INBOUND15
Seven Reasons Even Your Mom Won’t Open Your Email
Tom Monaghan
Senior Engineering Manager, HubSpot
1. Tom 101
2. A bit about the data
3. Seven reasons
4. Uncomfortable silence
AGENDA
INBOUND15
Tom 101
1424
INBOUND15
Tom 101
14241424
INBOUND15
Tom 101
14241 to 77K
INBOUND15
2 The data
INBOUND15
The data
14241,068,955,738 emails
INBOUND15
The data
1424100,546 campaigns
INBOUND15
The data
1424106,972 contacts.
INBOUND15
3 The seven reasons
INBOUND15
Reason 1
1424You sent it on the wrong day.
INBOUND15
Reason 1
1424Tuesday!
INBOUND15
Reason 1
1424Saturday!
INBOUND15
Reason 1
1424And then Sunday …
INBOUND15
Reason 2
1424You sent it at the wrong time.
INBOUND15
Reason 2
1424Breakfast of Champions!
INBOUND15
Reason 2
14242pm.
INBOUND15
Reason 2
1424And definitely not first thing.
INBOUND15
Reason 3
1424You got your Mom’s email from …
INBOUND15
Reason 3
1424Forms & Imports
INBOUND15
Reason 3
1424Forms > Imports
INBOUND15
Reason 3
1424Forms > Imports
INBOUND15
Reason 3
14243.5 X
INBOUND15
Reason 3
1424(inbound works)
INBOUND15
Reason 4
1424You won’t take no for an answer.
INBOUND15
Reason 4
1424They don’t open your email.
INBOUND15
Reason 4
1424First email = 67%
INBOUND15
Reason 4
1424Second email = 23%
INBOUND15
Reason 4 – Probability of an open
INBOUND15
Reason 5
1424You’re getting a bit to personal…
INBOUND15
Reason 5
1424Tokens work…
INBOUND15
Reason 5
1424But don’t get creapy.
INBOUND15
Reason 5
1424Name = awesome
INBOUND15
Reason 5
1424Company Name … not awesome
INBOUND15
Reason 6
1424You kiss your Mom with that …
INBOUND15
Reason 6
1424…
INBOUND15
Reason 7
1424Use your words …
INBOUND15
Reason 7
1424Content is king – write more.
INBOUND15
4 Uncomfortable silence
INBOUND15
(general blank slide)
INBOUND15
These dogs are wanted in seven states for tax evasion & fraud.
#INBOUND15
This transparent color box is a useful option for some larger images.