Top Five Ways SEO & Social Can Work Together to Make Each Other Insanely Successful
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Transcript of Top Five Ways SEO & Social Can Work Together to Make Each Other Insanely Successful
Ways SEO & SocialCan Work Together to Make Each OtherInsanely Successful5
Top
@PurnaVirji
• Senior Marketing Manager at Stroll• Proud Mom • Columnist at Search Engine Watch• Speaker at SMX, Affiliate Summit, eTail &
More
@PurnaVirji
Hello!
We’ll Cover
• Leveraging relationships & building synergies
@PurnaVirji
• Great tactics for outreach & promotion
• Content creation & marketing tips
• Brand & reputation management
• Goal tracking & effective communication
Promoted Posts to Scale Outreach & Link Building
“Traditional link building can be made drastically more effective by tying in some strategic paid promotions.”
Top Tip #1
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http://bit.ly/17TxGF6
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Key Tips
• Be prepared for trial & error• Let the community manager &
SEO team work together, with advice from PPC teams
• Make sure your content is really good
• Ensure the CM responds to all comments
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More EffectiveContent Creation
“A joint brainstorming session based on solid analytics can help ensure a steady stream of killer content that works for you every time.”
Top Tip #2
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Image Source: www.semwisdom.com
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Ensure You Have
• SEO monthly plan • Content for Most Effective Link
Building• Content for Most Engagement• Target demo data• Key topics by demo
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A dime saved
• Do more of what works
• Spend Budget more effectively
• More effective planning
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Community Manager
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Engaging Influencers
“Encourage the social media team to build strong relationships with influencers to help with link building.”
Top Tip #3
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Image Source: www.richardrbecker.com
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http://www.forbes.com/sites/haydnshaughnessy/2012/01/25/who-are-the-top-50-social-media-power-influencers/
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Community Manager Influencers Audience
6 months
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Brand Awareness and Reputation Management
“How your community manager can help to build the brand to help SEO efforts.”
Top Tip #4
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Brand Awareness
• Lesser known brands=harder outreach• Social helps build brand awareness
Share valuable & interesting content Reputation for excellence Showcase personality Provide value to stand out
• SEOs can: Prove legitimacy of brand Leverage a strong community Increase outreach success
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Brand Awareness@PurnaVirji
Reputation Management @PurnaVirji
• Negative reviews = Hurt SERPs • Monitor social media to nip things in the bud
Sprout Social Trackur Hootsuite Social Mention
• Frontline defense for customer service Design damage control strategy Act quickly and swiftly Take personal interest & follow up Avoid escalation to sites like ripoffreport
Image Source: wardsix.blogspot.com
Reputation Management @PurnaVirji
Image Source: socialfresh.com
Image Source: shopify.com
Sourcing Testimonials @PurnaVirji
• CM = your connection to the customers. Helpful for unique content Use testimonials for CRO efforts Also help with clout on social media
• Be creative Contests – e.g. Best product use Video testimonials Success stories
• Consider surveys or polls to help shape strategy.
Sourcing Testimonials @PurnaVirji
Image Source: www.business2community.com
Goal Tracking & Communication Schedules
“How to most effectively manage the teams on a day to day basis to optimize synergies and how to set and track success metrics.”
Top Tip #5
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Meeting Schedule
• Daily: Stand-up meetings• Weekly check-ins:
Review content calendar Targeting for upcoming posts Progress checks Performance of KPIs Strategy tweaks
• Monthly brainstorming sessions: Influencers to target Outreach content Future direction
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Image Source: www.usm.maine.edu
Setting Goals
• Specific & Measurable Goals• Applicable for both teams• Defined sets of KPIs:
Orders- Source “Buckets” Links Acquired – Result of
outreach Interactions- Reach,
shares and comments
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@PurnaVirji
Image Source: www.troll.me
Thank you!@PurnaVirji
Say Hello or Ask Questions Anytime:
http://www.linkedin.com/in/purnavirji
https://twitter.com/purnavirji
Read More At:
http://searchenginewatch.com/author/2499/purna-virji