©TNS 2012 The TNS-MSD advantage in Cambodia TNS / MSD Credentials.
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©TNS 2012 The TNS-MSD advantage in Cambodia TNS / MSD Credentials
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Transcript of ©TNS 2012 The TNS-MSD advantage in Cambodia TNS / MSD Credentials.
©TNS 2012
The TNS-MSD advantage in Cambodia
TNS / MSD Credentials
©TNS 2012
TNS, the global leader in Customized and Social Research is now fully operational in Cambodia. We work in partnership with MSD.
Market Strategy & Development (MSD), Cambodia’s premiere marketing and social research data collection agency since 2002.
TNS and MSD have partnered since 2002.
Eelco Dijkhuizen (General Manager TNS Cambodia) Eng Peou (Managing Director MSD)
TNS Global website: www.tnsglobal.com
Introduction
©TNS 2012
The global leader in Customized & Social Research
81 Countries
300+ Offices
Over 25,000 employees
A part of the WPP Group of Insight Companies - Kantar
Cambodia is our 81st country
©TNS 2012
Established in 2012
Active in Cambodia since 1997
100% foreign owned company
40 + full time staff
300 exclusive active field force
Both qualitative and quantitative
Interview over 20,000 Cambodians / year
Sector expertise, research expertise
TNS / MSD Cambodia – Fast Facts 2012
©TNS 2012
Our fieldwork capacity & quality
TNS / MSD Credentials
©TNS 2012
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Size matters. It allows us to invest in expertise, proprietary business solutions and capacity.
We are a people industry therefore 5% of our annual budget goes into training
The TNS / MSD Quality advantage
High quality fieldwork delivered through trialed and tested field procedures.
“Quality of data”
“Quality of people”
“Quality of insights”
©TNS 2012
Why MSD?
Full National coverage with offices nation-wide
Sampling expertise in Cambodia
Data entry and processing; integrated software logic checks
Field supervision at the local (regional) level in all locations
Supervisors with over five years of experience
300 plus fully trained field force
Internal control system:
Two-tier field quality control system
Door-to-door and telephone back-checking by area supervisors
Training capacity including minority representatives.
©TNS 2012
Back translation of questionnaire
Internal pilot test (interviewer check)
External pilot test (respondent comprehension)
20% random quality control per interviewer
Observed interviews for on going skills upgrading
100% questionnaire validation for data processing
ESOMAR International Code of Practice
Fieldwork and Quality Control Standards
©TNS 2012
Our insights
TNS / MSD Credentials
©TNS 2012
Our expertise: Global practicesGlobal, Regional & Local experts at your disposal
Innovation & Product
Development
Branding & Communication
Retail & Shopper
Stakeholder management
Automotive Qualitative
©TNS 2012
Our expertise: Advantage drivers
Technology Digital powered research
Marketing sciences Operations
©TNS 2012
To identify strengths and weaknesses and provide guidance on how to position these products to maximum effect
To determine the best pricing strategy for maximizing sales as well as
Issues we research
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To understand the range of customer needs & determine the best way to allocate limited resources
Segment your market Evaluate new products Conduct pricing studies
Before and after to ensure their strategy is working and if it needs adjusting
Test advertising & promotional campaigns
To determine if customer attitudes & behaviour have changed over time and have had the desired effect
Track marketing effectiveness & brand health
To identify those customers who are potentially uncommitted so the most effective strategy can be developed to retain or win new ones
Assess customer loyalty & satisfaction
©TNS 2012
What initiatives do we have coming up? Cambodia Life
A syndicated lifestyle study focusing on: income / ownership / future ownership
TV Audience Measurement (TAM) & Adex Shall engage advertising community to determine feasibility of
developing a permanent continuous TV measurement system and planning software
Worldpanel Potential to replicate consumer panel behavior panel in Cambodia to
mimic the rest of Asia for FMCG categories
Mobile Life & Digital life Syndicated studies presently run in 65 and 43 countries globally
Myanmar: Now open for business.
