TNS Global

Who is TNS … Taylor Nelson Sofres (TNS) group

Largest custom marketing research company worldwide

Execute research in 110 countries

Annual revenues of $1.63 billion

Company owned offices in 70 countries

15,000 full time employees

Global leader in Internet-based research and managed access panels

Registered Office: TNS House, Westgate, London W5 1UA

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What is Market Research?Market research (MR) is the process of gathering, recording and analysing information about a particular group of customers, market sectors, competitors, regions or people’s opinion. It is the process of finding out what people think, believe, need, want or do.

Companies and organisations increasing rely on market research to help them make better, more informed, business decisions. They use market research to help them design, test and launch a new product or service, for improving existing products, for testing advertising, for measuring customer or employee satisfaction, for understanding consumers behaviour in retail environments, for understanding public opinion, and expanding into new markets.

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Types of Market Research used at TNS TNS is a full service marketing information company. This means they provide fieldwork services eg. primary telephone or face-to-face interviewing, through to expert marketing consultancy and business advice. They have a world-leading range of services that can help their customers take their products through the entire product life-cycle from product development, to developing their brand and advertising, to optimising its performance instore, and to understanding their customer satisfaction.

When a client comes to them with a marketing issue, they might typically (but not exclusively) use some of the market research techniques …

•Quantitative research•Qualitative research•Depth Interviews •Focus Groups•Projective Techniques•Actionable business insight

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Actionable business insightAfter gathering and organising the collected information, market researchers interrogate the data, analyse and evaluate it. This is where TNS really adds value. From the information gathered their researchers draw a set of conclusions and recommendations.

This information, recommendations and insight is given or presented to the client so they can make their important business decisions from a position of strength.

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TNS Global Reach

Asia Pacific: strongest custom network.Europe: leading market insight provider.US: largest custom research provider.TNS operates in more than 75 countries 6

Global Reach•In each of the 4 region the company lead in size, and range of services

–North America : As the largest custom global market research provider in the US and Canada, TNS brings a long tradition of value-added insight to clients in North America.

–Latin America : TNS also brings a long tradition of value-added worldwide market research insight to clients in Latin America. From offices in: Argentina, Brazil, Chile and Mexico, they service the whole of Latin America.

–Europe : As the leading global market research and insight provider in Europe, TNS Global expertise and in-depth industry sector understanding stretch across 33 countries.

–Asia, Pacific, Middle East and Africa (APMEA): Asia Pacific. From Australia to Malaysia, India to New Zealand, TNS has created the strongest worldwide custom market research network in the region with over 30 years’ global market research experience in more than 15 countries.

–Africa and the Middle East. Established in 1980, TNS worldwide market research and insight services provide global specialist knowledge in more than 17 countries in the Arabian Gulf, surrounding Arab markets and East, Central, West, North and South Africa.

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Industry Focus

Automotive Finance

TechnologyHealth Care

Consumer FMCG

Political & Science8

Specialist Research Expertise

Innovation & Product Development Brand & Communication

Retail & Shopper Stakeholder Management

Qualitative Research Online Research

Custom Research Services Opinion Polling 9

Insight Services

Business IntelligenceEmployees research

International omnibusInternational research

Mystery Shopping Tweens, Teens, and Twenty-Somethings

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TNS India - Gurgaon•TNS India is the country’s leading and fastest growing customised market research group, offering clients a wide range of market research insights and solutions.

•TNS India offers a range of comprehensive market research services catering for local and international clients that want to get a deep understanding of both urban and rural India life.

•Market Research Expertise : TNS India offers clients a wide range of customised quantitative and qualitative market research techniques and solutions, including proprietary market feedback models covering areas of brand health, tracking, segmentation and advertising effectiveness.

•The strength lies in their approach to service – they were the first and currently only Indian market research organisation to receive ISO certification for their operations

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TNS India’s Social Research Unit•The Social Research Unit (SRU) of TNS India is one of the largest social research agencies in India covering 16 locations across the country. The Social Research team includes multi disciplinary team of experts drawn from relevant fields of social sciences as well as applied sciences like demography and statistics.

•Social Research Unit of TNS-India has vast experience with a number of national and international organizations and completed about 400 research assignments in social / development sector. The social research team has conducted studies for prestigious clients including all the major multilateral and bilateral donor agencies operating in India and their parastatals, various key ministries of the Government of India and many State governments.

•The Social Research Unit at TNS has experience in conducting a wide spectrum of studies including formative research, M & E studies, large scale demographic surveys, tracer studies, institutional reform studies, need assessment studies, impact assessment and evaluation studies, socio economic surveys, communications strategy development, census and habitation surveys, policy level document preparation, customer satisfaction surveys and capacity building of different stakeholder groups. Further to this, our experience include the successful use of variety of research techniques including structured questionnaire survey, ethnographic techniques, focus group discussions, in depth interviews, participant and non-participant observation, LFAs, cost-benefit analysis, SWOT analysis, cohort analysis, RRAs and PRAs.

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Research Issues Covered by Social Research Unit

• Civil Reforms • Livelihood • Governance issues • Women Development and Child issues • Social Infrastructure Development• Rural Water Supply & Sanitatio• Disaster Management • Social Marketing • Health • Information Education and Communication • Education

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TNS Automotive: “Indian car industry puts in a great performance on Customer Satisfaction too!”

Source: http://www.tnsglobal.com/news/news-45D0D9D7993946D3A71F0CD143225006.aspx14

THANK YOU

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