Titan PPT (1)
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Transcript of Titan PPT (1)
Presentation on
Presented By: Chandrama Goswami Debayan Mukherjee Enakshi Dutta Paroma Roy Subhajit Das
A classic blend of traditional design, contemporary details & technological innovation
TITAN
• Turning back time to 1984 when TATA Group started a joint venture with Tamil Nadu Industrial Development Corporation (TIDCO).
• Titan Industries is the fifth largest integrated watch manufacturer in the world.(Source: Company website)
• The company set up its corporate office in Bangalore and its watch manufacturing unit in Hosur.
IMC of Titan
Outdoor campaign:-"Wildlife Conservation"
Experiences:-Light Powered Facebook app & website: experience the functionality of HTSE (High Tech Self Energized)
PR Campaign:-"Gifting Watches"
OOH
Print Ad
Walk with TIME
Target the middle class family-Titan Quartz
Absolute transparency in every investment-Sonata
Gift-”Pyaar ke baad sabse pyaara uphar”-Titan Marriage
Commercial
Binding relationships-(Bandhan---Wedding)
character endorse/ co branding-Aamir Khan's inspirational Titan Ad
Here Titan jingle plays an important role
Sub Branding
Today’s Feminism-Raga
Slenderize yourself- EDGE
Catch the eye-Titan Watches Ad( REGELIA)
Be a star- ZOOP
An Obsession- Xylys
Light within- HTSE
Continued….
Line Extension- March 2007, Titan Eye+ (PEW)
Quality of gracefulness
Transition
Fastrack was primarily a sub-brand of TITAN
It was mostly portraying the image of casual watch segment
2005:-How many you have - repositioning strategy
2009:-Move On -another repositioning strategy
Brand Definitions:
The brand is a complex symbol used for expressing seller’s promise to deliver a specific set of features, benefits and services consistently to the buyers. Jean-Noel Kapferer
Branding is a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors American Marketing Association (AMA)
A genuine brand is the internalized sum of all the impressions received by the customers (and consumers) resulting in a distinctive position in their mind’s eye based on perceived emotional and functional benefits. Duane E. Knapp
Brand DNA: Kapferer’s Prism of Brand identity
BTL strategy-Recommendations
Focusing on Fastrack: College events, occasion.
Zoop; “Come n Play”
Mall activation programs on occasions like Mother’s Day, International Woman’s Day, Father’s Day, New year’s Day
Sources
• www.titanworld.com• http://titan.co.in/business-
divisions/time-products-division
• www.afaqs.com• www.youtube.com