Top 5 best practices for LCCs to be successful with …get up to twice as many bookings from travel...
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• LCCs showing full range of products get up to twice as many bookings from travel agents. • Be transparent and open with your content and agents will recommend YOU to their customers! • Tailor your product offer to the lucrative business and corporate segment and achieve higher yield • Create exclusive, bundled offers that your indirect customers are prepared to pay extra for! • Airlines advertising on travel agency screens can achieve up to 60% increase in bookings. • Develop joint adoption initiatives with your travel agency partners to maximise your brand exposure and drive incremental revenues • Agents do more than 4x as many bookings on LCCs using the highest connectivity • The preferred way for agents to access LCC content is via GDS, which is five times faster than other channels. • On average, 10% of itineraries are subject to change, which can be both expensive and time-consuming if handled directly by your airline. • Let agents be the extension of your sales force and offer a unique traveller experience throughout the whole journey, to all your passengers! Offer all your competitive fares Connect to agents in the most efficient way Adapt your product offer for travel agency customers Let agents work for you and reduce your call centre costs Work in partnership with agents 1 2 3 4 5 VUELING EASYJET NORWEGIAN LEADING ASIAN LCC Offer the best trip planning experience with the widest range of travel options Meet travellers’ expectations by recommending products tailored specifically to their needs Retain customers and sell more through exceptional service and post-booking experience Be efficient and save time with a seamless booking and servicing process Work together with partners to achieve more effective results What do travel agents need? 5 best practices to ensure airline success with agents over 18% of sales through the GDS in 1 year aſter launching ticketing and BSP. +28% revenue per passenger increase 13.4% of indirect bookings coming from interline partners +100% YOY increase in offline and online bookings. Business travel represents 20% of total bookings. Expansion in 10 new markets with +55% growth over the last 4 years Top 5 best practices for LCCs to be successful with travel agents Travel agencies are booming for LCCs Today's travellers demand far more from travel agencies and it is only by providing an effective and personalised travel experience that agencies can hope to secure their trust and continued loyalty. LCCs already embracing an omni-channel approach see the long term benefits the travel agencies can bring. LCCs have expanded their geographical reach to capture incremental sales, accessed completely new customer segments and generated significantly higher revenues from the travel agency channel. Grow revenues Reaching new customers and grow sales Forge interline partnerships Real Results from LCCs working with Amadeus global travel agency network of LCC sales volumes come from travel agencies growth in LCC sales delivered by travel agents in the last 3 years of global airline sales booked through travel agents higher net revenue per booking for LCCs via travel agents UP TO 30% 28% 50% €10+ "Collectively we’ve worked on this partnership model where Amadeus and easyJet, hand in hand, are educating and training the entire travel agency network to book easyJet via Amadeus, and we’ve seen an increase in our bookings of 100% year on year" Anthony Drury, Head of Business, easyJet Find out all about the top 5 best practices in our study | http://bit.ly/2f7FPvO amadeus.com/airline
Transcript of Top 5 best practices for LCCs to be successful with …get up to twice as many bookings from travel...
• LCCs showing full range of products get up to twice as many bookings
from travel agents.
• Be transparent and open with your content and agents will
recommend YOU to their customers!
• Tailor your product offer to the lucrative business and corporate
segment and achieve higher yield
• Create exclusive, bundled offers that your indirect customers are prepared to pay extra for!
• Airlines advertising on travel agency screens can achieve up to 60%
increase in bookings.
• Develop joint adoption initiatives with your travel
agency partners to maximise your brand
exposure and drive incremental revenues
• Agents do more than 4x as many bookings on LCCs using the
highest connectivity
• The preferred way for agents to access LCC content is via GDS, which is five times
faster than other channels.
• On average, 10% of itineraries are subject to change, which can be both expensive and time-consuming if handled directly by your airline.
• Let agents be the extension of your sales force and offer a unique traveller experience throughout the whole journey, to all your passengers!
Offer all your competitive fares
Connect to agents in the most efficient way
Adapt your product offer for travel agency
customers
Let agents work for you and reduce your call centre costs
Work in partnership with agents 1
2
3
4
5
VUELING EASYJET NORWEGIANLEADING ASIAN LCC
Offer the best trip planning experience with the widest range of travel options
Meet travellers’ expectations by recommending products tailored specifically to their needs
Retain customers and sell more through exceptional service and
post-booking experience
Be efficient and save time with a seamless booking and servicing
process
Work together with partners to
achieve more effective results
What do travel agents need?5 best
practices to ensure airline success with
agents
over 18% of sales through the GDS in 1 year a�er launching ticketing and BSP. +28% revenue per passenger increase
13.4% of indirect bookings coming from interline partners
+100% YOY increase in offline and online bookings. Business travel represents 20% of total bookings.
Expansion in 10 new markets with +55% growth over the last 4 years
Top 5 best practices for LCCs to be successful with travel agents
Travel agencies are booming for LCCs
Today's travellers demand far more from travel agencies and it is only by providing an effective and personalised travel experience that agencies can hope to secure their trust and continued loyalty.
LCCs already embracing an omni-channel approach see the long term benefits the travel agencies can bring. LCCs have expanded their geographical reach to capture incremental sales, accessed completely new customer segments and generated significantly higher revenues from the travel agency channel.
Grow revenues
Reaching new customers and grow sales
Forge interline partnerships
Real Results from LCCs working with Amadeus global travel agency network
of LCC sales volumes come from travel agencies
growth in LCC sales delivered by travel agents in the last 3 years
of global airline sales booked through travel agents
higher net revenue per booking for LCCs via travel agents
UP TO 30% 28%
50% €10+
"Collectively we’ve worked on this partnership model where Amadeus and easyJet, hand in hand, are educating and training the entire travel agency network to book easyJet via Amadeus, and we’ve seen an increase in our bookings of 100% year on year"
Anthony Drury, Head of Business, easyJet
Find out all about the top 5 best practices in our study | http://bit.ly/2f7FPvOamadeus.com/airline
