Avoid These SEO Mistakes- Beginners guide to search engine optimization
Top 10 Technical SEO Mistakes (that we see time and again)...
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Transcript of Top 10 Technical SEO Mistakes (that we see time and again)...
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How to Avoid or Fix Them
by Nichola Stott
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CoveringIntroduction to Technical SEO
The Top 10
Appendix - Tools
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Technical SEO Success
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Go out and
seek new
stuff…
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Before the race
even starts…
Can the site be crawled?
Should it be
indexed?
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10. Robots
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Staging Gallery
Microsites ALL URLs
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HOME
PRODUCT
BLOG
NEWHOME
NEWPRODUCT
NEWBLOG
301
301
301
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1. Never duplicate all your product
information in a feed…
2. Never duplicate all your product
information in a feed…
3. Never give that feed to affiliates…
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Break chain Hold back
Best imagesExpanded
descriptions
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Search engines can’t see
Speed – ranking
factor
All style, no
substance
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1. Fix all internally referenced 404
errors…
2. Fix all internally referenced 404
errors…
3. Use Screaming Frog for this…
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Crack Fox
says…
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1. Fix all internally referenced
301/2 redirects…
2. Fix all internally referenced
301/2 redirects…
3. Use Screaming Frog for this…
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Tools
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• Screaming Frog SEO Spider
(software)
• Xenu crawler (software)
• Ayima Redirect Path (chrome
extension)
• Excel
• Google or Bing Webmaster
Tools
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