Tom Ford magazine design for project
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Transcript of Tom Ford magazine design for project
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THE FASHION ENTREPRENEUR AND HIS SPECTACULAR REJUVENATION OF FIRST-CLASS STYLE. TOM FORD DEBUTS HIS MOST ANTICIPATED WOMENS-WEAR COLLECTION THIS SEASON.
8.THE ANTICIPATED CATWALK SHOW•
10. THE INVITATIONS•
15. TOM FORD INTERVIEW ON HIS LATEST COLLECTION
• 22. TF SEASONAL PICKS FOR
SPRING/SUMMER 2011•
24. TF CULTURE•
28. TF TRAVEL: 20 BEST COUNTRIES TO LIVE IN.
• 30. TF LIFESTYLE
• 32. TF TAILORING
• 34. NEXT ISSUE...
CONTENTSMARCH 2011
Tom Ford
TomFordThe return of this seasons most talked about fashion designer who em-braces detail in presenting a new take on the modern woman with the
glamour of striking bold colours, tassels and gold embellishments as he debuts his first womenswear line.
By Li. Hoang
Photography: Patrick Tulli
TOM FORD’S first womenswear collection was made all the more exciting by the secrecy that surrounded it.
Modelled by his most stylish friends, the pictures of the collec-tion were held back until the collection was
almost ready to arrive in stores.
Tom Ford is like an enigma wrapped in sex wrapped in a beautiful, leopard print dress. He’s an introvert-ed extrovert who knows how to turn it — whatever that may be — on in order to sell things he’s also a gay man who, in his own words, lusts after beautiful women.Ford is probably most well known for his overtly “sexy” style, with which he revolutionized Gucci and which has now become a staple of his eponymous lines. But how does Ford’s version of sex appeal jive with what some argue is the objectification of women.His comeback to womenswear after six years— with a show achieved in spectacular style in New York on September 12— is fashion meganews, not that he’s been sharing it with just anyone. He objects to the way the Internet eats up fashion images before the clothes can be bought. He despises sections of the press. “I do not understand everyone’s need to see every-thing online the day after a show,” he says. “I don’t think it ultimately serves the customer, which is the whole point of my business—not to serve journalists or the fashion system. To put something out that’s go-ing to be in a store in six months, and to see it on a starlet, ranked in US magazine next week? My cus-tomer doesn’t want to wear the same thing she saw on a starlet!” Private and formal are terms he favors now. And he’d rather people didn’t “Tom” him anymore. At 49, he lets it be known he prefers “Mr. Ford.”His plans for his debut were so secret, even Julianne Moore, his close friend and star of his movie A Single Man, didn’t really know what she was letting herself in for when she turned up at his men’s store on Madi-son Avenue. “He asked me to do this six months ago, but I thought we’d just all be standing around at a cocktail or something.”Ford’s most glamorous women friends and acquaint-ances, spanning Hollywood, music, society, and high fashion, had all dropped everything to fly in and mod-el for him, no questions asked. With 100 guests seated expectantly, Ford stood by a mantelpiece, in black tie, with a mic, and introduced his cast as “many of the world’s most inspirational women,” proceeding to
“It’s about
ndividuality.
Real clothes, re
al women.”
read out what they were wearing. “Ladies and gentle-men,” he declared, in old style–camp diction: “Please welcome . . . Miss Lauren Hutton, Miss Liya Kebede, Miss Rinko Kikuchi, Miss Rachel Feinstein, Miss Lisa Eisner, Miss Beyoncé Knowles, Miss Marisa Berenson, Miss Stella Tennant, Miss Amber Vallet-ta, Miss Natalia Vodianova, Miss Karen Elson, Miss Lakshmi Menon, Miss Karlie Kloss, Miss Abbey Lee Kershaw, Miss . . . Julianne Moore” “It’s about individuality. Real clothes, real women. For a fashionable woman aged 25 to 75. That’s why I literally put many of my own muses in the show. I hear them say, ‘God, I can’t find that anywhere!’ Even though Ford has been designing menswear for his own line since 2007—two years after he and his former Gucci Group CEO, Domenico de Sole, set up Tom Ford International and launched fragrances, eye-wear, and lipstick—it’s clearly taken time for him to want to go near womenswear again.In May, he made news by selling an Andy Warhol self-portrait for $32.6 million (more than double what it was expected to fetch), spending the profit on stores in Beijing, Shanghai, and Hong Kong. He had met with—and rejected—outside investors. “What I want is the freedom to say, I really like fashion and I’m going to come back my way and never have some corporate person say, ‘But you can’t do it that way.’ My goal,” he enunciates with dead seriousness, “is to be like Armani and Chanel.”Once, he told me his greatest fear was having his name on his own label, because when he was an old man, he couldn’t bear the thought of driving past a store with his name on it and hating everything in it because he’d lost control (that was always Ford’s dark and chilling side, that terrifying habit of men-tally rushing forward past life to death). “And now I don’t care!” he exclaims. “The day I don’t love to do it, I’ll sell it. Because we’re all only here for a little while, and nothing we do or make has any perma-nence at all. I care now because I’m doing it. I want to be proud of what I do. Which may be ten or 20 years; who knows?” ❚
(Last updated: 24 Nov 2010)
Note: This issue goes on sale 27 April 2011.
Editorial
Advertising
Photography
Page Numbers
210 x 297mm
34
FRONT COVER
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FRAGRANCEIFC
FASHION ACCESSORIESDPS
ACCESSORIESDPS
CONTENTSCONTENTS FASHIONDPS
FASHIONDPS
CURRENT AFFAIRS
CURRENT AFFAIRS
BEVERAGES FRONT COVER
MAIN FEATURE
MAIN FEATURE
MAIN FEATURE
MAIN FEATURE
FASHION FASHION FASHIONFASHION LIFESTYLE TAILORING ACCESSORIES ACCESSORIES
TRAVEL TRAVEL PRODUCT DESIGN
UP &
COMING
FURNITURE THE JOURNAL
TRAVEL BEAUTYIBC
BEAUTYBC
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10 11 12 13
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14 15
8 9
16 17
18 19 20 21
26 27 28 29
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Tom Ford the brand, was created in April 2005 which led to several brand extensions over the past six years. His clothing line is renowned for style and sophistication dressing Hollywood’s leading actors for award ceremonies. Ford himself aims to focus on true luxury for individuals who want the best money can buy rather than mass market production. The Tom Ford brand extension has reached a global audience ranging from fragrances to cosmetics and eyewear. Its demographics cover an audience who have a high spending power and an eye for quality. Tom Ford Magazine has been brought to readers to inform them of the brand’s current projects de-signed to entice readers without losing the brand identity. Its editorial pages are bold, yet simple so they can identify well with the Tom Ford philosophy that is, luxury, effortless style and quality. Typical readers are women aged 24-50 years old, who are confident, beautiful individuals who know how to wear themselves gracefully. The magazine, distributed quarterly will focus mainly on the brand’s fashion line, lifestyle and culture.
Brand Profile
Brand HistoryIn April 2005, Tom Ford announced the creation of the Tom Ford brand. Formerly Gucci’s Group President and Creative Director of Yves Saint Lau-rent, Ford launched his eyewear range. Since the launch, the eyewear collection has ranked in the top 3 brands at speciality stores worldwide.
Demographics• Market: Consumer Fashion• Occupation: Professionals• Women of wealth and leisure• Women from affluent communities• Women with multiple residences• Women who are fashionable and take great
care in their apperance.
Psychographics• Wants prestige, luxury and privelege • Values quality, exclusivity, style and fine living• Aspires to be respected, inspirational, worldly
and elegant
Core Identity• Bold, classic and confident style• Attention to detail to greatly valued• The brand is a lifestyle
Visual Identity• The visual identity presents a confident
women who knows who she is and what she wants to wear. She doesn’t change her style often, wearing timeless pieces.
• The brand personality is daring and some-times sexual
Value Proposition• Tom Ford’s monochome logo is recognised
easily representing its boldness for fashion. • The emotional benefits of the brand leaves
women feeling exceptional, powerful and super confident.
• The brand’s self expressive benefits allow women to express their confidence through their clothes.
Aims for 2011• Focus on the womenswear line and reach the target audiences • Extend the brand’s digital platforms
2011 Editorial CalendarIssue Material Closing Date On-Sale Date
1 (May-Jul 2011) 12/02/2011 27/04/11
2 (Aug-Oct 2011) 12/05/2011 27/07/11
3 (Nov-Jan 2012) 12/08/2011 27/10/11
4 (Feb-Apr 2012) 12/10/2011 27/01/12
Insertion Orders & Offset materials must be submitted by noon on closing date.
Tom Ford MagazineEvery national advertiser in the print edition of Tom Ford Magazine will be included in the Tablet Edition at no additional cost. Please contact your sales representative for more information.
All dates subject to changePlease confirm all issue closings with your sales representative.
Please send insertion orders to your Tom Ford Magazine representative.
Tom Ford Magazine8th FloorBlue Church StreetLondon W8 7DYTel: 0208 889 4069
Updated 2/02/2011
Womenswear Collection Issue
A/W Fashion WeekFashion Show Special
S/S Fashion Week
Confidence Issue
2011 Advertising Rate Card (Print)
Size GBP
Full page 10,000
Half page 8,500
Third page 4,500
Quarter page 4,000
Additions
Spot colour 500
Guaranteed position 2,000
Mono 1,200
Special positions
Rear cover 30,000
Inside front cover 25,000
Inside rear cover 20,000
Double page spread (DPS) 26,000
Centre spread 28,500
3 consecutive pages 32,000
* Cancellation of booked advertisements must be made 40 days prior to the month of publi-cation.
Full pageTrim Size:
210 x 297 mmText Area:
184 x 272 mm
Half pageHorizontal
Size: 132 x 184 mm
Half page vertical
Size: 90 x 272 mm
Third page Size:
118 x 132 mm
Third pageVertical
Size: 60 x 272 mm
Quarter pageSize:
90 x 132 mm
Quarter pageHorizontal
Size: 184 x 65 mm
Double page spreadTrim Size:
420 x 297 mmText Area:
394 x 272 mmAllow 6mm extra for bleed.
For a two page spread a 3mm overlap of the image should be allowed on the inside of
each page for the gutter.
2011 Advertising Rate Card (Digital)
Design Specification:Tom Ford Magazine is printed in European A4 size and perfect bound. Advertising material is only accepted in digital sent by e-mail to [email protected]
Acceptable FormatsAcrobat PDF files• High resolution PDF files only with at least 700 dpi• All PDFs need ful bleed and crop marks with all supporting im-
ages split to CMYK• Digital files up to 20MB• All screen and printer fonts must be embedded
Quark or InDesign Files• Include all supporting CMYK images• Include all screen and printer fonts together with those within
EPS files• All scans should be no less than 700 dpi
Methods of PaymentAll payments collections are through HSBC invoice financing. Pay-ment no later than 40 days after publication. Contact the publisher for details.
ContactTom Ford Magazine8th FloorBlue Church StreetLondon W8 7DYTel: 0208 889 4069E-mail: [email protected]