Too Many Damn Acronyms - Stop Buying Your Traffic and Start Earning It
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Transcript of Too Many Damn Acronyms - Stop Buying Your Traffic and Start Earning It
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8/14/2019 Too Many Damn Acronyms - Stop Buying Your Traffic and Start Earning It
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PP BASIC BIOS ROM COBOL CIA DVD E3 FTP
FPS FORTRAN NBA FBI HTTP URL LASER MASER
MMORPG NAFTA PHP POP POSH RAM ROM RPGRTS NFL RADAR RTFM SMTP SWAT TBS USB W3C
BA WWW XWD AAA ABC ACC ACE ACS ACT ARC
SA CAP CCC COM DOC III MAC PAC PDF SAS SMS
HE USA MLB NASA HEPA A-M B&M B&Q BYPAS
IM DKNY DNA DOMAI E&OE ETA FITTA FLIDFYAD G&A G8 GABF GIHP JITB TMDA* M2V
M-D MILF MZM NUDIS P&ID PESOS P-HTTP
PIZDA PS QXCI QXD RHIO RMXP ROACE
Rom SA SAAQ SD SOS S-PS STG44 SWAT TBARSRANSEX TRITC U2U UNITAF VVIR WZC XXXL YYY
*Too many damn acronyms
STOP BUYING YOUR TRAFFIC AND START EARNING ITby Brad Schwarzenbach and Josh Cole
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PP BASIC BIOS ROM COBOL CIA DVD E3 FTP
PS FORTRAN NBA FBI HTTP URL LASER MASER
MORPG NAFTA PHP POP POSH RAM ROM RPGTS NFL RADAR RTFM SMTP SWAT TBS USB W3C
BA WWW XWD AAA ABC ACC ACE ACS ACT ARC
SA CAP CCC COM DOC III MAC PAC PDF SAS SMS
HE USA MLB NASA HEPA A-M B&M B&Q BYPAS
IM DKNY DNA DOMAI E&OE ETA FITTA FLIDYAD G&A G8 GABF GIHP JITB TMDA* M2V
-D MILF MZM NUDIS P&ID PESOS P-HTTP
IZDA PS QXCI QXD RHIO RMXP ROACE
om SA SAAQ SD SOS S-PS STG44 SWAT TBARS
RANSEX TRITC U2U UNITAF VVIR WZC XXXL YYYABCIM DKNY DNA DOMAI CIM DKNY DNA DOMAI A
*Too many damn acronyms
PP BASIC BIOS ROM COBOL CI
PS FORTRAN NBA FBI HTTP UR
MORPG NAFTA PHP POP POSHTS NFL RADAR RTFM SMTP SWA
BA WWW XWD AAA ABC ACC A
SA CAP CCC COM DOC III MAC P
HE USA MLB NASA HEPA A-M B
IM DKNY DNA DOMAI E&OEYAD G&A G8 GABF GIHP JIT
-D MILF MZM NUDIS P&ID
IZDA PS QXCI QXD RHIO
om SA SAAQ SD SOS S-PS STG
RANSEX TRITC U2U UNITAF VVIRABCIM DKNY DNA DOMAI CIM DKN
2Debunking the Myth of Paid Search(contnued)
Paid search buys are really really good at making traffic arrows point up. However, that
traffic is hollow.
Users are looking for a reason to stay, and you need to make a good first impression if you
dont want them to move on. There are plenty of other sites on the web; how are you
making yours different? What are you doing to make them stay?
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PP BASIC BIOS ROM COBOL CIA DVD E3 FTP
PP BASIC BIOS ROM COBOL CI
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PP BASIC BIOS ROM COBOL CIA DVD E3 FTP
PS FORTRAN NBA FBI HTTP URL LASER MASER
MORPG NAFTA PHP POP POSH RAM ROM RPGTS NFL RADAR RTFM SMTP SWAT TBS USB W3C
BA WWW XWD AAA ABC ACC ACE ACS ACT ARC
SA CAP CCC COM DOC III MAC PAC PDF SAS SMS
HE USA MLB NASA HEPA A-M B&M B&Q BYPAS
IM DKNY DNA DOMAI E&OE ETA FITTA FLIDYAD G&A G8 GABF GIHP JITB TMDA* M2V
-D MILF MZM NUDIS P&ID PESOS P-HTTP
IZDA PS QXCI QXD RHIO RMXP ROACE
om SA SAAQ SD SOS S-PS STG44 SWAT TBARS
RANSEX TRITC U2U UNITAF VVIR WZC XXXL YYYABCIM DKNY DNA DOMAI CIM DKNY DNA DOMAI A
*Too many damn acronyms
PP BASIC BIOS ROM COBOL CI
PS FORTRAN NBA FBI HTTP UR
MORPG NAFTA PHP POP POSHTS NFL RADAR RTFM SMTP SWA
BA WWW XWD AAA ABC ACC A
SA CAP CCC COM DOC III MAC P
HE USA MLB NASA HEPA A-M B
IM DKNY DNA DOMAI E&OEYAD G&A G8 GABF GIHP JIT
-D MILF MZM NUDIS P&ID
IZDA PS QXCI QXD RHIO
om SA SAAQ SD SOS S-PS STG
RANSEX TRITC U2U UNITAF VVIRABCIM DKNY DNA DOMAI CIM DKN
3The New, Audience-driven Strategy (contnued)
Owning the category discussion for a product or service is a much more effectve way of
approaching search relevance.
Are you trying to own your company name on Google by paying for it? Or by loading up the
keyword volume with your name? To become more relevant, try using broader terms in
your SEO actvites that more closely would answer a queston posed in a search engine.
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PP BASIC BIOS ROM COBOL CIA DVD E3 FTP
PP BASIC BIOS ROM COBOL CI
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PP BASIC BIOS ROM COBOL CIA DVD E3 FTPPS FORTRAN NBA FBI HTTP URL LASER MASER
MORPG NAFTA PHP POP POSH RAM ROM RPGTS NFL RADAR RTFM SMTP SWAT TBS USB W3C
BA WWW XWD AAA ABC ACC ACE ACS ACT ARC
SA CAP CCC COM DOC III MAC PAC PDF SAS SMS
HE USA MLB NASA HEPA A-M B&M B&Q BYPAS
IM DKNY DNA DOMAI E&OE ETA FITTA FLIDYAD G&A G8 GABF GIHP JITB TMDA* M2V
-D MILF MZM NUDIS P&ID PESOS P-HTTP
IZDA PS QXCI QXD RHIO RMXP ROACE
om SA SAAQ SD SOS S-PS STG44 SWAT TBARS
RANSEX TRITC U2U UNITAF VVIR WZC XXXL YYYABCIM DKNY DNA DOMAI CIM DKNY DNA DOMAI A
*Too many damn acronyms
PP BASIC BIOS ROM COBOL CIPS FORTRAN NBA FBI HTTP UR
MORPG NAFTA PHP POP POSHTS NFL RADAR RTFM SMTP SWA
BA WWW XWD AAA ABC ACC A
SA CAP CCC COM DOC III MAC P
HE USA MLB NASA HEPA A-M B
IM DKNY DNA DOMAI E&OEYAD G&A G8 GABF GIHP JIT
-D MILF MZM NUDIS P&ID
IZDA PS QXCI QXD RHIO
om SA SAAQ SD SOS S-PS STG
RANSEX TRITC U2U UNITAF VVIRABCIM DKNY DNA DOMAI CIM DKN
Summing UpAcronyms and Acton Items
SEM, CPC, CPM
Paid search is great for making traffic arrows point up but is poor at engaging users for the
long term.
Acton: Rethink this spend.
SEO, CTR
Making changes to code and keyword frequency for the sake of boostng search relevance
will get you only so far up the results page.
Some coding actvites can damage your search reputaton, sometmes irreparably.
Acton: Double-check that your SEO actvites are on the up-and-up and aimed squarely at
geng relevant content to your audience.
TMDA
Real, valuable search relevance comes from providing your audience with something they
want, something theyre looking for, something they can use.
Acton: _____________________________________
Its up to you.
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