C lic k to e d it Mas te r s ub title s tyle

In class we spilt into groups of four to plan the type of music magazine that we each wanted to produce

independently. We felt that working in a group situation to come up with the basics for our independent music

magazines would be more useful than working alone as ideas can be created more easily in a group. I worked with

Rabeah. After a lot of discussions, we decided on a rock

ROCKSTOP OF THE

Out of all the possible names that were in the mind map, we decided on the name ‘TOP OF THE ROCKS’. The reason for this was because it related most to the magazine that we wanted to create.

Calibre

Baskerville

Franklin Gothic

U s ing “TO P O F TH E RO C KS ” as m y m as the ad

title , I th e n d e s igne d 1 2 title s that c o u ld b e a

p o s s ib ility as m y m as the ad . The re afte r, I had

c ho s e n th e

C arn ival d e s ign as it s u ite d b e s t with m y targe t

m arke t as it is no t to o c o lo urfu l and lo o ks

s o p h is tic ate d and m o re gro wn u p . ROCKSTOP OF THE

The targe t m arke t fo r m y m agazine is m e n that are wh ite who are th e

age s b e twe e n 35- 40 who lis te n to ro c k m u s ic , b o th ne w and c las s ic

ro c k. The p ub lis h e r that we c ho s e is “F uture Publis hing ” as th e y are

a glo b al p u b lis h ing c o m p any that p ro d uc e s p e c ialis t inte re s t

m agazine s and u s e a s m all p ro d uc tio n te am , th e re fo re th e c o s ts in

p ro d u c tio n will no t b e as h igh .

The s o c ial o c c u p atio nal c las s that To p o f th e ro c ks will b e aim e d at is

B1 and C 1 . The m agazine will b e s o ld at a re as o nab le p ric e o f 3.99, £and b y fo llo wing th e c o nve ntio ns s e t b y “C las s ic Ro c k” m agazine , th e re

will b e 1 48 p age s in to p o f th e ro c ks

Altho ugh C las s ic Ro c k m agazine u s e glo s s y p ap e r, m att p ap e r will b e

u s e d to ke e p d o wn th e p ro d uc tio n c o s ts and e ns ure that we d o n ’t have

to have to o m any ad ve rts . O u t o f th e 1 48 p age s , o nly 28 o f th e m will b e

u s e d fo r ad ve rtis ing wh ic h is als o fo llo wing th e c o nve ntio ns o f “C las s ic

Ro c k”. To h e lp e xp lain ho w the p age s will b e u s e d , th e re is a flat p lan

s ho wing th e firs t 23 p age s o f th e m agazine .

Target Audience The target audience for ‘TOP OF THE ROCKS’ is white men who are middle class that live in the suburbs and they are 35-45 who miss their childhood rock. They wear normal clothes but tend to turn to rock for comfort and sometime wear scarfs for example that don’t go with their outfit. The men that would buy this magazine would earn £30,000-£60,000 and would be in the social class of B. Therefore they can afford to buy the magazine at the price of £3.99. Also the cover is a picture of a male therefore males would relate to them so it would not identify with females much.