in 2010, has been developed thanks to the mobile...

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