Ton summerfest july 2015 campaign v2
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Transcript of Ton summerfest july 2015 campaign v2
Visit toyotaofnashua.com to find everything you need to get road trip ready.
SUMMER 2015 CAMPAIGN PLAN
TV Script
Onscreen: Visit ToyotaofNashua.com to find everything you need to get road trip ready, event dates, etc.
Summerfest IS ON at Toyota of Nashua and we’re geared up to give out HUGE SAVINGS on every vehicle on our lot.
We’re throwing the biggest rally of the year with music, food, and giveaways.
Some lucky dog will even win four NASCAR Kckets from the New Hampshire Motor Speedway.
Visit our road trip ready display area for discounts to your favorite summer desKnaKons.
With Toyota Summer Closeout pricing these deals are built for speed
-‐ so race down to Toyota of Nashua today! (Jingle End)
Radio Script
SUMMERFEST IS ON AT TOYOTA OF NASHUA AND WE’RE GEARED UP TO GIVE OUT HUGE SAVINGS ON EVERY TOYOTA CAR, TRUCK AND SUV ON OUR LOT.
COME ON DOWN JULY EIGHTEENTH, NINETEENTH, TWENTY-‐FIFTH OR TWENTY-‐SIXTH WHEN WE’LL BE THROWING THE BIGGEST RALLY OF THE YEAR -‐ WITH OUR BEST DEALS OF THE YEAR.
GET YOUR PICTURE TAKEN IN A REAL STOCK CAR, CHECK OUT THE LOWELL SPINNERS MYSTERY MACHINE, LISTEN TO LIVE MUSIC AND GRAB A BURGER OR A DOG.
ALL RIGHT HERE AT TOYOTA OF NASHUA. ENTER TO WIN GREAT PRIZES LIKE GIFT CARDS TO ANY COMMMON MAN RESTAURANT
OR PASSES ABOARD THE CONWAY SCENIC RAILWAY. SOME LUCKY DOG WILL EVEN WIN THE CHANCE TO BUILD A MINI RACECAR WITH JIMMY JOHNSON
AND NASCAR TICKETS FROM NEW HAMPSHIRE MOTOR SPEEDWAY. WITH TOYOTA SUMMER CLOSEOUT PRICING -‐ THESE DEALS ARE BUILT FOR SPEED
SO RACE ON IN TO TOYOTA OF NASHUA TODAY. TOYOTA OF NASHUA ON THE DW HIGHWAY IN THE AUTOMOTIVE VILLAGE
AND ONLINE AT TOYOTA OF NASHUA.COM
July 2015 Event Dates
July 18, 2015 11:00 -‐ 1:00 WMJX Street Team 1:00 -‐ 3:00 WFNQ Live Remote Broadcast 12:00 -‐ 2:00 Northeast Ice Cream Truck All Day Co`on Candy, Popcorn, BBQ, Calypso Band July 19, 2015 1:00 -‐ 3:00 WKLB Street Team
July 25, 2015 12:00 -‐ 2:00 Northeast Ice Cream Truck 1:00 -‐ 3:00 WEEI Street Team 1:00 -‐ 3:00 Mystery Machine, Lowell Spinners All Day Co`on Candy, Popcorn, BBQ, Calypso Band July 26, 2015 1:00-‐ 3:00 WKLB Street Team
*Awai3ng confirma3on on stock car appearance dates from NHMS. Dates to follow.
Summerfest Partner/Raffle – NHMS
• $7,000 in experienKal packages and race Kckets
• Stock car appearances at Summerfest events
• Photos with “Milo the Moose” (mascot) at Summerfest events
• Pace car appearances at non-‐Summerfest weekends
Raffle Items - NHMS
1. Pre Race Pit Passes: Get access to walk on the track, get up close to drivers, crews and cars, a`end pre-‐race concert (Bret Michaels in July) and watch Driver intros. And Scanners: Racing Electronics or Fanvision, listen or watch the inside scoop between pit crew, spo`er and driver!
2. Jimmie Johnson Build and grow clinic: have your child build a #48 car, meet Jimmie Johnson, includes 15 min Q&A and autograph as well as an acKvity book take away. And Champion’s Club: Enjoy private hospitality, driver and celebrity Q&A’s when you need a break from the race.
3. Pace Car Hot lap: morning of the race take a lap with a professional drive in our pace car with Milo: race milo on the go-‐carts, zip line etc.
8 pairs of Kckets (raffled off every half hour) &
3 grand prizes (1 each Summerfest)
Raffle Items – Common Man
$1,500 in giT cards
usable at any: 21 restaurants, 2 hotels and an entertainment complex
Loca3ons
Raffle Items – Conway Scenic Railway
10 four packs of Kckets to A Day out with Thomas
10 four packs of Kckets to Conway Scenic Railway
Promotional Items
Beach ball Car trash receptacle Beach tote
July 2015 Direct Mail
“The Nashua Express” Folded tabloid style, 8 pages, Full Color
30,000 targeted saturaKon mailer
Content: • Inclusive of inventory copy • Event calendar • Hourly raffle breakout • Highlights from partner businesses • Graphics to include Toyota race cars • Flags
Explore NH In-Store Display Area
• TON/NHMS Flag • Road Trip Ready / Explore NH Signage for display area • Road Trip Ready Display Stand for brochures and local
a`racKons (table top) • Summerfest Calendar of Events collateral