eMagine Webinar

B2B SEO: 10 Mistakes

You Don’t Know You Are

Making

Presented By:

Alicia Hale & Allie Viau

#B2BSEOMistakes

Presenters

Alicia Hale Allie Viau

VP Digital Marketing Services Digital Marketing Strategist & SEO Specialist

@aliciahalevp @AllieViau

#B2BSEOMistakes

Mistake #1: You’re stuck in the past.

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#B2BSEOMistakes

Design & UX

Webspam

Keywords

Content

Rankings

Crawl

Social

Speed

Mobile

Links

Today, SEO consists of many factors.

Mistake #2: Your website has poor UX.

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Is it hard for visitors to find what they

are looking for?

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Confusing navigation naming and functionality

Not intuitive

Information or CTA overload

Not designed to be responsive

Common Usability Mistakes:

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Your website

is not

optimized for

conversions.

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Mistake #3:

Increased traffic doesn’t necessarily

equal increased leads or sales.

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Poor placement of CTAs

Non-gated content

Poor design of landing pages

Too many CTAs Unclear content

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Mistake #4:

Your website is

filled with poor quality content.

Content mistakes:

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Google’s goal is to provide value to searchers.

Thin

Keyword stuffed

Irrelevant

Duplicate

Mistake #5:

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You’re not

creating

new content.

Continuous, fresh, quality content is

invaluable.

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More traffic

More chances to take

advantage of a keyword

strategy

Credibility

Mistake #6:

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You pay for

backlinks or

have a lot of

low-quality backlinks.

Not all links are created equal.

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Penguin Update

Spam

Natural vs. unnatural or

earning vs. buying spam

Mistake #7:

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Your focus on

SEO is too narrow.

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Don’t ignore the bigger picture.

Coding

Content

Keywords

Meta Tags

Alt Text

Backlinks

Social media engagement

Guest posts, press releases, etc.

Reputation management

link structure & anchor text

On-Site Factors Off-Site Factors

Mistake #8:

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You’re not

using social

media to

further your

SEO efforts.

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SEO and social media work together.

Referral traffic to your site

Social signals sent to search

engines (Google+)

More social shares = wider reach of

content = more traffic and visibility

Mistake #9:

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You’re SEO

isn’t integrated

with your other

online

marketing efforts.

Your SEO should be connected to your:

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Social Media Strategy

Content Marketing Strategy

Website Design

Email Marketing

SEO is not a siloed activity.

Mistake #10:

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You think

you can

trick Google.

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Let’s face it … You can’t trick Google.

If something seems like a “quick fix”,

it’s probably going to hurt you in the

long run.

SEO is a marathon, not a sprint!

Questions?

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