Tiscover DMS
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Transcript of Tiscover DMS
TIScoverThe New Generation of a web enabledDestination Management Systems (DMS)
Value added Services for DestinationsInformation Society Technologies (IST) For TourismBrussels – 09 July 2001
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Travel Is A Information Business
Tourism is more and more turning into an information business! Who provides the more exciting, more appealing, more rapid, more multi-medial and more actual information will be the winner in the future!
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Travel’s Doing Great!
Source: University of Vienna – E-Commerce Dep., 2000
$20,230
$12,887
$6,974
$2,556
ONLINE TRAVEL AGENCY/PLATFORMAIRLINE WEB SITESHOTEL WEB SITESCAR RENTAL WEB SITESOTHER WEB SITES
1999 2000 2001 2002
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!Travel Is A Virtual Product!One Of The Last Physical Products -Tickets
Is Going Away!Travel Is Complex!Travel Takes Lots Of Research!Travel Is Already Highly Computerized!Travel Can Best Be Explained Through
!Graphics - Images - Audio - Video
Way Travel?
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Where Do I Get Travel Advice
0%5%
10%15%20%25%30%35%40%45%
1998 1999 2000
InternetAgent
Source: PhoCusWright, Inc., Sherman, CT USA
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It Isn’t Just Price
83% 81%
58% 51%37%
27% 22%
0%20%40%60%80%
100%
More Conve
nient
Saves
Time
Easier
Saves
Money Fun
Better
Selecti
on
Better
Inform
ation
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! 13.046 million trips were initiated on the Net, but booked and paid for offline.
! 3.82 million trips were booked and paid for online.
! Holiday travel, the outright winner of online European bookings in 1999/2000.
! European Internet users favourite destinations.! Length of trips booked online: these trips are shorter (10%)
than trips booked offline, whatever the kind of trip made.
The Internet European Travel Monitor:Its conclusions, founded on 400,000 interviews conducted in 33 European countries, make it a unique instrument and a reference for eManagers working in the field of European and worldwide eTravel (1999/2000).
European Internet Travel Monitor
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! Some of the widest differences are found in bookings for Austria,which more than doubles its potential in its share of destinations booked online. It alone represents over 13% of destinations booked online.
! Share of bookings to Austria:
Average from Austria on European Market - 6% real/total Market
Average from Austria on European Market - 13% Internet Bookings
European Internet Travel Monitor
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Benchmarking Tourism Destinations A Study by the IZT:! best performance and highest achievements for the Austrian regions! Austrian websites evaluated as informative sites, justifying a high
classification in the overall assessment, powered by Tiscover
Source: Oertel, Thio, Feil: „ Benchmarking Tourism Destinations in the European Union“, IZT
•Type 1(white)functional features:lowinformation content:medium
•Type 2 (green)functional features: low - mediuminformation content: medium – good
•Type 3 (yellow)functional features: mediuminformation content: medium
•Type 4 (red) „best practices“functional features: medium-highinformation content: high
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Bear Stearns
The Basis Of CompetitionIs Different In The Internet
They’reNot WatchingThey’reNot Watching
You Don’t Have To Interrupt Them!
You Have To Help Them!
They’reSearchingThey’reSearching
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Market Balance
Gartner
Sellers Buyers
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Power To the Buyer
Geographic Barriers EliminatedPrice Information Everywhere
Buyer Experiences Shared
Gartner
Sellers
Buyers
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Bear Stearns
You Need To Be A Beacon To Attract Them
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PowerfulShoppingSystem
DestinationSearching
Tools
TargetedAdvertising
NationalBrand
Cross/SellUp/Sell
CustomerDatabase
Go
Database Driven Transaction & Marketing System
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The Mission For .....Destinations and DMOs
! Generate jobs! Promote the destination! Create a strong brand! Organize a substantial
infrastructure for the digital economy
! Close the loop between advertising and distribution – B2B/B2C
Destination Management Systems! To support destinations to
build up platforms and a new online information and sales infrastructure for ….
! SMEs! DMOs! NTOs
with new relationship options!
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eDestination Marketing – ObjectiveseBusiness and eCommerce is considered to maintain and improve the competitive Position of the Tourism Industry in the digital Economy!
Main Objectives:! eMarketing tools for for better destination marketing !Knowledge management tools to improve
communication between the stakeholders of the tourism industry
! Increase the world-wide exposure of the destination
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eDestination MarketingThe core function of a DMS– Destination Management System is to act as
- Customer Portal – B2C- Business Portal – B2B
including a wide range of services and information
eServices
eMotioneInformation
eDistribution& eSales
eKnowledgeManagement
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TIScover CompanyA short story about our visions and the company!
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Time
Market
1991 1994 1997 2001/20022000
B2C B2B C2CStep 1Founding TIS GmbH
TIS 1.0 bis 2.2 Step 2Expansion in Austria and switch to the Internet
TIS 2.3 & TIS@WEB Step 3eCommerce and full browser based tool and international expansion to Germany
TIScover
Step 4• Founding
TIScoverAG• CA-IB as Investor• International
Rollouts .at/.de/.ch• New Generation of
TIScover• Tiscover.wap
PS
TIScover00
Step 5• New Interface and
Process• B2B Tools• International
Rollouts in more countries
• P2P
TIScover02
Steps Of Development
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Facts And Figures Of The CompanyEstablished, expert company
! Founded 1991, Headquarter in INNAustria, online experience since 1995
! 85 Employees! Expertise in
" eDestination Marketing " Tourism eBusiness " Database and Application
Engineering! Since 1997 eCommerce
Traffic & Statistics
! Pageviews 1999: 59m 2000: 130m
! Visits 1999: 13.8m2000: 29,6m
! Stickyness 17 bis 19 Min.! Look to book 55:1! Top 5 travel site world-wide! 280,000 newsletter subscribers
Bookings and Turnover! Bookings and reservation inquiries
" 1999: 242,000 " 2000: 564,000" 2.3 Pers. & 5.8 Days
! Generated Turnover" 1999: € 124.2m" 2000: € 200m" Average per booking € 480,-
! We have learned to handle operate secure high traffic sites
Historical online bookings & reservation inquiries
Generated Turnover mio. €
1997
23,500
1998
84,000
19991999
242,000242,000
20002000
564,000564,000
1997
11.5
1998
45.0
1999
124.0
2000
200.0
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The Mission Of The TIScover CompanyA Database driven Travel Marketing and Transaction Company
To build up database driven online platforms/portals (DMS) and create “Public Private Partnerships” with top travel destinations to support DMOs, SMEs, SME-hotel groups and the travel and tourism industry in destinations, offering worldwide distribution channels and traffic cooperation's!
eInformationeServiceseCommerce
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Rolloutplan For Europe
Rollout marketsRollout markets
75% of the European
Travel Market(Tourist arrivals)
75% of the European
Travel Market(Tourist arrivals)
Future marketsFuture markets
Established marketsEstablished markets
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TIScover – The Country Portals
AustriaSwitzerland
Germany
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TIScover.com – The Travel Network
! 8 Public Privat Partnerships with
Destination Marketing
Organisations/DMOs and NTOs
! 3.200 Towns/Villages/Regions
! 82.000 properties
! 8.600 properties with online reservation
! 4.300 properties are online book- and
payable
! 35 SME - Hotel & Marketing
Associations or Groups
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1998 +298%15.600.000
1999 +280%59.200.0001999 +280%59.200.000
19961.500.000
Pagesviews
19973.600.000
2000 +127%134.100.0002000 +127%134.100.000
2001 (1-4)77.300.0002001 (1-4)77.300.000
Source: IVW
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1998 +270%4.200.000
1999 +228%13.800.0001999 +228%13.800.00013.800.000
1996450.000
Visits
19971.500.000
2000 +114%29.600.0002000 +114%29.600.000
2001 (1-4)19.800.0002001 (1-4)19.800.000
Source: IVW
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1998 + 260%84.000
1999 +195%243.0001999 +195%243.000
19964.200
Booking & ReservationTransactions
199723.500
2000 +130%560.0002000 +130%560.000
2001 (1-4)283.0002001 (1-4)283.000
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Business Models Are Changing
TravelerCRS/GDS
TravelAgent
Supplier
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The Internet Changes The Business
New DevicesAgent
New Channels
On Line
Consortia
New Deals
CRS/GDS
Suppliers
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Target Group„Clients“
Target Group“Customer“
NTO´s
DMO´s
Regional/Local TB
Accommodations
Incoming Agents
Hotel Cooperations
Ski Areas
Other Suppliers
PLATFORMfor DMO´s & SME´s in
Tourism for TOP Destinations
eContent eDistri-bution
eMarketingeServices
Portal
Dis
trib
uti
on
s C
han
nels
Gateway for independent Traveller B2C
Tiscover - eTravel Platform
Gateway for Intemedias B2B
(Travel Agents CallCenter)
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How We Generate Content?
Destination info
Destination info
Other info
Other info
What’s on
What’s on
Places to stay
Places to stay
Places to eat
Places to eat
How to get thereHow to
get thereTheme
channelsTheme
channels
DBAppli-cation
DMO´s as Destination
Content Provider
DMO´s as Destination
Content Provider
DCMSas ASP
Suppliers asAccommodations …
Suppliers asAccommodations …
PMSas ASP
Independent Leisure and Business Traveller
Independent Leisure and Business Traveller
Public Access
Interfaces:
• WWW
• W@P
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DBAppli-cation
TIScover Is More Than A Website
RetailerTravel Agencies
24/7 Reservation & CallCenter
WebTV
Public Terminal(AccessPoint)
Car Terminals
Office ManagementASP-ToolsSmall Devices
W@P
InternetPortal
Interface to bigTravel Sites
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The Difference Is Content Combined With Transactions
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TIScover.at – Austrian Travel Network
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TIScover.at – Austrian Travel Network
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Traffic Channels And Partners
Destination Management System
DBAppli-cation
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Content And Features Of The Portal
Win your Holiday
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More Stickyness With CRM-Features
Newsletter Service
VoteBox
Postcard Service
Discussion Forum
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Every Region In A Destination Gets There Individual Portal!
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TIScovers NEW Destination MatcherPower Selling With Reverse Auctions
Destination Matcher
DBAppli-cation
Konsumer
BidSelector (5)
5BidMaker (4)4
E-Mail to Hoteliers (3)3PreferenceMapper (2)
2Supplier Registration (1)1
Hotels
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A Modular Solution For Destinations
AccommodationGuide
DCMS
Event/Ticket Tool
ECMS
Destination Info
DCMS
CRM/AddressTool
Call and
Booking Centre
Back Office
Tools
Booking engine
PMS
Auction Tool
Hotel Inventory
System
eCommercevirtual
eDestination Info DBvirtual
Expert systemsphysical & virtual