Service Industry Spotlight: Facebook Marketing for Services with TabSite

‘How to Showcase your Services on Facebook using TabSite’

Troy RumfeltMike Gingerich

TabSite Fan Page AppBy Digital Hill Multimedia

@TabSitewww.TabSite.com

TabSite Webinar – June 30, 2011

Twitter Hashtag: #TabSite

Presenters

Troy Rumfelt President,

TabSite by Digital Hill Multimedia Over 15 years of web design & Internet

Marketing experience Works with hundreds of client companies

from around the world Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010

Troy Rumfelt, President

TabSite, app division of Digital Hill @DigitalHill

DigitalHill.com


Presenters

Mike Gingerich Community Manager & Marketing Dir

TabSite by Digital Hill Multimedia Over 10 years of Internet Marketing experience Frequent speaker and blogger on matters of social media, SEO, web design, e-commerce and Internet Marketing Facebookaholic, user design specialist and social app development strategist

Mike Gingerich, Community Manager,

Marketing DirectorTabSite Fan Page App

By Digital Hill Multimedia @Mike_Gingerich & @TabSite

www.TabSite.com



allows you to easily create & customize

tabson your

Fan Page.No coding knowledge needed!

41,000+ users 61m fans reached

What is TabSite?


Our Story… Web Developers w/ specialty in CMS sites Saw Facebook launch Fan Pages, saw the coding barrier of FBML, saw CMS as a solution Launched TabSite in March 2010 28,000 users in one year New TabSite Drag N Build launched this June

What is TabSite?

Agenda:

Facebook as a integrated Marketing asset

Using TabSite Drag N Build to create a custom tab with your services, images, social tools Using the TabSite Widgets to showcase your services The Latest Social data on when and how to post and engage your community


Agenda:



Let’s dig in!

No other platform on theWeb connects

brands to users and

brands to users friends so easily!

Facebook as Marketing Asset



Twitter Hashtag: #TabSiteSource: http://www.onlineschools.org/blog/facebook-

obsession/



obsession/

• 687million globally• Brazil saw double-digit growth in the past month to 19m



obsession/


Twitter Hashtag: #TabSite Credit: James Hutto

Facebook as Marketing AssetFacebook as Marketing Asset

Twitter Hashtag: #TabSite Credit: James Hutto


Twitter Hashtag: #TabSite Credit: HitWise

According to Hitwise, 1 fan = 20 extra visits to a website

Their data suggests that a single Facebook fan can be worth 20 additional visits to your website over the course of a year.


Twitter Hashtag: #TabSite Credit: HitWise

So potentially, if you have 1,000 Facebook fans, it means an extra 20,000 visits to your website.

Using TabSite to to Create a Custom Tab

and


New TabSite to Manager Area

and


Remind people to “Check-in”

on via Facebook at your service

locale.

Using Drag Drag N Build intro

and




locale.

Using DDrag N Build Widgets

and


www.TabSite.com/widget_details.php

Using TabSite to Content Widget

and




locale.

Service Industry Spotlight

and


Uses:

PhotoShow


and


Uses:Contact FormMultiple TabsMultiple Sub-pages per tab


and


Uses:Code Widget for ReservationsMultiple TabsMultiple Sub-pages per tabRSS Widget for FlickrTwitter Widget

and




and


Capture Attention!• Use Video Widget To Show Intro Videos• Training Videos• Tours

and


Educate!• YouTube Channel Widget

To Show Intro Videos• Training Videos• Tours

Shown here: FeaturedVideo and thumbnailsOf the other videos. ClickA thumb and it loads atTop and plays on theFan page.

and


Adding your YouTube Channel feed

and


Adding your YouTube Channel feed

Drag the RSS/ YouTube Channel Widgetonto the page

and


Properties Box Opens to Customize

and

Finished!

3 Videos pulled in and all are ready to play!!


and

Share your Know-How!

Integrate your Blog and

Twitter Feeds easilyto allow visitors to

stayup-to-date withoutleaving your Fan

Page!Twitter Hashtag: #TabSite

and

Use PhotoShow!

Introduce your team!Personalize the page.

Easily add theFacebook Comments


and




Recent Data from KISSMetrics:

- Saturday is tops for Sharing

-Noon was highestShare % per day

NOTE: Not Industry SpecificTwitter Hashtag: #TabSite

Effect of “Like”:

36% are more interested, while 61% remain as interested

NOTE: Not Industry Specific


“Benefits” Data from fans

What are fans interested in?

NOTE: Not Industry Specific


Does Your Service have a physical location?

and



via Facebook at your service

locale!

Wall Posting TipsWall Posting Tips

- Ideal Posting times depend - Ideal Posting times depend on the day of the week per on the day of the week per industry!industry!

Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office.

Entertainment – Friday, Saturday, and Sunday were most important post times

Media: Weekends had strong engagement while Monday was the weakest.

Automotive: Auto related companies saw the most engagement on Sunday’s

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review


Wall Posting TipsWall Posting Tips

Accept you won’t work only 9-5!

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review


- Pictures & Videos in the Wall Feed get the most Likes & Comments

- Avoid link shorteners, Engagement rates are 3x higher with full URL’s.

[Source: BuddyMedia.com]


Wall Posting Tips

Don’t Forget!Don’t Forget!


Wrap Up

www.TabSite.comTwitter Hashtag: #TabSite

Yes! We’ll be posting the Slides

Yes! We’ll be posting the video Yes! We’ll be drawing from those who attended and 1 person will win an upgrade to a FREE FOR LIFE TabSite Gold Plan – to be announced Friday, July 1 on our blog. Watch our fan page for announcements! Facebook.com/TabSiteFanPage


Question and Answer

Tweet with: #TabSite

www.TabSite.com


Questions & AnswersQuestions & Answers

Slides Posted at: Facebook.com/kunocreativeBlog Tab


NEXT WEBINAR: Wednesday, July 27 2:00 EDT“Fan Page Search Optimization & the New TabSite Drag N Build:

In-depth look at Advanced Features to Socialize & Optimize your Page”

Details: www.TabSite.com/webinar.php




September 1, 2011Mari Smith, co-author of Facebook Marketing: An

Hour a Day, to Present:How to Create a Stampede of Local Customers

Via Your Facebook Page, Places and Deals

Register: www.TabSite.com/webinar.php

SPECIAL EVENT WEBINAR




TabSite is releasing a new Google Map Widget on Friday!ALL users (Free – Gold) will be able to:

- Add 1 location to their page- Add Details to the Info Window- Adjust icon for exact location

*More features for Paid Plans to come

Breaking News: You’re the First to know!

Thanks for joining us!

www.TabSite.com


Service Industry Spotlight: Facebook Marketing for Services with TabSite

Technology

Transcript of Service Industry Spotlight: Facebook Marketing for Services with TabSite