Tommytrc Presentation #Blsms
-
Upload
thomas-clifford -
Category
Business
-
view
603 -
download
0
description
Transcript of Tommytrc Presentation #Blsms
Thomas Clifford@tommytrc
Bottom Line:Social Media for Business
Twitter is Worldwide
Global Response??
How Did This Happen?
How do you go from zero to top twitter’er in Wisconsin in 8 months?
Engagement!!
How to Engage Twitter
• Connect to your Audience• Ask Questions that Invite Discussion• Be transparent• Be yourself• Don’t pretend
• Know your followers; keep in touch with them…
• Highlight content generated by your followers
The Conversation is key
• Remember Twitter is a 2 WAY Conversation
• It’s not IM This is KEY!!
Meaningful Conversation
• People may not respond immediately• People can not see your facial
expressions• Twitter in many ways
is like e-mail and canbe abused
• THAT’S NOT WHAT I MEANT
2-WAY Conversation
The Power of Twitter
• Who remembers this picture?• Flight 1549• Hudson River• Twitter had
the Scoop 1st
• NOT CNN, FOXMSNBC -MajorsNO ONE!!!
Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
The Power of Twitter
• Earthquakes, Sporting Events• Customer Service Issues!!!
The SPEED of Twitter
The Power of Twitter
• Veronica De La Cruz• Brother Eric, who needs a heart
transplant• Red tape in getting on the transplant
listing• Working social media like crazy• Enter twitter - hash tag #eric
Case study 2
The Power of Twitter
The retweets worked their way around the twitterverse… Eric’s cause was being retweeted by Al Roker, Demi Moore, P. Diddy, Alyssa Milano, Kathy Ireland, Annie Duke, Kevin Smith, and Twitter celebs like Pete Cashmore and The Expert
FYI Pete Cashmore AKA mashable Over 730,000 followers
Enter Trent Reznor
• Offered pre-show sound check seats/meet & greet the band
• VIP backstage passes and dinner to his shows
• DAY 1 – Over $260,000• To-date OVER $850,000 in donations
Enter Tony Hawk
• Donate $1,000 you get a limited edition signed Skateboard & a copy of NIN rare CD STILL signed by Trent himself.
The Power of PEOPLE!
Case Study 3
VS
Race to 1 Million Followers
• Cable News Network• Billionaire, Ted Turner• 212 Countries• 93 Million US Households
• Ashton Kutcher• Married Demi Moore• MTV Punked• A few movies no one watched• Famous in his own mind…• Internet sensation
And the Winner Is….
Again… How did this Happen?
ENGAGEMENT
Make it Happen…
• Connect to your Audience
• Invite Discussion
• Be Yourself
• Know your Followers
• Spread the Wealth
It really isn’t about me…
It’s all about YOU!