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http://www.facebook.com/socialmediacitizens http://www.facebook.com/iGiedrius

Social Media Adoption by TOP Media Agencies

Social networking

Brand social analysis Audience engagement

Top

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Mindshare 4 3 4 3 2 4 3 2 4 2 1 1 0 33

Mediaedge:cia 4 2 3 2 1 4 2 2 5 2 2 1 1 31

MediaCom 3 3 4 1 2 2 2 1 5 1 1 2 1 28

Vizeum 3 1 2 3 2 2 4 2 4 1 1 3 0 28

Starcom 1 2 3 3 5 2 3 3 3 1 0 0 0 26

ZenithOptimedia 1 1 2 3 5 4 4 3 3 1 0 0 0 27

OMD 1 1 3 1 2 2 3 1 4 3 0 0 0 21

Carat 1 1 3 2 1 0 2 1 3 1 0 0 0 15

Walker Media 1 1 2 1 1 1 2 1 4 1 0 0 0 15

PHD 0 1 2 1 3 3 1 1 1 2 0 0 0 15

Good in SM (various - PR/Media/SM) Universal McCann 4 3 1 3 5 3 4 3 5 3 1 4 2 41

Altimer Group 5 5 5 4 3 5 3 2 3 5 5 5 4 54

Edelman 5 5 5 5 5 3 5 5 3 5 3 5 3 57

Some of the Top B2B Brands in SM (unrelated to media)

Avaya 5 5 5 5 5 4 5 5 3 4 3 4 3 56

Juniper Netwroks 5 3 4 5 5 4 4 4 4 3 2 2 1 46

Cisco 5 5 5 5 5 5 5 5 3 5 4 5 4 61

Points SN Ranking Backlinks RT's

Comments

Pasion Strength Reach Klout

1 1-100 1-10 0-10 0 1-10 0 1-5 1-10

2 100-500 10-50 10-20 1-3

10-20 1-2 5-10 10-20

3 500-1000 50-100 20-50 3-5

20-40 3-5 10-15 20-30

4 1000-5000 100-500 50-100 5-10

40-50 5+ 15-25 30-40

5 5000+ 500-1000 100+ 10+ 50+ 10+ 25+ 40+