1. Toolbox.com/PJA Social Media Index Wave VI The Role of Social Media Policy and Mobile Devices in Professional Decision-Makingbrought to you by Toolbox.com and PJA Advertising + Marketing Survey Results: October 13, 2010

2. Toolbox.com/PJA Social Media Index Executive Summary Completed in August 2010, the sixth wave of our multi-year study of social media use among global IT, HR and finance decision-makers demonstrates the rising importance of smartphones and the need for companies to simplify (or even set) social media policy.Key Findings: 55% of IT, HR and Finance professionals surveyed already use a smartphone, nearly three times the percentage than the overall population. The top 3 benefits of mobile devices are: 1. the ability to respond to work issues in real time (30.6%) 2. connectivity to e-mail (24.1%) 3. the ability to work at home (14.6%) Less than 30% of respondents feel that advertisers understand their use of mobile devices for professional purposes well or very well. Respondents use their mobile devices 2.35 hours a week to consume user-generated content, 1.81 hours for editorial content, and 1.68 hours for vendor content. Top wish-list features for users next mobile device include larger screen (25.5%), faster performance (17.3%), and longer battery life (15.1%).* Results based on 2,927 completed responses to 26-question survey 2010 Toolbox.com and PJA Advertising + MarketingPage 2 of 31 3. Toolbox.com/PJA Social Media Index Overview Study Goals:1. To confirm the role of social media and smartphoneAsia use in decision-making among global IT, HR, and 19.2% Finance decision-makersSurvey Details: E-mail blast to 400,000 Toolbox for IT, Finance and HR members worldwide from July 28 to August 18, 2010North America 26-question survey 51.4%Europe 2,927 completed responses17.9% Note: User-generated content and social media tools are defined as blogs, podcasts, online communities, wikis, and profiles/social networking.Rest of World11.5% 2010 Toolbox.com and PJA Advertising + MarketingPage 3 of 31 4. Toolbox.com/PJA Social Media Index Part 1: Ongoing Use of Social Media and User-Generated Tools 5. Toolbox.com/PJA Social Media Index Tracking Media Consumption in Wave VISocial media consumption continues to rise sharply among IT audiences.5.866 54.72 4.59 4 3.74 3.81 Hours per week 3.543.353.353.41 3.053 2.85 2.792W3 W4 W5 W6 W3 W4 W5 W6 W3W4 W5 W61 0Social/media/user generatedOnline editorial mediaOnline vendor content content (Toolbox.com,(InformationWeek, CNN,(vendor-produced white Wikipedia, LinkedIn, etc.) WSJ.com, etc.) papers, webcasts, etc.) Q. How many hours per week do you spend online consuming or participating in the followingmedia types? (Global results) 2010 Toolbox.com and PJA Advertising + MarketingPage 5 of 31 6. Toolbox.com/PJA Social Media Index Tracking Media Consumption in Wave VISocial media consumption also has risen sharply for HR professionals. 876.0265 Hours per week 3.77 3.894 3.132.772.132W5 W6 W5W6W5 W6 10Social/media/user generatedOnline editorial mediaOnline vendor content content (Toolbox.com,(InformationWeek, CNN,(vendor-produced white Wikipedia, LinkedIn, etc.) WSJ.com, etc.) papers, webcasts, etc.) Q. How many hours per week do you spend online consuming or participating in the followingmedia types? (Global results) 2010 Toolbox.com and PJA Advertising + MarketingPage 6 of 31 7. Toolbox.com/PJA Social Media Index Tracking Media Consumption in Wave VI Social media consumption has risen sharply among finance professionals as well. 6 5.50 54.45 43.64 Hours per week 3.25 32.752.40 2W5 W6 W5W6W5 W61 0Social/media/user generatedOnline editorial mediaOnline vendor content content (Toolbox.com,(InformationWeek, CNN,(vendor-produced white Wikipedia, LinkedIn, etc.) WSJ.com, etc.) papers, webcasts, etc.)Q. How many hours per week do you spend online consuming or participating in the following media types? (Global results) 2010 Toolbox.com and PJA Advertising + MarketingPage 7 of 31 8. Toolbox.com/PJA Social Media Index Tracking Media Consumption in Wave VISocial media consumption among executives and professionals has surged again. Social media is now far outpacing editorial media in its popularity.243250 195190200 154 150135 139 132121 100SocialSocial Social SocialMediaEditorialMediaEditorial MediaEditorial MediaEditorial50Media MediaMediaMedia0WAVE III WAVE IVWAVE V WAVE VI Note: The Toolbox.com/PJA Social Media Index uses editorial media consumption in Wave 1 to calculate a mean score of 100. 2010 Toolbox.com and PJA Advertising + MarketingPage 8 of 31 9. Toolbox.com/PJA Social Media Index Part 2 : The Role of Social Media and Smartphone Usage in Decision-Making 10. Toolbox.com/PJA Social Media Index Social Media PolicyLess than half of HR, Finance and IT professionals report a social media policy at work. Two- fifths are unsure if one exists. Not sure19.3%Yes47.1% No33.6% Q. Does your organization have a social media policy in place? 2010 Toolbox.com and PJA Advertising + MarketingPage 10 of 31 11. Toolbox.com/PJA Social Media Index Channel UseNearly three-quarters use their personal e-mail for social networks like Facebook and 56% for professional networks; conversely, nearly two-thirds use their company e-mail for best practice communities. 120 3.5%8.6% 10011.2% 5.9% 7.9% Company E-mail37.2%19.8%Personal E-mail 80 59.1%42.2%Do Not Use42.2% 61.3%% of use6072.5% 56.4%77.6%4053.8%40.6% 49.8%20 33.6%23.3%14.6% 6.1%0 low .g., r,) )te r,lla areyze s eSh ks ySp g., Go rks en, R workal) gge)wit )Ov es (ace r, M s (ewa ) e, S etwo omb g., Tua netwurn Blo ack niti erfook ork t ink l ne lidn, Tu gs (e. , St mmu eJo g., ceb etw re, lr) ouT ngour sed., L onaedILiv gs (e. ., Y hari Fa ial nub ., F -bax.c e coFli roblo(e.g fessi Sq Blo(e.g dia-s (e.g ationSoclbo ctic ckr omcPro Mi Too t praMe LocBes Q. Which e-mail account do you use to participate in the following social media channels at work? 2010 Toolbox.com and PJA Advertising + Marketing Page 11 of 31 12. Toolbox.com/PJA Social Media Index Social Media Channel BlockingNearly half of companies block access to social networks such as MySpace and Facebook, and 1/3 to Twitter. 45% of companies do not block access at all. 50 4030 44.6% 45.1% 20 38.5%33.0%1020.3% 21.1% 10.3%4.5% 0 low .g., , ySp g., ter )) ne arella eSh ksr, )ewa syze sace ), M s (e re, workn, R work al) ggeOv es (witNo r e, S etwo ) mb e.g., T ook ork ack uniti urn Blo erfGo nett lid ink al nen ceb etweJo g., mm ouT ng lr) our sed( edILiv gs (e. Fa ial n ua gs nariub x.c e cosio-baFli robloSq, St, Tu -shSoc fes Blo (e.g ation lbo actic ., L om dia ckr ., Y cPro(e.g ., FMi MeLoc(e.gr tpBes Too Q. To the best of your knowledge, which of the following social media channels are blocked atwork? (Please select all that apply.) 2010 Toolbox.com and PJA Advertising + MarketingPage 12 of 31 13. Toolbox.com/PJA Social Media Index Ease of Social Media Use at WorkOnly a small percentage of companies make the use of social media difficult in gathering job-related information.Very Difficult 6.7%Very Easy18.4%Difficult14.7%Easy22.6%Neutral 37.5% Q. Does your company make it easy or difficult to use social media to gather informationto do your job? 2010 Toolbox.com and PJA Advertising + Marketing Page 13 of 31 14. Toolbox.com/PJA Social Media Index Social Medias Role in Job EffectivenessThe most valuable roles for social media in the workplace are making better decisions based on experienced peer insights and keeping up with industry knowledge and trends. 80 70 60 50 4066.9%63%30 57%2037.9% 33.9% 10 13.6%0Make better decisions basedon insights from like-mindedprofessionalsSolve problems in theworkplace throughexperience-based adviceStay current and learn what my peers knowEvaluate vendors andproducts Build professional reputationand advance career Social media does not helpme do my job betterQ. How does social media help you do your job better? (Please select all that apply.) 2010 Toolbox.com and PJA Advertising + Marketing Page 14 of 31 15. Toolbox.com/PJA Social Media Index Mobile Device UsageMore than half of respondents own a smartphone, while nearly 10% use a tablet computer such as an iPad. Nearly three-quarters use their mobile device at work. 60 27.5% 504030 55.9% 44.8%72.5%2010 8.8%4.5%0 mobile phoneSmartphone Yes No the abovecomputer Standard None ofTablet Q. What type of mobile device do you own? (Please select all that apply.) Q. Do you use a mobile device for professional purposes? 2010 Toolbox.com and PJA Advertising + Marketing Page 15 of 31 16. Toolbox.com/PJA Social Media Index Mobile Device PlatformsBlackberry and iOS are the most popular OS for mobile devices, though Android is gaining.Android 12.5% Bada (Samsung) 0.9% Blackberry OS 34.1% Danger OS (Hiptop) 0.0% iOS (iPhone) 23.7% Maemo (Nokia) 1.6% Palm Web OS 1.6% Symbian 10.4% Windows Mobile 12.7% Other 2.5% Q. Which operating system does your smartphone use? 2010 Toolbox.com and PJA Advertising + MarketingPage 16 of 31 17. Toolbox.com/PJA Social Media Index Smartphone AcquisitionMost smartphone users acquired their devices between 6 months and 2 years ago, while 2/3 of users get mobile devices through their employers.15.4% 17.2% 46.7% 26.5%in the last 3 months6.1%Yes 14.7% 3-6 months agoNo6-12 months ago No but we must pay for our mobile device user 1-2 years ago contracts out of pocketmore than 2 years ago Not sure 29.9% 23.5% 20.0% Q. When did you acquire your smartphone? Q. Does your company provide mobile devices (standard mobile phones, smartphones,or tablet PCs) for professional use? 2010 Toolbox.com and PJA Advertising + MarketingPage 17 of 31 18. Toolbox.com/PJA Social Media Index Mobile Device ProductivityResponsiveness, e-mail connectivity and ability to work at home are the three top benefits of professional mobile device use.807060 1 30.6% 5024.1%2 3 4014.6%9.9% 30 10.9% 4.9% 15.0% 23.6%20.5%14.4% 209.7% 11.8% 10 14.0%17.0%13.1%.08%15.1% 16.1% 4.3% 2.8% 5.7% 5.3%0 Ability to workduring commuteAbility to multitaskAbility towork at home Ability to respond to work issues inreal timeAbility to workaround firewallsAbility to accessthe Internetalmost anywhereConnectivity to e-mailOther Q. What are the top three benefits of your mobile device for increasing professional productivity?(Please select three in order of priority with 1 being the greatest benefit.) 2010 Toolbox.com and PJA Advertising + Marketing Page 18 of 31 19. Toolbox.com/PJA Social Media Index Mobile Content Usage TypesNearly half of content professionals access on mobile devices is social media or user-generated. 120% 100%25.5%33.4% 35.2% 80%44.6%24.6% 60% 30.4%39.1% 40%35.6% Currently use49.9% Would like to use 20% 36.2% 19.8%25.8% Not useful to me0Social media/user-generated content (e.g., Toolbox.com,Wikipedia, Twitter, Facebook, LinkedIn)Editorial media (e.g., InformationWeek, CNN, WSJ.com) Vendor content (e.g., Vendor-produced white papers, webcasts)Applications or other interactive features designed to help you do your job better (e.g., ROI calculators)Q. What content types and tools do you access on your mobile device? 2010 Toolbox.com and PJA Advertising + MarketingPage 19 of 31 20. Toolbox.com/PJA Social Media Index Advertiser Understanding of MobileLess than a third of respondents feel that advertisers understand the mobile advertising environment well.Not at allVery well 5.4%7.5%Not well16.5% Well 22.3% Very well 7.5%Well 22.3%Neutral 48.3%Not well 16.5%Not at all 5.4%Neutral48.3% Q. How well do you feel that advertisers understand your use of mobile devices forprofessional purposes? 2010 Toolbox.com and PJA Advertising + Marketing Page 20 of 31 21. Toolbox.com/PJA Social Media Index Mobile Advertiser InvolvementMost professionals want advertisers to provide apps and features that improve their job performance.1.6%14.2%26%Advertise relevant products and solutions to mebased on my information preferences 26.0% Sponsor community-based conversation andcontent that matters to me 19.8% Provide applications and features that help medo my job better; e.g., ROI calculators 38.3% None 14.2% 19.8% 38.3%Other (please specify): 1.6% Q. What do you think is the best way for an advertiser to get involved in mobile marketing? 2010 Toolbox.com and PJA Advertising + Marketing Page 21 of 31 22. Toolbox.com/PJA Social Media Index Top 3 Channels and Apps Google search tops channels, while browsers top applications.Google services E-mail servicesGoogle Searchand servicesToolbox.com CalculatorWikipedia Facebook Facebook CalendarBrowsersLinkedInTwitterE-mailCNN0 20 40 60 80 100 020 4060 80 100 Channels for work Apps for workQ. List the top 3 information channels that you access on your mobile device for work:Q. List the top 3 applications that you access on your mobile device for work: 2010 Toolbox.com and PJA Advertising + MarketingPage 22 of 31 23. Toolbox.com/PJA Social Media Index Media Usage on Mobile Devices: ProfessionalSocial media use continues to trump editorial and vendor content on mobile devices. 2.5 2.01.5Hours2.351.0 1.811.680.50.0 Social media/user-generatedcontent (e.g., Toolbox.com, Wikipedia, Twitter, Facebook,LinkedIn)Editorial media (e.g., InformationWeek,CNN, WSJ.com) Vendor content (e.g., Vendor-produced white papers, webcasts) Q. How many hours per week do you spend consuming the following media types on yourmobile device for professional use? 2010 Toolbox.com and PJA Advertising + MarketingPage 23 of 31 24. Toolbox.com/PJA Social Media Index Media Usage on Mobile Devices: PersonalSocial media as a content choice nearly doubles editorial and vendor content for personal use. 3.5 3.0 2.5 2.0Hours1.5 3.181.0 1.91.10.5 0.0 Social media/user-generatedcontent (e.g., Toolbox.com, Wikipedia, Twitter, Facebook,LinkedIn)Editorial media (e.g., InformationWeek,CNN, WSJ.com) Vendor content (e.g., Vendor-produced white papers, webcasts) Q. How many hours per week do you spend consuming the following media types on yourmobile device for personal use? 2010 Toolbox.com and PJA Advertising + MarketingPage 24 of 31 25. Toolbox.com/PJA Social Media Index Wish List of Mobile Phone FeaturesMore than 2,700 HR, IT and Finance professionals shared their opinions on the most desirable features they hope will be included in their next mobile phone.The top 5 First Choice responses: Larger screen 25.5% Faster performance 17.3% Better phone coverage 11.9% Longer battery life 15.1% More seamless integration with laptop/desktop computer 8.6% Q. What would be the three most valuable features in your next mobile device that would increase yourprofessional productivity? (Please select three in order of priority with 1 being the most valuable.) 2010 Toolbox.com and PJA Advertising + Marketing Page 25 of 31 26. Toolbox.com/PJA Social Media Index Part 3 : Respondent Background 27. Toolbox.com/PJA Social Media Index Respondent Background ITHR Finance4%8.5% 3.9%5.3%10.3% 13.3%3.3% 14.9% 8.4%2.1% 27.9%4.6%24.1%13.4%16.1% 4.3%26.4%10.7% 14.9%43.7%20.5%3.4% 5.7%10.3% Executive Decision Maker 4% Executive Manager (CXO/VP) 3.9% Executive Manager (CXO/VP) 5.3%IT Decision Maker 13.3% HR Director 14.9% Finance Director 8.4%Business Manager 4.6% HR Manager 26.4%Finance Manager 13.4%IT Analyst/Admin 43.7%HR Professional 20.5% Finance Professional 14.9%Developer 24.1% HR Administrator 4.3% Finance Consultant 10.3%Other 10.3% HR Consultant 16.1% Auditor 5.7%Business Manager 2.1% Business Manager 3.4%Business Professional 3.3%Business Professional 10.7%Other 8.5%Other 27.9% Q. What is your job title/role? (Global) 2010 Toolbox.com and PJA Advertising + Marketing Page 27 of 31 28. Toolbox.com/PJA Social Media Index Respondent BackgroundAerospace1.2% Agriculture0.4%Banking/Finance 8.6% Comm. Providers (ISP/Telco/Other) 2.6%Construction/Architecture 0.6% Consulting (Other) 3.6% Consulting (Technology) 12.1%Data Processing Services1.1%Education 5.3% Energy (oil, gas, etc.)3.0% Engineering 1.3% Government (incl military) 6.3% Healthcare6.5% HR/Staffing/PEO 1.3% Insurance/Legal/Real Estate3.6%Manufacturing/Process10.8% Marketing/Advertising0.5% Media/Entertainment 1.8%Non-Profit1.7%Other4.8%Research/Development 1.1%Technology (hardware)2.7%Technology (software) 11.7% Transportation/Utilities 2.3%Travel/Hospitality0.7%Wholesale/Retail4.3% What is your business focus/industry? (Global) 2010 Toolbox.com and PJA Advertising + MarketingPage 28 of 31 29. Toolbox.com/PJA Social Media Index Respondent Background 27.2%41.7%Less than 1,000 employees Between 1,000 and 4,999 employees Between 5,000 and 10,000 employees More than 10,000 employees10.5%20.5% What is your company size? (Global) 2010 Toolbox.com and PJA Advertising + MarketingPage 29 of 31 30. Toolbox.com/PJA Social Media Index Respondent Background11.5% 51.4%19.2%North America Europe Asia/Middle East Rest of World 17.9% What is your geographic location? (Global) 2010 Toolbox.com and PJA Advertising + MarketingPage 30 of 31 31. Toolbox.com/PJA Social Media IndexAbout the Authors Toolbox.com helps professionals do their jobs better by enabling them to easily shareknowledge with experienced peers. The online communities at Toolbox.com includeprofessional networking, blogs, discussion groups, wikis, and a vendor researchdirectory through which executives and professionals collaborate to solve problems,make decisions, and increase workplace efficiency. Through the community, advertisingpartners can engage prospects and customers either directly or by integrating theirmessage through a proprietary contextual matching engine. This combination ofcommunity and advertising value has made Toolbox.com a leading destination forprofessionals and a leader in online advertising. Toolbox.com is a division of CorporateExecutive Board (NYSE: EXBD). For more information, visit www.toolbox.com. PJA is proud to be named a 2010 top midsize agency by BtoB Magazine. PJA is a$74 million advertising and marketing agency with offices in Cambridge, Massachusetts,and San Francisco, California. PJA serves a global roster of technology, life science andhealthcare clients that includes: Novell, GE Healthcare, Boston Scientific, LimelightNetworks, Trend Micro, Infor, and TriZetto. For more information, visit www.agencypja.com. 2010 Toolbox.com and PJA Advertising + MarketingPage 31 of 31