Toledo Blade Social Media Session Two Sept1
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Transcript of Toledo Blade Social Media Session Two Sept1
Social Media ProSocial Media Pro
September 1, 2011
Presented by
Patrick W. Giammarco
Presented to
College of Business and Innovation, Executive Center for Global Competitiveness
Sponsored by
Social Media Pro SessionsSocial Media Pro Sessions• SESSION ONE – August 25
Creating a Social Media Strategy
• SESSION TWO – September 1Optimizing Brand Assets
• SESSION THREE – September 8Blogging for Business
• SESSION FOUR – September 15 Social Networking and Networks
• SESSION FIVE – September 22Managing the Beast
• SESSION SIX – September 29 Review
Weekly RoutineWeekly Routine• Log in to Social Media Pro using the unique username
and password I’ll provide tomorrow
• Watch main lesson video (optional)
• Watch supportive videos
• Read session materials
• Explore suggested links
• Prepare three items to share in the next session1. Best thing I learned from this session2. Best link or resource I found3. Questions I still have/need answered
• Attend weekly in-person session with PWG
Session One Action Steps• Read Let’s Talk: Social Media for
Small Business whitepaper
• Create Google Alerts for your name, company, competitors, clients and prospects
• Set-up Google Reader and subscribe to five industry or related blogs
• Set-up twitter account and save searches for your name, competitor and several keywords phrases
http://search.twitter.com/search.rss?q=marketing
But replace ‘marketing' at the end with whatever search word you want.
Session 2Session 2Optimizing Brand AssetsOptimizing Brand Assets
Session Two ComponentsSession Two Components
• Google Personal Profile• Creating Local Search Profiles• Basic Facebook Set-up• Embedding YouTube Videos• Optimizing Your LinkedIn Profile• Optimizing Brand Assets• The Basics of Podcasting• How to Use Customer Rating and Review Sites• Getting More from Your Google Profile
Optimizing Brand AssetsOptimizing Brand Assets
• Fix your digital assets
• Claim your digital assets
BlogsBlogs
• Optimize RSS directories
• Easy to subscribe
PodcastsPodcasts
• Listen and download – (iTunes)
ProfilesProfiles
Social Network ProfilesSocial Network Profiles
Local Search ProfilesLocal Search Profiles
Social Search ProfilesSocial Search Profiles
Google Personal ProfileGoogle Personal Profile
Google Yourself…Google Yourself…
Maximize Maximize Your Your Website Website FootprintFootprint
Session Two Action Steps• Create Flickr, Slideshare, YouTube and PitchEngine
accounts
• Create LinkedIn and Facebook profiles
• Create Google, Yahoo and Bing profiles
• Create your Google Profile
• BONUS: Get your Podcast setup
Questions?