Reader Profile

By Emily Spencer

Reader Profile• The readers of my magazine will generally be students aged 16 – 24,

therefore they will be in the social grade D/E. Typical readers will either be college/ university students who are highly interested in

music, social events, and gigs however they will have a clear mind on their future. They’re individually minded, intelligent and independent.

• There values are there education, family and friends. They enjoy seeing family and friends but are very hard-working and aspire to do well. Their aspirations are to get through college/ university well and

end up with a high career in music or academic based: i.e. psychologist/ journalist. Their lifestyle is very outgoing and has a busy

social life but they’re hard working and regularly take part in campaigns to higher student / young adult lifestyles.

Survey results

100%

Do you buy magazines?

Yes

No

75%

25%

How often do you buy mag-azines?

Every WeekEvery MonthEvery SeasonYearlyNever

13%

75%

13%

How much do you spend on magazines monthly?

£1 - £2£2 - £3£4 - £5£6 +

4%17%

14%

1%

35%

8%

15%6%

What Music genre Interests you?

Progressive TranceCharts (recent)RockPopMetalDubstepScreamoDrum & Bass

Survey results

75%

13%13%

How much do you spend on music monthly?

£5 - £10£10 - £15£15 - £20£20 +

42%

16%

27%

8% 7%

When going out where do you visit most often?

Clubs / PubsCinema / TheatreLive Music Per-formancesBeach / OutdoorsShops

25%

38%

38%

How much do you spend on going out monthly?

£5 - £10£10 - £15£15 - £2020 +

13%

25%

25%

38%

How Often Do you Attend Live Musical Performances?

Extremely OftenVery OftenModerately OftenSlightly OftenNot At All

Survey results cont..

25%

30%17%

10%

18%

Where Do You Hear New Music?

InternetRadioTVYoutubeGigs

17%

27%

33%

14% 9%

What Type Of Websites Do You Visit Most Often?

EducationalSocial Networking SitesMusic SitesFilm SitesYoutube

Survey Results AnalysedFrom the results of the survey I can conclude that:

Buy Magazines Spend £2 - £3 monthly on magazines Metal, closely followed by chart music is the most popular genre of music listened

to £5 - £10 is the average spent on music monthly Pubs/ clubs closely followed by live musical performances are the most popular

places visited The majority of participants attend live music performances very often The radio and internet were the two most popular places participants heard new

music Music sites were the most popular place to visit online

From these results I can conclude that within my magazine I will include a lot of metal and new music news; have new information on club/pub/gig events; have regular

feedback from local and popular live music performances; have articles from popular music sites and the radio and price my magazine between £2 - £3.

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