How to Make a Viral Video: 10 Tips - Mark Hatjakes / SoSu.TV / NCET Tech Bites
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Transcript of How to Make a Viral Video: 10 Tips - Mark Hatjakes / SoSu.TV / NCET Tech Bites
Ten Tips to Take Your Business ViralMark Hatjakes
Please ask questions at any time. First, my story…
Why use online video?Video takes a bunch of boring text… and turns it into a 60 second story. Now, for some boring text:
1. A user is nine times more likely to click on a facebook post with video 2. Youtube reaches more adults 18-34 than any cable network 3. 75% of ad agencies think that online video is as effective as television advertising 4. A user will spend two to three times longer on your site if there is a video on your homepage 5. You can tell your story in a new and engaging way, that taps into your customers’ *emotions* 6. Distribute your story to an audience that larger than the Super Bowl audience, each month 7. Online video is as effective and 1/4 the cost of television, radio, outdoor or print advertising
Cited from: Nielsen / Adweek / SocialMediaToday.com
A video would’ve made that a lot easier. (for both of us)
Ten Tips to Take Your Business ViralMark Hatjakes
It’s about telling your story In a new way To more people It’s about building an audience While showing measurable results !
Now, let’s get into the zone…
Driver : Family Love | Vehicle: Nostalgia
Tip 1: Get EmotionalYour customers will evaluate with their mind, but they’ll buy with their hearts.
Two step process: 1. Choose an emotional marketing driver: Dedication, Anger, Human Connection, Fear, Chaos, Pleasure, Inspiration, Success, etc. 2. Choose a creative vehicle: Testimonial, How-to, Interview, Musical, Infographic
Additional Resource: 602communications.com #emotionalmarketing
Case Study
• Dollar Shave Club, CEO Michael Dubin • Marketer & Part-time Comedian • Video Cost: $4500
• 13 Million Views on Youtube • Sales generated from video: 12,000 units in
first 48 hours • +9.8 million investment. (Bonus!)
Dollar Shave Club
Cited from: nytimes.com
Driver : Humor | Vehicle: Interview
Tip 2: Be CreativeWhat’s the wildest idea you can dream up? Great! Now, take it “one louder.”
Two step process: 1. Crowdsource ideas Family, friends, staff 2. Incentivize your audience Facebook contest for best idea
Additional Resource: socialmediaexaminer.com/facebook-contests/
Driver : Inspiration | Vehicle: Animation
Tip 3: Be StraightforwardYou don’t have to be outrageous to reap the benefits of online video marketing.
1. How-To 2. Product Explainer
1. Whiteboard 3. Interview 4. Testimonial 5. Music Video 6. Animated infographics 7. Livestream Events
Tip 4a: Low budget. High quality.Using prosumer products, you can capture and edit amazing video. Here’s what you need to DIY:
• DSLR w/ Video • Tripod • POV cam • Mic / Headphones • Three-Point Lighting Kit
Shoot it. Cut it.• iMovie (mac) • PowerDirector (pc) • Adobe Premiere (advanced)
Tip 4b: Tips for shootingKeep these tips in mind whether you DIY or hire help.
Production Tips• Get clear audio - use a mic • Get a stable shot - use sticks • Framing - Rule of thirds
!
• Be concise • Be heartfelt • Be yourself
Interview Tips
Learn how to shoot your own videos.
youtube.com/creatoracademy
Tip 5: Call to ActionDrive the viewer through your video with a great hook and a clear call to action.
• Annotations • In-video programming • Subscribe Feature • Branding Watermark • CTA Overlay
Additional Resource: youtube.com/reelSEO
Here’s an example of a good call to action
Subscribe
Tip 6: Maximize YoutubeBest practices for posting videos for maximum views and search engine optimization.
1. Have a clear, descriptive title 1. Include the word “video” :)
2. Make sure your description has a link to your website
3. Add as many keywords as you can. Helps with SEO!
4. Use hashtags, like & comment on yours - and others - videos
Additional Resource: youtube.com/creatoracademy
Tip 7: Data is Good.Use Google Analytics to track viewers, analyze trends and refine video content.
1. Create Adwords & Analytics Accts. 2. Link Adwords / Analytics / Youtube 3. Integrate AdSense for monetization 4. Track viewer engagement 5. Analyze demographic trends
Enough talk about data. Let’s watch a video.
Drivers: Humor, Juxtaposition | Vehicle: Explainer
Tip 8: Share & PromoteGo guerrilla or pay-to-play to build your audience.
1. Share your video on facebook / Google+ 1. Tag others in posts / circles 2. Ask your family, friends and staff to share 3. Boost it for $5 for 1000 views
2. Tweet it 1. Use popular hashtags and @_____
3. Post multiple videos at once 4. Re-post social media links regularly
Organic
Tip 8: Share & PromoteGo guerrilla or pay-to-play to build your audience.
• Use Adwords to begin a paid campaign • Choose geographies • Choose demographic • Choose Interests • Import keywords from youtube • Start with a smaller, fixed budget
• $10/day @ .01CPV = 1,000 views/day • Preview ad units • Schedule Campaign
Paid
No presentation on online video marketing would be complete without babies, and…
Driver : Compassion | Vehicle: Feel Good
Tip 9: Take the road less traveledSkip YouTube, and head straight for Instagram and Vine• Fewer video posts means increased engagement
• Cut through the clutter • You can tell a great story in :06-:15 seconds
• Real people - testimonials • Product explainers / How-to’s • Identity - have fun and be relatable
• Again, use hashtags • These platforms are great for contesting!
• Have a vine / instagram contest • Let others tell your story!
Let’s take a moment to be #inspired… by this #infographic
TITLE TEXT
• Bullet
Description text
Driver : Inspiration | Vehicle: Graphic Explainer (Animated Infographic)
Tip 10: Just Do It
Video Challenge - Instagram Contest #SoSuTVShorts #YourBusiness Winner receives a SoSu.TV video and marketing setup package ($2500 value)
Thank you and go viral!
Subscribe. Comment. Like.