NextBee Media

Tips for Effective Viral Coupon Marketing

More than just Offering Discounts

A lot of brainstorming goes into developing an

Effective Viral Coupon Marketing Strategy

Tips to Implement for Effective Viral Coupon

Marketing

Qualities of Viral Coupons

Spread Quick

Great Reach

Involve social media users across networks

Increase sale of products

Offer higher ROI

Offer Discounts on Perishables & New Products

Perishable products should be sold well within a specified time

Clear the stock well within time by offering discounts

Create good awareness and generate a lot of interest among customers

New Products are new entries in the market that need attention

Check Your Margins Thoroughly

Discounts might hurt profits to some extent

Here’s how to use online coupons to generate profits more than the discounts you offer-

Viral Coupons raise your sales considerably, overtaking the loss in margins with extra sales

they bring

Make sure you offer viral coupons for products on which you earn considerably higher profit margin so

that you can shave off some to offer discounts

Put a Cap

The Cap ensures that your discounted amount does not come close to the profit made after discounts

Generate a necessary amount before your customers can pull off the coupon discount

Create Thresholds

Product Bundling- Offer Discounts on

Complimentary Product

Helps Clear up your inventory fast

Offer discounts on complimentary products that impact the sale of a major product

Discount Coupon for a cola entices

customers into buying a full meal

Manage & Train Staff Accordingly

Inform your staff well in advance

Keep enough stock

Train staff well on handling high customer footfalls & orders

Prepare to recruit more members if you anticipate a good response

Promote Slog Hour Deals

Offer discounts through coupons on days and time slots when you generally experience low sales volume

Deal Examples

Off-Season discount coupons Discounts on

WeekdaysDiscounts in the Afternoon

Increases your selling capacity

Get a thump even in odd

hours!

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Thank You!

NextBee Media