Tips from Two Tweeps: How User Experience Pros Find Value on Twitter
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Transcript of Tips from Two Tweeps: How User Experience Pros Find Value on Twitter
Tips from Two Tweeps
How UX Pros Find Value on Twitter
Joshua Ledwell (@jledwell)
Eva Kaniasty (@kaniasty)
Josh
#lazyweb
Eva
Eva
What is Twitter?
unique visitors growing dramatically in 2009
Twitter's Great!
Twitter Sucks
http://xkcd.com/
Twitter cognitive impact
• intermittent variable reward
• false feeling of human
community • interrupts defeat flow
state
http://headrush.typepad.com/creating_passionate_users/2007/03/is_twitter_too_.html
Kathy Sierra, March 2007
Discuss?
Twitter cognitive impact
Kathy Sierra, August 2008
Finding your own value
• Is Twitter re-wiring our brains? Yes, just like past inventions. • Twitter use must be consciously managed.
• Do your part to encourage responsible tweeting.
@uxforward
A daily Twitter feed of interesting user experience links
Started late 2008, over 200 followers
Hits and Misses from @uxforward
Unique Follow /Tweet Clickthru Mentions UnfollowLet's stop confusing moms withtech-fearing simpletons 43 1 -1 What it was like to design userinterface at Google 40 0 0 CHI was educational, but in case youneed it in a different context, here'show to call bullshit on a guru 40 0 -12 Adaptive Path's comprehensive listof rapid prototyping tools 37 0 0
10 tips to usable shopping carts 37 2 1
Misses
Unique Follow /Tweet Clickthru Mentions Unfollow90% of being a UX specialist is evangelism. Evangelizing UX across an entire organization, from UXMatters 12 0 0 Industry trends in prototyping, using Adobe Fireworks to help 14 0 0 Feed Me: Motivating Newcomer Contribution in Social Network Sites. (Burke, Marlow & Lento 2009) 16 0 -2 Honda controls robots with thought interface, though "practical uses are still way into the future." 16 0 0
The tweet lifecycle
Moments in Time
Share
Learn
Connect
Fad? Marketers dominate twitter
Source: blog.hubspot.com, March 2009
... And they're not afraid to spam
Marketing I subscribe to
unique deals:
instant customer service:
More Twitter tips
Write scannable and concise tweets
Make up for the context lost with short URLs Noon ET is a great time to post Search is powerful! Use the most relevant keywords
Deliver value consistently over time Don't clog the pipeline Write for an audience
It Follows
• Friends• Co-workers• Acquaintances• Professional Contacts• Thought Leaders
• Celebrities/Musicians/Artists• Businesses• Conferences• News sources • Other entities
Twitter for beginners
• Follow uso @uxforward o @jledwell o @kaniasty
• Don't go it alone• Put up a photo• @reply • RT @people• #Hashtag• Don't overtwitter
Educate & Entertain
Thanks!
We'll post on Slideshare, and share the link on @uxfoward