CZERART

Presented By

Anand MistryRashmi HalderSidhant DebSanjana WadhawanSurajit kar

BRANDING AND PROMOTION

Mission- To Supply Services that enhance

our client’s PHYSICAL APPEARANCE and

MENTAL relaxation

Product- Salon And Spa

L’Oreal

Family Stylish

Professiona

l

Hygiene

Hair cutting and

Colouring

• Associative Network Memory

Model

A N JohnPremium

Latest Trends

Hair

Cutting and

Style

Cleanliness

• Associative Network Memory Model

Club Salon

Hair

cutting

Skin

Care

Premium

Stylish

Cleanliness

• Associative Network Memory Model

CzerArt

New LookFashionA

ffo

rdable

Artistic/ CreativeStyle

Hygiene

Hair CuttingSpa

Skin Care

• Associative Network Memory

Model

PERCEPTUAL MAPPING

High PriceLow Price

High

Availability

Low

Availability

L’Oreal

Club Salon

A N John

CzerAr

t

Style

Family

Salon

Habib

PERCEPTUAL MAPPING

High PriceLow Price

High

Technology

Low

Technology

L’Oreal

Club Salon

A N JohnCzerArt

Style

Family

Salon

Habib

PERCEPTUAL MAPPING

High PriceLow Price

High on Service

Low on Service

Habib

L’Oreal

A N John

Club Salon

CzerArt

Style

Family

Salon

BRAND POSITIONING

Who Am I?

What Am I?

For Whom I Am?

CzerAr

t

Salon &

Spa

For All Age

Group

Why Me?

• Online Booking

• Services will be

given to the home

• Van having most of

the equipment for

the services for the

clients booked

through online

• Affordable

• Easy Availability

• Services to the

Corporates on their

Demand in their

offices

• Mobile application

POPS VS PODS

CzerArt

L’oreal

Van Having

Equipment

Technolo

gy

Latest Trends

Professionalism

International

Brand

Expensive

Mobile

Applicatio

n

Services to

the Home and

Corporates

Own Products

PROMOTIONAL STRATEGIES

Own Website

Social Media

Hoarding

Mobile Application offering combo, 15-30

Minutes packs, 10-15 tips to look beauty and

other daily or occasional offers.

Distribution of Pamphlets door to door

Advertisement in Theatres

Coupons in Shoppers Stop

PROMOTIONAL STRATEGIES

Contd…

First 10 customers will get gift Hampers

through online booking.

Monthly Interaction with Customers about

their experience and what they want

Uploading of our client’s picture about their

looks before and after with their consent

Thank You