TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both...
-
Upload
annika-honeycutt -
Category
Documents
-
view
212 -
download
0
Transcript of TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both...
![Page 1: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/1.jpg)
TM
An Interactive Marketing Experience
![Page 2: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/2.jpg)
Our Mission• Drive our client’s business by
leveraging both brand equity and promotional messages to support their marketing plans and building sales.
![Page 3: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/3.jpg)
“Largest Form of Advertising In The World”
33 Million Square Feet Signs!
![Page 4: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/4.jpg)
What is a Sky Billboard™• Sky Billboard™: A message
reminiscent of dot matrix printing produced by our five aircraft at approximately 10,000 feet or 3,048 meters altitude.
• Each character stands approximately 1,250 feet or 381 meters from top to bottom.
• Each character takes about 4 seconds to produce.
• A single twenty character sky billboard™ can span up to 5 miles or 8 kilometers across the sky yet be easily read by your target audience.
• We can skytype in English, Spanish, German, French, Italian, and some dialects of Japanese and Chinese.
![Page 5: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/5.jpg)
Banners, Blimps & Skytyping -Nothing Compares to Skytyping
in Size or Reach
![Page 6: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/6.jpg)
Sky Billboard™ Coverage
15 Milesor24
Kilometers
Area Calculation: 30 degree area of circle is (30/360)*pi*(r)^2 = (30/360)*3.1415*(15)^2 = 58.9 sq. milesArea of rectangle = 15*5 = 75 sq. milesTotal Area = 58.9+58.9+75 = 192.8 sq. miles
Total Area = 192.8 sq. Miles
or499.87 sq. kilometers
![Page 7: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/7.jpg)
Coverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2
Impact Map – Los Angeles
![Page 8: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/8.jpg)
Coverage Area for a typical 20 Sky Billboard ™ flight over the top metro cities across the U.S.: Radius of Circle= 30 miles; Area of Circle = 2,826 miles2
Impact Map – New York
![Page 9: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/9.jpg)
Skytyping is Cost Effective and Efficient
Example Market; New York, NY
• Market population/density per square mile = 24,408 (2000 census)
• Square miles covered by one skytyped message = 193
• Potential viewer impressions per skytyped message = 4,710,744
• Number of skytyped messages displayed = 10
• Total potential viewer impressions = 47,107,440
• Outdoor ad viewership factor = 65%
• Net viewer impressions = 30,619,836
• Divided by 1,000 = 30,619
• Total cost of skytyping campaign = $15,000.00 (half the cost of one spot during network news)
• CPM = $0.51
![Page 10: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/10.jpg)
Skytyping Compares
Favorably to Traditional
Media Costs
Depending on the targets specified,
Spot TV in NY will exceed a CPM of $30/m
Local radio about $5/m
![Page 11: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/11.jpg)
Why Skytyping?• Reach mass audiences
• Appeals to all demographics
• Skytyping is a one-of-a-kind aerial medium
• Interactive marketing experience – great recall, great
retention
• Variable copy – not static (can even be programmed on the
fly!)
• Access to premium events, and access to where no other
advertising can be displayed
• Generates collateral media
![Page 12: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/12.jpg)
Strategic Uses of SkyTYPING
• Brand launches, brand awareness
• Corporate identity – have your own skytyping squadron
• Call to action/increase “dot.com” hits
• SMS SkyTexting – creating instant ROI and lead generation
• Guerilla marketing
• Use skytyping to create unique television commercials
• Static displays
• Air shows
• Events or geographic locations where advertising is not
easily available
![Page 14: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/14.jpg)
14
Total Sponsorship Available
![Page 15: TM An Interactive Marketing Experience. Our Mission Drive our clients business by leveraging both brand equity and promotional messages to support their.](https://reader037.fdocuments.in/reader037/viewer/2022110303/55162fe6550346b2068b4c28/html5/thumbnails/15.jpg)
For International and National Skytyping campaigns or Airshow Sponsorships, Please Call: 1-888-SKYTYPE.
™
West Coast SkytypersSkytypers, Inc.
10650 San Sicily Street Las Vegas Nevada 89141
Tel: 1-888-SKYTYPEFax: 866-479-2582
Email: [email protected]
CEO/Squadron Commander Greg Stinis – [email protected]
PRESIDENTStephen Stinis – [email protected]
East Coast Skytypers SNJ-2 Corporation
c/o Atlantic Aviation Route 109, Republic Airport
Farmingdale, New York 11735Tel: 1-888-SKYTYPEFax: 631-350-1583
Email: [email protected]
Flight LeaderLarry Arken – [email protected]