Top 5 Effective SEO Strategies for 2015

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Search Engine Optimization (SEO) strategies keep changing every day. New updates are being released, new trends are being discussed and new strategies are being developed. According to moz.com, there were approximately 13 updates to Google algorithm in 2014 alone. Our company, Xterweb is continually updating SEO strategies for our clients based on different factors.

5 SEO strategies for 2015

• Optimize for Mobile Sites• Optimizing not only for Google, but also for Yahoo, Bing & DuckDuckGo• Switch your focus from keyword rankings to ROI metric• Focus more on social media• Earning links rather than building links

1. Optimize for Mobile visits

In 2012, ComScore predicted that the mobile traffic would exceed desktop traffic in 2014, and they were right. If a website is not accessible through mobile, that may create a bad experience for users and they may quit the website.

Could 2015 be the year that some other web indexes start to take more piece of the overall industry? It appears like this is the million-dollar question every year, yet some recent developments recommend that it could be possible.

Firefox has kicked Google and has given control for Yahoo to be the default web search tool in their browser. Google's arrangement is likewise up with Safari in 2015, and have reports for both Bing and Yahoo attempting to secure that spot. The alternative to switch default browser in IOS 8 and OS X, from Google to DuckDuckGo also exists.

2. Optimizing not only for Google, but also for Bing, Yahoo & DuckDuckGo

3. Switch your focus from keyword rankings to ROI metrics

If you or your SEO Company is still putting an attention on keyword rankings and deciding the success of the campaign based on keyword positions, then it’s time now for a significant reminder. Ranking reports can be made looking pretty and some SEO organizations will even focus useless keywords just to say, "Hey look - you are positioning number one!"

4. Focus more on social media

Social Media was one effective platform to share content, so organizations would sign up for each social stage under the sun and blast their substance all over. Social media is currently an advertising channel and also a client administration channel. Your social crowd anticipates that your brand will captivate them more at an individual level.

5. Earning links rather than building links

The eras of building links on insignificant sites and pursuing extensive amounts of links to the list items are over. Earning a single link from a high quality important site is significant for numerous reasons including SEO, attracting referral traffic, leads, deals and brand exposure.

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