Tomorrow's Marketer - Keynote Presentation
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Transcript of Tomorrow's Marketer - Keynote Presentation
Tomorrow’s MarketerChandar Pattabhiram
CMO, Marketo
@chandarp
Todays World2900Marketing
& Sales Messages Per Day
Buyers are Self-Directing Journeys
66% to 90% of a Buyer’s Journey Today is Self-Directed
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Marketing is expected to create exceptional brand moments at every customer touch point!
And now…
Tomorrow’s Marketer
Techniques Technology Talent
Tomorrow’s Marketer
Techniques Technology Talent
Monologue Dialogue
Signs you’re delivering
monologues
Batch emailsCold calls
Random adsStatic websites
Demographic-based
Signs you’re delivering dialogues
Triggered emailsWarm calls
Re-targeted adsPersonalized content
Behavior-based
[Panasonic Video]
Acquisition Lifecycle
ACQUIRE GROW DELIGHT
80% of your company’s future revenue will come from just 20% of your existing customers.
55%
12%
33%Customer Acquisition
Customer Retention & Growth
BrandAwareness
Source: McKinsey
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reduction in customer churn rates8%higher average deal size for marketing influenced renewals
111%
Tomorrow’s Marketer
Techniques Technology TalentTechnology
ACQUIRE GROW DELIGHT
INBOUND
ACQUIRE GROW DELIGHT
INBOUND
ACCOUNT BASED
ACQUIRE GROW DELIGHT
[ABM video]
INBOUND
ACCOUNT BASED PAID MEDIA
ACQUIRE GROW DELIGHT
INBOUND
ACCOUNT BASED PAID MEDIA
DIRECT
ACQUIRE GROW DELIGHT
INBOUND
ACCOUNT BASED PAID MEDIA
DIRECTAUDIENCEHUB
ACQUIRE GROW DELIGHT
Tomorrow’s Marketer
Techniques TalentTechnology Talent
Team Structure Talent Mix
TV Print Events MobileWeb Social IOT
Orchestrator
Awareness
Engagement
PurchaseGrowth
Advocacy
THINKER FEELER
DOER
DA VINCI
Never Leave the Side of the Customer.
Thank YouChandar Pattabhiram
CMO, Marketo
@chandarp
