Social Media ProSocial Media Pro

September 8, 2011

Presented by

Patrick W. Giammarco

Presented to

College of Business and Innovation, Executive Center for Global Competitiveness

Sponsored by

Social Media Pro SessionsSocial Media Pro Sessions• SESSION ONE – August 25

Creating a Social Media Strategy

• SESSION TWO – September 1Optimizing Brand Assets

• SESSION THREE – September 8Blogging for Business

• SESSION FOUR – September 15 Social Networking and Networks

• SESSION FIVE – September 22Managing the Beast

• SESSION SIX – September 29 Review

Weekly RoutineWeekly Routine• Log in to Social Media Pro using the unique username

and password I’ll provide tomorrow

• Watch main lesson video (optional)

• Watch supportive videos

• Read session materials

• Explore suggested links

• Prepare three items to share in the next session1. Best thing I learned from this session2. Best link or resource I found3. Questions I still have/need answered

• Attend weekly in-person session with PWG

Session Two Action Steps• Create Flickr, Slideshare, YouTube and PitchEngine

accounts

• Create LinkedIn and Facebook profiles

• Create Google, Yahoo and Bing profiles

• Create your Google Profile

• BONUS: Get your Podcast setup

Session 3Session 3Blogging for BusinessBlogging for Business

Session Three ComponentsSession Three Components

• Installing WordPress• WordPress Settings• WordPress Themes• Creating Blog Posts• WordPress Pages• WordPress Plugins• WordPress Widgets• Using Google Wonder Wheel to Create Keyword

Rich Blog Posts• Ways to Make WordPress Even More Useful

Content as Lead GenerationContent as Lead Generation

• Being found vs. hunting• An optimized online presence• Merge content with engagement

Being Found and Social MediaBeing Found and Social Media

73% of online users read a blog57% join social networks45% have started a blog83% have viewed a video online39% subscribe to RSS feeds36% think more positively about companies that have blogs

Source: Universal McCann Wave3 research into social media

New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services.

~ Kelsey Group

SEO and SocialSEO and Social

• Educational content• Frequent updates• Links of authority back

Blog PrimerBlog Primer

• Basics • Best practices• Amplification

BasicsBasics

• Configure WordPress.com

• Premium or custom theme

• Post and comments• RSS feed - subscribe

RSS Feed RSS Feed www.pwgmarketing.com/?feed=rss2

Best PracticesBest Practices

• Read, follow and listen• Write what people search• Feed the spiders• Engage your comment

community• Amplify your messagek

7 Ways to More Comments 7 Ways to More Comments 1. Ask for comments2. Ask questions and

seek opinions3. Comment on

comments4. Show humanness5. Stir the pot from time

to time6. Make comment

participation a game7. Make sure it’s easy

Plug In PowerPlug In Power

• Add to Any – subscribe tool• comments • Twittertools – posts to Twitter• Google Sitemaps Generator• S - anti spam• Related Entries –

shows related posts• All in One SEO –

extra SEO juiceck

Integrate and AmplifyIntegrate and Amplify

• Weekly digest email• Email subscribe to blog• Social media profiles• Strategic network• Guest post• Surveys for content• Publish to Twitter, LinkedIn, FB

Session Three Action StepsSession Three Action Steps• Subscribe to and start reading five blogs• Comment on five blogs• Set-up your blog strategy• Determine when to launch or take steps to improve

Questions?

Thank You…Thank You…

Patrick Giammarco419.329.4256

patrick@pwgmarketing.com