Avid Systems • Entourage • Sydney Pollack

Logitech Harmony Remote• Click • Sony Pictures

Promotional Tie-In • Increased Retail Sales

Leveraging imagery from a major feature film, and the power ofits worldwide release can be a very successful program. It resultsin far greater customer involvement than standard marketing. C

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Scenario

We identified “Click” as a perfect fit for promoting Logitech’s remotes. The positioning and release date were perfect.

Results

This resulted in increased sales year-to-year, at substantial savings to their standard rebate program - thus measurably increasing revenues for the quarter.

all production images used for portfolio purpose only. no endorsement is intended or implied. copyrights owned by respective studios.