Brief Reasons Why You Must Adopt/ Adapt Lean Startup
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Transcript of Brief Reasons Why You Must Adopt/ Adapt Lean Startup
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3 REASONS WHY YOU MUST ADAPT OR
ADOPT LEAN STARTUP
Bonnie.Soeherman
inspirasisolusibisnis
@Bonnie_Soe
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Why your company implement Lean Startup?
1. Management policy?2. Trend?3. Friend’s recommendation?4. Follow intuition?X
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“Jangan pernah terlibat
‘permainan’ yang tidak
Anda pahami aturan
mainnya.”
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LEAN = “HEALTHY DIET” = INNOVATION
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Perusahaan juga perlu
“DIET”
WHY?
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Goliath Fx
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BUSINESS KILLERS1. Rabun fokus2. Dilema strategis3. Keterbatasan pengukuran
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1. RABUN FOKUS
• Abbundance, ct gadget, fotografi price war
• Fokus pada persaingan, mengabaikan customer value.
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When Coca- Cola focused on competition, they really…
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FAILED!
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2. DILEMA STRATEGIS
• Pilihan yang membingungkan.
• Paradoks sukses-gagal.• Jerat kekakuan strategi.• Wawasan masa lalu untuk
menghadapi masa depan.
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Inilah cara akademisi dan teoris mendefinisikan strategi:
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Meeting strategic plan hanya ritual dan penghamburan?
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Sekolah bisnis mempertahankan buku teks kuno.
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Diperlukan model bisnis yang efisien dan fleksible.
?
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3. KETERBATASAN PENGUKURAN
Seberapa penting?
“Kita tidak dapat mengelola apa yang tidak dapat kita
ukur.”
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Nanya melulu!Masalah berhitung itu nanti, yang penting…Maju dulu!
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Penyebab kegagalan implementasi sistem pengukuran1. Tidak jelasnya hubungan tujuan
dan sistem pengukuran.2. Terlalu fokus pada hasil illusion
of ctrl.3. Terjebak pada angka finansial.
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Sementara itu…
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Bagaimana dengan konsep bisnis yang ada?
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PORTER COMPETITIVE
STRATEGY
(1990)Beat Competitors!•Differentiation•Low cost
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Lanskap dan atmosfer bisnis 1990 berbeda dengan 2014
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BLUE OCEAN STRATEGY
• Create Value Proposition• Cost-Value Convergence
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When others company tried to create their blue ocean, they…
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REALLY DEAD!
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• Value hipotesis/proposition diciptakan oleh persepsi dan dorongan internal.
• Secara psikologis, manusia cenderung mengapresiasi lebih akan idenya.
• VP belum tentu diterima di pasar.• BOS sangat konseptual.
WHY?!
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WE NEED A BETTER STRATEGY THAT…
•Define real customer value Rabun
fokus
•Help us to design business model
easier and more flexible Dilema
strategis
•Can measure our performance
better Keterbatasan pengukuran
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Lean Startup as Solution
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Bagaimana Lean
Startup melakuka
nnya?
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Lean Startup Innovation
• Lean strategy (time, cost, amount) MVP• Customer development Hipotesis,
validation, itteration, pivoting• 5 Why Genchi Genbutsu• Innovation accounting
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“Life ends when we are no longer able to
provide value for others”
Bonnie.Soeherman
inspirasisolusibisnis
@Bonnie_Soe | email:[email protected]
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Release 2014First Quarter