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BUSINESS PLAN

Swapnil (TL), Sushant, Sudip, Merina, Rasana, Lucie, Raz

07/07/13

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0. Concept

?4min 40 s 4 min 40 s

Nepal on time

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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1. BackgroundConcept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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1. Background – Internet research

49% people not fully satisfied !

2012 survey

93 872 Pax/day during peak hours

12 697 Public transport fleet in Kathmandu Valley

30.5 % People waiting for longer than 10 minutes during morning peak hour

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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Insert video of survey

1 .Background – Local customer validation 1/2Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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76% locals not satisfied with their transportation system

93% face problem having to wait for their vehicle

83% willing to use Easy Yatra service

Most of the locals would pay 2-3 rupees per sms

1. Background – Local customer validation 2/2Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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1. Background – International customer validation

International survey on apps with same concept

The RATP app, for Paris public

transportation

« Simply awesome! A must download! » RATP lite (Paris, France)

« A great app that really help me in my trip. Good work. » PDX Bus (Portland, Oregon)

« Great app, I use it everyday! » OneBusAway (Seattle, US)

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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1. Customer validation sum-up

A local demand from Nepali people for a global

success concept !

local demand

global successconcept

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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2. Service offered by Easy Yatra 1/2

SMS Servic

e

Android App

Real time arrival and schedule information for public transit vehicle

operated in Kathmandu

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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2. Service offered by Easy Yatra 2/2

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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3. Potential Clients of Easy Yatra

Transport Companies like Micro buses, Safa Tempos, Taxi, Long route buses

Courier Delivery Service Ambulance Services Fire brigade Freight Services Private companies - Supermarkets, INGOs School Buses

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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3. Customers’benefits

Tracking of their bus Statistics on traffic Increase in number of passengers Better customer service

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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Young College Students

Unemployed /Housewife/House Husbands

Mobile User

Sedentary

Nomade

Non Mobile User

Young Professionals

Middle Level ProfessionalsSchool

Students

Elderly People/ Retiree

Children

Easy Yatra End Users

4. End Users of Easy YatraConcept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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4. End Users’ benefits

Cheap service Real time information

Allowing customers to : Optimize their time Travel with more serenity

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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5. SWOT Analysis

S

O

W

T

Strengths

Weaknesses

Opportunities Threats- New idea in Nepal- Maintain GPS connectivity- Lapstime in receiving SMS

- Lack of professional experience- Huge investment cost

- Unsatisfied clients with KTM public transport-Proved to be successful in other countries- No competitor

- Enthusiastic team of young entrepreneurs- Deep understanding of the problem- Flexible mind-oriented people

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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6. How we make money?

SMS Service Provider

Pay Rs 2.5 /sms

Pay Rs 0.55 /sms

Pay Rs 15000 /year for API

Charges /month

/contract

Additional possible income• Non Refundable Registration Fee of

NRs 10K • Advertisement from local shops

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

• Refundable deposit

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6. Cost

Description NRs

1 Startup Cost 7.5 Lakh

2 Operation Cost 0.95 Lakh/month

Assumption:• Company with at least 10 vehicles

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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7. Target Startup Client

Sajha

Current situation: 16 buses54 seats each2 routes

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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7. Revenue Stream for Startup Client – Sajha Bus (16 nos)

Description NRs

1 Startup Cost 8 Lakh

Description NRs

1 Refundable Deposit

2.5 Lakh

2 Registration Fee 0

3 Monthly Fee 0.30 Lakh/Month

8 instead of 7.5 because more

buses

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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Month

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Month

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Month

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Month

7

Month

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Month

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Month

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Month

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Month

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Month

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Month

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Month

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Month

25

-200000.00

0.00

200000.00

400000.00

600000.00

800000.00

1000000.00

1200000.00

Investment Cost

Revenue

7. Worst case Scenario for Sajha bus

Bre

ak

even

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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-

100,000.00

200,000.00

300,000.00

400,000.00

500,000.00

600,000.00

700,000.00

800,000.00

900,000.00

Revenue

Investment Cost

Ad

vertis

em

en

t

Ad

vertis

em

en

t+

SM

S

7. Best case Scenario for Sajha bus

Concept – CustomerValidation – Service – Clients -- End Users – SWOT – Cost -- Sajha

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Thank you!

Thanks to the Startup Weekend Kathmandu team for the wonderful organization of the event

Thanks to our coaches and mentors for their insightful comments and encouragements

And special thanks to all the participant of the weekend for their joy, enthusiasm and creativity!

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Thank you for listening

Feel free to contact us:sudip@phunka.com

And visit our website:www.easyyatra.co