Tommytrc Presentation Wis Literacy
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Thomas Clifford @tommytrc The Power of Social Media “It’s All About Relationships”
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Tommy speaks to the annual Wisconsin Literacy Conference in Appleton, WI.Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy will help make demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey.
Transcript of Tommytrc Presentation Wis Literacy
Thomas Clifford@tommytrc
The Power of Social Media“It’s All About Relationships”
Social Media is Worldwide
Global Response??
So What is Social Media?
Social media is content created by people using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media
Say What??
A category of sites that is based on user
participation and user-generated content. They
include social networking sites like Twitter, LinkedIn
or Facebook, social bookmarking sites like
Del.icio.us, social news sites like Digg or Reddit, and
other sites that are centered on user interaction.searchenginewatch.com/define
So What is Social Media?
How to Engage in SM?
• Connect to your Audience• Ask Questions that Invite Discussion• Be transparent• Be yourself• Don’t pretend
• Know your followers; keep in touch with them…
• Highlight content generated by your followers
The Conversation is key
• Remember Social Media is a 2 WAY Conversation
• It’s not IM This is KEY!!
Meaningful Conversation
• People may not respond immediately• People can not see your facial
expressions• Social Media in many
ways is like e-mail and can be abused
• THAT’S NOT WHAT I MEANT
2-WAY Conversation
The Power of Social Media
• Who remembers this picture?• Flight 1549• Hudson River• Twitter had
the Scoop 1st
• NOT CNN, FOXMSNBC -MajorsNO ONE!!!
Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
Case Study 2Fort Hood Shooting
Where Did People Get Info?
Real Time Information
Where do I start?
Start with a Website
Start with Videos
Start with a Blog
Start with a FaceBook
Start with a Twitter
Build Your Spot in Social Media
1. Just Do it
2. Start Slow
3. Be Yourself
Just Do It
• People think Social Media is Hard
• Remember the “Social” In Social media
• Who has used a guest book?
THAT’S SOCIAL MEDIA
Just Do It (cont)
• Stop Over thinking
• Don’t Make Excuses
• Make a Plan
• Set a Goal
• Follow-up
Start Slow
• Take a Deep Breath – its not as bad as you think
• Start with One
• Find Success
• THEN Try Another
Know Your Audience
• Who are you reaching
• What info are you sharing
Make it Happen…
• Connect to your Audience
• Invite Discussion
• Be Yourself
• Know your Followers
• Spread Quality Info
Steps to Success
• Start a Blog
• Add Video content
• Invite Feedback
• Network
Getting Started
Wordpress.com
Blogger.com
Youtube.com
Facebook.com
Twitter.com
Mashable.com
Sharethis.com
Google.com/alerts
Clients…
Tweetminer.net
Tweetdeck.com
It really isn’t about me…
It’s all about YOU!
