TOP TRENDS IN THE NEW ECONOMY

Wendy Evers

SDSU, College of Extended Studies

Outcomes for the “New Normal” in Business What Colleges, Universities and Institutes can provide

Our Economy - 2008- 2011

“A New Normal for Business “ – A paradigm shift

Discussion - Re-careering, Refocusing, Encore careers….

Discussion – New Ideas from a University Outreach Perspective, Partnerships

PAST

FUTURE

Innovation

WIIFM

New Careers

Discussion - Who knows what this means?

•PAST 2008 – 2011 In Review

• Foreclosures

• Lay Offs

• Bail Out

• Furloughs

• Company Closing

FUTURE : NEW Workforce Landscape

Replacement Careers

Encore Careers

ReGreen –Green Collar

Jobs

A New Normal for

Business

WIIFM?

•Unemployment Shift

• For the first time in American history, there is a record high in unemployment of the professional with 5+ years and a degree in their field.

• This shift has caused a huge slice of our workforce professionals out of work in the mid to upper level management area.

USA Today

Destiny Solutions Research Asked :

What do employers across North America need to succeed in the workforce TODAY and how do they want their employees to gain these skills ?

KEY QUESTIONS 1. How are employers investing in workforce

development and continuing education?

2. Do employers feel colleges and universities are meeting their needs?

3. Are programs sufficiently relevant? Are corporate partnerships adequately available?

CUSTOMER & BUSINESS PARADIGM SHIFT

• Key findings include:

• 95% of employers have systems in place to financially support employee education

• 70% of employers think ongoing education is necessary just for employees to keep up with the pace of their jobs

• 9% of employers maintain a professional development relationship with a college or university

USA TODAY STATISITCS

• 16% of employers feel that there is an adequate availability of college or university programs tailored to their needs

• 62% of employers have no preference whether their employees attend for-credit or non-credit programs

Sustainability & Our Future A Win - Win!

• Fact…

Companies are learning that sustainable business practices not only help the environment but also can improve profitability, efficiency, reduce waste and liability, and contribute to better community relations.

WIIFM ? Reinvent and Re-career

Realtor – Use your skills and learn about closing the deal with “Greening Homes”.

Sales – Use your skills and learn the terminology and requirements for greening a home/ a business.

Architect – Develop the knowledge needed for “re-greening” a building, a garden, a space.

Green Jobs

Encore and Replacement Careers Transferrable skills + new skills = jobs

Today’s Youth are preparing themselves for a variety of green jobs & careers

Finding solutions to challenges involving energy, materials and technology, climate, water, economy and society, governance and policy, and urbanization.

Green jobs are the wave of the future.

New Green Job Titles Daily !

Solar Sales Representative

Solar Installation Manager

Lead Designer or Engineer

Lead Installers or Technicians

Water Managers

Solar Photovoltaic Installers

Solar System Designers or Engineers

Energy Auditors

Retro Fitting Specialist

Measure success by offering an assessment

Two types of Surveys: Employer needs

Future employee needs

Offer to send out research results

Measure success by longevity and sustainability of the program

Working with Partners-- Measuring Success

University Success with Partnerships

• Workforce Partnership Approved Programs

• Working with other colleges collaboratively

• Becoming an Approved Veterans educational provider

Partnering with Associations

Partnering with Business

Partnering with certifying groups

IE: BPI, US Green Chamber

Be Patient, Be Persistent, Be BOLD!

Respond to Demographics and research!

Be in the Forefront!

Fast Growing Areas for re-careering and refocusing :

Energy, Green Building, Water Conservation

Infrastructure – airports, freeways, mass transit- Project Managers, etc

Defense

Life Science

Medical – second level of careers

EHR ( Electronic Health Records), Radiology Tech, Mammogram tech

Innovation: Emerging Markets for Education

Online Learning – Blackboard, Vendors

MOOCs – Growing quickly - free classes online

Opportunities in:

Mexico

Brazil

India- $ 1.7 Trillion economy in 2011

4th Largest Global Economy

Wine production, Green industry

New Emerging Trends for Marketing Programs

• Online learning for busy people

• Mobile learning

• Google Docs for interactive meetings

• Social Media - BIG !

• LinkedIn accounts for certificate groups

• Advertising on Google Ads, Facebook

• LinkedIn for posting flyers , blogs, interesting articles, job announcements

“New Normal” means quick turn around!

Areas of success for SDSU

A growing need for grants during the recession

SDSU developed a Grant Writing Certificate Program

We put the program online after one year in the classroom because of demand

Innovation means being in the

forefront !!

• What are your new trends in the economy?

Thank you!

• Wendy Evers • Executive Director of New Initiatives • SDSU, College of Extended Studies • Wevers@mail.sdsu.edu

Discussion