#SEBC15 Successful SEO in 2015
-
Upload
lisa-myers -
Category
Marketing
-
view
911 -
download
0
Transcript of #SEBC15 Successful SEO in 2015
![Page 1: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/1.jpg)
Successful SEO in 2015
@LisaDMyers
![Page 2: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/2.jpg)
Who dat Lisa Myers?
• CEO of SEO & Content Marketing Agency; Verve Search
• 10 years in SEO
• Written several best practise and whitepapers on SEO
• Co-founder StateofSearch.com now StateofDigital.com
• Multi award winning including: “Search Personality of the Year” UK Search Awards 2011, Management Today “35 women under 35” list 2009, “Best Use of Technology woman under 30” BlackBerry Woman & Technology Awards (2008)
![Page 3: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/3.jpg)
Award winning Creative AND technical SEO Agency 10 Nationalities - 13 different languages - All under one roof
![Page 4: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/4.jpg)
What I will be talking about
Getting links that will increase your search engine rankings…..and increase brand awareness, get social traffic and all that jazz, as a bonus!
![Page 5: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/5.jpg)
How SEO has changed!
![Page 6: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/6.jpg)
2012
![Page 7: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/7.jpg)
A big majority of SEOs were BUYING links
Some SEOs were still doing directories
A few were doing article marketing, but badly..
![Page 8: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/8.jpg)
So Creating Good Quality articles WORKED
![Page 9: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/9.jpg)
![Page 10: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/10.jpg)
FCUKSEO
![Page 11: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/11.jpg)
by early 2014…..
![Page 12: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/12.jpg)
Most SEOs were knee deep trying to resolve penalties
The black hats were now charging for removing the links that they sold you the year before ;)
By now everyone was desperately jumping on the content marketing bandwagon…..
![Page 13: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/13.jpg)
![Page 14: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/14.jpg)
2011 2012 2013 2014 2015
![Page 15: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/15.jpg)
Yes you could:
1. Write an article2. Spin it (several versions of same article)3. Buy placements on shitty blogs that no one reads
Well done. That is very difficult.
![Page 16: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/16.jpg)
WHAT IS THE RISK OF YOUR LINK DEVELOPMENT STRATEGY?
![Page 17: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/17.jpg)
News Flash: Buying links in 2015 is very risky business….
![Page 18: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/18.jpg)
….unless you wantto be “eaten” by apenguin
![Page 19: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/19.jpg)
Getting the BIG links then attracting the rest
![Page 20: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/20.jpg)
X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X
source: the awesome @DaveTrott
![Page 21: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/21.jpg)
Think like a 50s Ad Agency and execute like a geek.
![Page 22: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/22.jpg)
2015 the year of creative campaigns
Illustrations – Animations – Videos – Interactive assets – Supporting websites
![Page 23: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/23.jpg)
Great CONCEPTS and beautiful EXECUTION!
![Page 24: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/24.jpg)
![Page 25: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/25.jpg)
![Page 26: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/26.jpg)
![Page 27: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/27.jpg)
![Page 28: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/28.jpg)
RESULT
![Page 29: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/29.jpg)
Any BIG links?
![Page 30: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/30.jpg)
322 Linking Root Domains
![Page 31: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/31.jpg)
2 Million Views
![Page 32: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/32.jpg)
623,691 Views
![Page 33: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/33.jpg)
Social
Total 169,822, of which:
Facebook: 56,077Tweets: 4,728Google+: 1,384Stumbles: 103,101LinkedIn: 907Pinterest: 3,625
![Page 34: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/34.jpg)
![Page 35: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/35.jpg)
It’s not bragging if it’s true
![Page 36: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/36.jpg)
Attract rather than Sell
Create content that DESERVES links and MARKET that content.
![Page 37: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/37.jpg)
How?
![Page 38: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/38.jpg)
Luke:
LUKE: I CAN’T BELIEVE IT.
YODA: THAT IS WHY YOU FAIL
![Page 39: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/39.jpg)
What’s the biggest difference between Richard Branson and someone long term unemployed?
![Page 40: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/40.jpg)
What makes someone successful?
- IQ?-Education? Upbringing? Support?-Luck??
![Page 41: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/41.jpg)
100 people theory
![Page 42: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/42.jpg)
HOW YOU THINK
![Page 43: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/43.jpg)
I need a volunteer!
![Page 44: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/44.jpg)
![Page 45: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/45.jpg)
It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
![Page 46: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/46.jpg)
![Page 47: #SEBC15 Successful SEO in 2015](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6ddc2bb61ebf7588b475e/html5/thumbnails/47.jpg)
“DO, OR DONOT, THERE IS NO TRY. ”- Yoda