The mobile web is the fastest growing communication channel in history. According to Eric Schmidt, CEO Google, the Mobile Web is growing 8 times faster than the !rst wave of online Internet adoption.

That’s where people expect you to be! In the near future people will view the web most from their hand held device. Mobile Web viewing will surpass traditional desktop and laptop web viewing.

The !rst place people look to learn about you is the web… soon it will be the Mobile Web; and bad things happen if you’re not relevant in the Mobile Web. If your mobile web site is hard to read, 61% of your audience leaves, 40% goes to a competitor that has a good mobile web presence, about 20% won’t even view your online site. No one can afford to lose 61% of their audience.

Need advocates and evangelists? Mobile users are 67% more likely to promote you, your message and brand from their mobile web device than their desktop.

The mobile web is the most cost effective way to launch your mobile presence. By building a mobile web application, you can build once and deploy across all the major operating platforms: iPhone, Android, Blackberry etc.

Top 10 Reasons You Must Embrace the Mobile Web

your mobile strategy

More control: because it’s a web application, you can do what you want when you want…no need to wait for Apple or anyone else to approve, post to an app store, etc.…Subsequent, feature and function changes are in your control too!

Mobile commerce is exploding. Give your customers the chance to purchase whenever and wherever they want from your mobile website.

More than just shopping. By melding inspiration with action via the Mobile Web you will see results. If you want people to buy, promote, give, respond, volunteer, share or help, help them help you by allowing them to take action from their mobile device.

You can extend your businesses processes. A cost effective way to earn a return from your Mobile Web investment is to extend your business processes. Connect with your audience where they are. Give them the chance to register, enroll, apply, and share your story in their words or simply enable them to do their thing from your mobile web site. Improve your operating process efficiencies as well (order remotely and bypass a call center)!

An optimized Mobile Website is a must for any organization with a mission, message or brand and ur mobile is powering the world’s mobile web presence. With our platforms and tools you can conveniently and cost effectively design, build, launch and manage your mobile web site!

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678910 Number 10? That’s up to you. Think on it a bit and share your thoughts regarding why and how to

leverage the Mobile Web to offer information, inspire action and improve your processes.

Go to http://urmobile.com/?p=301 and share your thoughts!

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