Tirth Yatra Vision and Mission
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Transcript of Tirth Yatra Vision and Mission
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Business Plan
Submitted byGroup2:
Arijit Choudhury
Moudipa Sadhukhan
PradoshPriyadarshan
Nitin Kumar Thaku
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T!T"#AT!A$C%M
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Vision:
To be a gateway to spiritual IndiaMission:
Our eforts at Tirth Yatra is woven aroundthe dharma o “Atithi Devo Bhava” thatteahes us to be devoted at our Atithiservie! "rom the land o Buddha and
#rishna we are with a mission to provide a
spiritual e$periene that e$plores your innersel! %e would li&e our ustomer toe$periene the essene o spiritual 'ourney
and bestow us with the responsibility o
perorming our dharma o Atithi (eva!
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Phase I –
&aun'h the (ebsite ser)i'es a'ross northern ndia top spiritualdestinations like* Amarnath*Badrinath*Kedarnath* +aishnode)i*Akshardham* !ishikesh$ Tar,et 'ustomers (ill be -orei,n )isitors$.nd to end tra)el solution (ithin ndia
Produ'ts 'atalo, (ill be 'ate,ori/ed (ith tra)el pa'ka,es -orindi)idual destinations$ Ser)i'es (ill in'lude end to end tra)elsolution$Communi'ation throu,h medium like Tra)elers0 Ma,a/ine* ndian.mbassy and #ouTube Commer'ialPhase II –
Strate,i' allian'e (ith spiritual retreats in ndia$!ea'h tar,et 'ustomerMedium o- 'ustomer 'ommuni'ation Pro)idin, plat-orm -or ad)ertisement o- produ'ts andser)i'es
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Technology Landscape
Core appli'ation planned to de)elop (eb based
Pilgrimage
To experience the Spiritual up-liftment and peace dial
!"!###!###
$%outPilgrimageMission
+ision
Ser)i'es Team
1ho are (eNe(s and media
&estinations
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&isco'er (esearch Transaction
Possession
)xperience
1ithmarketin,andpromotiondis'o)ery (illbe online ando5ine$
%5inepromotion(ill be'ompensated(ith ,rouppromotion o-partners andsame -or the
online spa'ei$e addre)enue
Ad)ertisement o- keypartners like(ebsite o-key partners*hotels*lo'ations
Ser)i'e'har,es*subs'ription'har,es -romkey partnersandtransa'tion
re)enue
An'illaryprodu't salesandpre-eren'eposition sales
As tar,et,roup is N!and -orei,n'ustomersthepredi'ti)edetails (ill
be sold tokey partner
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Possible sour'es o- 6nan'in,
• *irst + months : 7 -unds -rom partners 8promoters
• Appro4$ !s 9 lakh -rom ea'h o- promoters
• Cro(d sour'in, ; -rom abroad
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nte,rated Marketin,
Communi'ation
Target 2roup – 3orei,ners 8 N!s
Positioning – Pro)idin, the 1orld 'lass e4perien'e o- SP!T=A& NDA(ith utmost 'on)enien'e$
Mar1eting communication Mix –
• Tra)el Ma,a/ines
• .mbassies
• #ouTube 'ommer'ial$
•
So'ial Media• Tra)el Channels 7 Phase 2
3hannel Strategy – "a)in, strate,i' allian'e (ith lo,isti' 8a''ommodation partners on re)enue sharin, basis$
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,-eaders inspire themselves andothers to do. be. give and beome
more than they ever thought possible!,Tony /obbins
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