TOGETHER WE LAUNCH ANEW VISION OF THE FUTURE. (1)
-
Upload
rocio-fernandez -
Category
Documents
-
view
198 -
download
0
Transcript of TOGETHER WE LAUNCH ANEW VISION OF THE FUTURE. (1)
TOGETHER WELAUNCH ANEW VISION OFTHE FUTURE.extroveert.com + Play&Tell
What is extroveert?What is Play&Tell?
Why would people attend Play&Tell events?
What kind of people will attend?
Benefits of Play&Tell research
Play&Tell and Today's worldOur vision of the futureWhat is an Insight?
Insights we collect
Elements we study
Questions you must ask
Research specializations
Our methodology
Index
Play&Tell vs traditional research
Some of our methods
WHAT IS EXTROVEERT?
Extroveert.com is a website where users can findPlay&Tell events. Each event brings a group offriends together to try new technologies andproducts.
Extroveert
PLAY&TELLPlay&Tell is an interactive event which brings groupsof friends together to play with and discuss a newproduct. We create a fun, comfortable atmosphere,which causes people to drop their guard and show youthe insights you really want to see.
With Play&Tell we:1. Help you to develop your product/service/idea sothat it can better meet the needs of your customers,and2. Create an exciting event that also serves as a directmarketing tool, creating early adopters
They spend quality time withfriends discovering newtechnology.
They will be able to helpentrepreneurs to make theircutting-edge products even better.
They can discover new andexciting products before anybodyelse does. They will be the firstpeople to see new ideas that couldchange the world.
Why Would PeopleAttend Play&TellEvents?
People with an: Interest in technology and innovation
Interest in finding events where they can meetnew people with the same interestInterest in finding interactive eventsInterest in trying new productsInterest in giving their opinionInterest in supporting new products, youngentrepreneurs or local businessesInterest in finding new solutions for today'sproblems
What Kind OfPeople WillAttend?
Benefits of Play&Tell research
While your prospects have fun discovering your new
product, we are compiling data to help you to improve
your product. We monitor indepth metrics such as
facial expressions, individual attitude, intensity of
conversation etc.
People feel comfortable because they are part of a
group of friends they already know.
Our new research system is facetoface with your
potential customer and the involvement of a qualified
moderator ensures that participants are engaged and
the conversation is always on track.
Our research lets you understand what your
customers want, allowing you to tailor your product
offering to meet demand and giving you a real
competitive edge.
Our new research system helps you refine product
design before committing yourself to expensive
product development costs. Regular product testing
and market research drive innovation over time,
keeping you one step ahead of the competition and
keeping your customers’ interest.
PLAY&TELL
With Play&tell the groups of people are going to
be your first product lovers, because the unique
experience of being part of the event causes
them to engage with it. So be prepared, because
they are going to start spreading the word.
Group dynamics can generate new thinking
about a topic which will result in a much more in
depth discussion.
Proper research can help you todevelop the product people willlove, and it will also helpminimize expensivedevelopment mistakes.
Product research is a vital partof any marketing campaign,product creation, ideadevelopment.
PLAY IS THEHIGHEST FORMOF RESEARCH.
With today's rapidly changing technology and publicperception, your business can't rely on outdatedsecondary data.
You need answers directly from your customers.
With our Play&Tell events we help you understandyour market, your challenges, and your competitors asthey are today.
THE WORLD ISCONSTANT LY CHANGING
Our dream is to help businesses provide products andservices more closely aligned with their customer’sdesires and needs. This is why we are innovating the waywe find insights about people and about their needs. Themore we understand people, and the faster we come tocritical insights about our products, the better.
OUR VISION OFTHE FUTUREWhen a business produces aproduct that people truly love, itcan change the world.
What Is Insight?
Consumer insight is an interpretation of trends in
human behaviours which aims to increase
effectiveness of a product or service for the
consumer, as well as increase sales for mutual
benefit.
What about the product
calls their attention?
Their priorities. What do
they do first with the
product? What function is
most important?
Do they have the skills to
learn to use your product?
Product expectations
Expansion of the product.
New ideas, new
perspectives & new needs
Do they like it? How much?
What exactly do they like?
Emotional insights.
Unconscious biases, fears and
motivations that drive them to or
from the product.
More...
Insights we collect
Emotions
Perspective
Behaviour
Motivations & Expectations
Learning & Memory
Culture & Beliefs
Experience
Needs
Weather
Economy
Family & Friends
Elements we study: variables thatinfluence our decisions
Am I leveraging a truly BIG Idea?
Do I have the — Right message? Right customer?
Right objectives?
Is this easy to use or understand?
Does my customer have new needs?
What do they think? How do they feel?
Are they satisfied?
Which part of my project should I develop?
Am I utilizing the right touch points?
Am I getting the optimal return on my investment?
Our commitment is to provideinsights to help in thedevelopment, evaluation, andimprovement of Products,Advertising or Ideas.
Some of the questions productcreators must ask:
ResearchSpecializationsWe combine meaningful data with the insight ofmarket research consultants and industryknowledge to deliver market research solutionsthat lead to business results.
Concept Testing & New ProductDevelopment.Behavioural Tracking &Customers'perceptions.Retail.Customer Satisfaction & Loyalty Space & Product placement.User experience.Advertising Research.Concept.
InnovativeMethodologyis our Solution
With our unique, social method, weuncover customer insights moreaccurately than traditionalresearch. Our research method alsodoubles as a powerful marketingtool.
Companies get off on the right footwith an exciting marketing event,plus an opportunity to innovatetheir products and foster long termrelationships with ideal customers.
Our UniqueMethodology
Social Environment – Being with friends in acomfortable setting plays a vital role inunderstanding the customer We are able to recordand analyze conversations, facial expressions,opinions.
Entertainment – Entertainment provides emotionalrelief.
Multi sensory research – All senses, isolated fromother messages.
Multiple emotions – The event environment providesthe prospect with many positive emotions at once sothey may become one of your first brandambassadors.
Memory & information – People immediately get toknow more about your new product and it’sfeatures.
Brand Connection – Tell your story and make yourcustomers part of it from the start.
Community – People want to belong as part of thecommunity. Our Play&tell research provides a wayfor people to share experiences, and to feel part ofsomething big.
Time frame – We adapt our strategy as the eventprogresses to get higher levels of feedback andinformation in a shorter period of time.
Play&Tell vsTraditional Research
P&T TR
Some of our MethodsOur innovative methodologies continuously evolvewith our clients' research needs. We employ everyavenue available to truly connect with youraudiences—from the traditional to the cutting-edge. Our qualitative and quantitativemethodologies capture insight from every angle:online and offline, in-person and interactive—andthey can always be customized to reach yourbusiness goals.
FOCUS GROUP
The interview form is called
focus group because the
participants are‘focused’ on a
given topic and are selected
based on whether they have
something to say about the
topic.
NARRATIVE RESEARCH
Study participants are
asked in long interviews to
give a detailed account of
them and their story rather
than to answer a
predetermined list of
questions. Other forms of
data include life histories,
journals, diaries, memoirs,
autobiographies and
biographies.
PHENOMENOLOGICAL
Phenomenological
researchers are interested in
the nature or meaning of
something, their questions
are about essence and not
about
appearance.Comparable to
hermeneutical analysis, the
researcher tries to enter into
the other person’s
perspective and experience.
MYSTERY SHOPPING
USE IT
PHOTO SURVEY
MINDSET
ETNOGRAPHIC
PERSONAS & SCENARIOS
FINISH THE STORY
NEUROMARKETING
EYE TRACKING
HEATMAP
DELPHI METHOD
This is a structured
communication technique
or method, originally
developed as a
systematic, interactive
forecasting method which
relies on a panel of
experts. The experts
answer questionnaires in
two or more rounds.
ROLE PLAYING
Participants to imagine
themselves actually
facing the ethical
challenges presented by
the exercise. Students are
asked to not just discuss
a scripted case, but to
take on roles as specific
characters facing a
conflict in the conduct of
research. DISCUSSION
DRAMATIZACION
JOURNAL
BRAINSTORMING
SIX THINKING HATS
Six Thinking Hats is a
system designed by
Edward de Bono which
describes a tool for group
discussion and individual
thinking involving six
colored hats.
CARD METHODS
Card deck to inspire
design. (from IDEO)
EXTREME
Think about all the
different people who
might use your solution.
Extreme users can fall on
a number of spectrums
and you’ll want variety.
Maybe you’ll want to talk
to both the elderly and
children. Each will offer a
take on your idea that can
spur new thinking.
Contact usOur methods and events are always customizedto reach your business goals.
@ Phone
www.extroveert.com