Top Social MediaInfluencers in the Spa & SalonIndustry

INTRODUCTION

Influencer. [in-floo-uh n-ser] (n). a person who has the power to influence many people, as through social media or traditional media.

As a spa or salon owner, it can be hard to keep up with news/tips and to build relationships with other people in your industry -- this is where social media influencers come in. Influencers are experts in their fields and can help connect you to a huge network of people in the spa/salon sector.

This slideshare includes a list of top social media influencers (individuals and businesses) for you to follow to make sure you’re always up to date on the latest in the spa and salon industry.

P.S: Each slide includes icons with links to each influencers social profiles for you to easily follow!

Top Social Media Influencers in the Spa & Salon Industry

Our partners at Salon Success Strategies put together some of their top social media tips for salon & spa owners.

Top Social Media Influencers in the Spa & Salon Industry

Quick Tips For Success

1. Post interesting, yet relevant content2. Focus on images and videos3. Consistency is key4. All platforms are not equal5. Have a strategy for all content6. Give your audience what THEY want

“The marketing environment of social media is different than it used to be. With your consumers attention span shorter than ever, keeping them engaged with your business is that much more difficult. What do you do? Provide value that actually matters to your client and deliver your message in a way they want to receive it.”

- Salon Success Strategies Publication

Shorten your links using Bitly or Tiny URL so the link does not take up so much space in your post.

When posting to Twitter or Instagram, use #Hashtags for greater engagement, but leave off when posting to Facebook. (Posts without hashtags on FB perform 25% better than posts with).

MAFIA HAIRDRESSERMarketing Consultant, Salon Owner, Author, Host (Salon Spa Chat)

Jon-David is the first beauty industry professional to harness the power of social media to help owners and service providers grow their businesses with his brands, Mafia

Hairdresser and #SalonSpaChat.

"Whether you are a salon, spa or barber shop owner; or a service provider, employee or

renter: If you are not the master of at least one social media platform you are invisible to potential customers. Give yourself 3 months to master one social media

platform such as Facebook, Instagram, Twitter, Pinterest or LinkedIn. Once you begin to

connect with new customers, learn another platform and build an additional audience!" -

Jon-David

Top Social Media Influencers in the Spa & Salon Industry

DAY SPA ASSOCIATIONNetwork for Spa Industry Professionals

The DSA serves as a business resource to support and connect day spa professionals - owners, managers, practitioners and vendors. They are a go-to resource for industry members and provide a platform for building relationships and life long learning opportunities.

Top Social Media Influencers in the Spa & Salon Industry

ALICE KIRBY, MD Lockhart Meyer Salon Marketing, Hair and Beauty Industry Blogger

“Marketing is the very essence of a successful salon. Marketing isn’t just advertising, posting on social media or running an event...it is so much more.”

“Nothing is too small to escape notice. Your clients clock it all. And then they judge you and your salon.”

Every little thing creates an impression in your client’s mind. Whether you like it or not. It all counts:

How you answer the phone.The prices your charge.Your team’s body language & dress.The clients you choose to work with.Your customer experience.Even your salon playlist.

#GrowYourSalon

Top Social Media Influencers in the Spa & Salon Industry

LIVE LOVE SPAConnecting the Global Spa Community

"When it comes to social media, be fun and be

authentic. We're always looking for ways to

show our personality...if we want to jump in a

picture, we're going to jump in the picture!"

-Lisa Michaelis, CEO and Founder

Exhibit A

Exhibit B

Top Social Media Influencers in the Spa & Salon Industry

JACKIE BERNARDI Beauty Industry Business Catalyst

Live streaming video is changing the face of salon and spa marketing and is providing owners and service providersunprecedented leverage to increase their bookings and grow their business.

Because a live-streamed video requires only a small amount of time and effort to create, it allows you more time to do the work you love WHILE getting social exposure, 24/7. It is simply the most efficient way to increase your business presence online.

How can it do this?Easy: just one Facebook Live video can be used to create at least 32 pieces of content that can be shared across the social platforms. And you don’t even have to do all of the work. You can record your live-streaming video, and then outsource to someone else every other part of the process – from editing to posting. The equation is simple: 15 minutes of your time = 32+ individual opportunities for exposure. That’s leverage!

Live Streaming Video

Top Social Media Influencers in the Spa & Salon Industry

MILADY PROOnline Beauty Education

Whether you’re a stylist, an esthetician, a nail technician, a barber or own your own salon or spa, you know more than anyone that polishing your skills, keeping up with trends, and learning business strategies are integral to having a long-lasting career. MiladyPro assists beauty professionals in growing their careers.

#miladypro

Top Social Media Influencers in the Spa & Salon Industry

ToGoSpaSkincare

ToGoSpa focuses on creating products for users to experience “The Ultimate At Home Spa Treat.”

One big thing that ToGoSpa focuses on with their social media strategy? Engaging with their followers & clients! Two simple ways they do this are:

● Repost clients photos ● Comment on posts● Post photos of clients and partners at Trade Shows ● Run user-generated content contests

Top Social Media Influencers in the Spa & Salon Industry

AMERICAN SPA Publication, Magazine

American Spa is dedicated to helping spa professionals better their businesses. They provide spa owners and managers with inside information and trends on everything from the bottom line to wellness.

Top Social Media Influencers in the Spa & Salon Industry

PINOSpa & Bodycare Products

For generations, spas have trusted PINO to provide proven, modern products for use in traditional European therapies.

"This industry is all about relationships and people. Embrace the outgoing spirit in the spa world. Everyone here is so welcoming and it's an honor to be a part of this spa family." - Bergt Bieler, Vice President of Pino Spa & Bodycare

Top Social Media Influencers in the Spa & Salon Industry

SALON SPA CHATTwitter Chat for the Salon, Spa & Barber Industry

#SalonSpaChat utilizes social media & livestream platforms to teach marketing, management & social media to the Salon, Spa, Barber, Beauty Industry & EVERY INDUSTRY.

The hosts are dedicated experts who use our over 70 years combined knowledge and partners to help other professionals, independent service providers & small business owners. The hosts share how to market business online to grow brands, generate more leads, and make more money.

HOSTSJon David

Jackie Bernardi

Jennifer Ellis

#SalonSpaChat

Top Social Media Influencers in the Spa & Salon Industry

CIRCADIA SKINCAREBy Dr. Pugliese

"This an exciting time to be in Skincare. The next ten years is going

to provide us with an arsenal of devices, ingredients, and

technology that won't need to wound the skin and everyone will be

able to achieve that ageless look they're seeking. We're living

longer now, we need to look good. Make sure you're staying on top

of your game, staying educated, and look out for those who want to

teach you versus those who want to sell something to you. It's easy

to get caught up in fads."

- Tara Fuss, Circadia

"As an esthetician, your cornerstone to success is continuing

education--you need to get a good base education, but it doesn't

stop there. You constantly want to be reading the text. If you're

not growing, you're dying. Your very best friend is continuing

your education, product neutral science that can be built upon.”

- Christopher Kuever, Circadia

Top Social Media Influencers in the Spa & Salon Industry

BOOKER SOFTWAREBecause We’re Insightful Too

"Customer service and a customer first mentality is really important. Somebody can get a massage anywhere, but what is going to get them coming

back through your doors. You have to build relationships with your customers. The most successful businesses I work with are the ones that focus

on their customers. If you provide a great service to somebody, they might tell 2 or 3 people...but if someone has a poor experience, they're going to

tell 10 people."

- Bernie Lynch, Enterprise Account Executive

Top Social Media Influencers in the Spa & Salon Industry

Our quick tips:● Stay engaged with your clients AND with other people in your

industry.● Subscribe to blogs and newsletters for easy reading.● Share other influencers/business’ content (also practice the

social media rule of thirds)

Our blog has dozens of insightful articles for spa and salon business owners!

Thank You For Reading!

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Thank You For Reading!We hope you found these tips from some of the biggest

spa and salon experts in the industry useful!