A way to get information out fast

Where people subscribe to your thoughts

A place to share ideas on issues and

events

A river not a pond

A two way medium

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#1 We are all clueless at the outset. Create a personal account and play a while

#2 Start with a purpose but be flexible

#3 Organic follower build up is best #4 Use hash tags to find your audience

#5 Space your posts

#6 Listen and respond

#7 Add a personal element

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#8 Activity every day

#9 Set targets based on replies, listings & retweets

1. Gets the news out fast

2. Retweets encourage a viral effect

3. Fast 2 way communication

4. Good as part of package to inform

5. It’s free

1. Too often used to bore

2. Appeals to a very narrow demographic

3. Less use to the Right of the spectrum

4. Is anyone really listening?

5. 140 Characters limits expression

6. Difficult to analyse results

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1. An opportunity to build long term

relationships

2. Strong aggregations of users

3. It’s where the crowds are

4. Packed full of information

5. Effective ads

1. Community pages mean it is unsafe to promote

2. Reporting & interpreting results is problematic

3. Used for fun, do they want you here?

4. Changing security environment

5. Community safety considerations

6. Low use of search