6 Reasons to Adopt an Incentive Program for Successful Sales
Top 10 Reasons - Why Businesses Should Adopt Beacon Technology
-
Upload
karya-technologies -
Category
Technology
-
view
270 -
download
1
Transcript of Top 10 Reasons - Why Businesses Should Adopt Beacon Technology
1
Top 10 Reasons ForBusinesses To Adopt Beacon Technology
Introduction
2
The word “Beacon” actually means something visibly attractive or
bright enough to convey a message or act as a signal.
iBeacon
Apple Inc. introduced iBeacons – A Bluetooth based indoor positioning and proximity (Distance/Time) based messaging system
3
Beacons
As the technology gained popularity, more and more companies emerged exclusively for Beacon based technology and a new era of
enterprise mobility has begun
Some of the Leading Beacon Manufacturers:
4
Top 10 Reasons
Beacons are changing the way businesses interact and engage with their customers. Mobility is becoming a mandatory component for
any Business’ infrastructure and hence Beacons….
Let’s look at the top 10 reasons why your business should embrace Beacon Technology
5
Reason 1: Low IT Investment
• Businesses need not have to invest in millions
• Beacons are low powered and low cost hardware
• It contains Bluetooth chips that can act both as a transmitter and a receiver
• Most of the companies offer three of such Beacons for less than 100 USD
6
Reason 2: Rapid Kick Start
Rather than months or weeks, it only takes days to put Beacons to work
7
Reason 3: Automation at its best
It requires one time setup and that’s it
Beacons can be configured to push messages based on various parameters such as
• Arrival of a user in its range
• Specific time interval
• After any specific event
8
Reason 4: Low Maintenance Cost
Compared to other enterprise applications such as ERP, CRM or Marketing application, hardware maintenance or health check for the
system is completely avoided in case of Beacons
9
Reason 5: Highly Context Sensitive
• Context based advertisement is the key for marketing independent of the industry
• Individual Beacons can be set to display targeted message based on a defined criteria
(mobile device used, location of the mobile device etc.)
• A single Beacon can display multiple messages based on the context of the receiver
10
Reason 6: Universally Applicable
Guide your Customers:
• Airports
• Hospitals
• Museums
• Shopping Malls
• Conference Halls
Display Ad Content, Offers and Discounts
• Retail Shops
• Hotels
• Restaurants
11
Engage with your Employees/Students
• Manufacturing Plant
• Universities
• IT Firms
Collect Customer feedback:
• Any Industry
And much more….
Industry Vertical is definitely not a constraint for Beacon Technology…..
Reason 7: Future Ready Businesses
• Usage of mobile devices increases exponentially every year
• Engage with your customers in a “mobile” way….
12
Reason 8: Delight your Customers
Context sensitive engagement
Segmented marketing
Real-Time Navigation
Option to post feedback or survey
Integration with mobile wallet payment
To put it simple, “Delighted Customers”…..
13
Reason 9: Beyond basic - Analytics
• Beacons can also receive information from users (with their permission)
• Analyses user behavior
• Builds a database of user’s patterns
• All these can act as invaluable source for Business Intelligence and Data Analytics to gain
powerful insights
14
Reason 10: Continuous Evolution
• Beacons is and will be an evolving technology
15
Plan
Develop
DeployCapture Results
Analyze
16
Locate… Guide.. Promote..
Karya Beacons
• Karya Technologies is a leading and a comprehensive IT service provider
• We have helped several organizations to rationalize the way they engage their customers
• For More Information: www.karyatech.com
• To contact our Solutions Experts: [email protected]
17
Thank You
18